Malicious metrics

Clark Quinn

So, it’d be real easy to insert demographic questions and use that information (presumably en masse) to start profiling markets. Like others, I have been seduced by the “what X are you” quizzes on FaceBook. I certainly understand why they’re compelling, but I’ve begun to worry about just why they’re so prevalent. And I’m a wee bit concerned. People like to know things about themselves.

Customer Engagement Metrics: What Marketers Can Teach Learning Pros

Talented Learning

Today we feature engagement metrics advice from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. Why Do Engagement Metrics Matter? This concept quickly gained traction and is now considered a cornerstone of customer-centered marketing and digital transformation. 3 Powerful Engagement Metrics.

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The fully mature metrics practice

Learning Pool

That’s where the results of the 2020 Learning State of the Industry survey, ‘ The fully mature metrics practice ’ snapshot, comes in. A vast majority of these respondents believe their organizations’ metrics practices are fully aligned with learning strategy.

Training Metrics and ROI: Formulas and Descriptions

Roundtable Learning

As a learning and development professional, do you have the right training metrics to show management the value of your training program? Why You Need To Track Your Training Metrics. The first step in setting metrics for your training program is to ensure that you have the right goals.

View from the C-Suite: ROI and the Triple Bottom Line of Learning

Speaker: Jerry Zandstra, Co-Founder, Inno-Versity, and Miriam Taylor, Chief Learning Strategist, Inno-Versity

One of the secrets of the C-suite is that they are always dealing with scarcity. Money spent in one place cannot be spent in another. One hundred thousand dollars spent on learning will not be available to spend on marketing or hiring, or any one of several dozen other budget items. Join Miriam Taylor and Dr. Jerry Zandstra as they take a look at learning, training, and development from the C-suite perspective!

The Missing Metric: Why the Learning Industry Doesn’t Track ROI

mLevel

Why is ROI not a commonly used metric for success in learning? When the LMS first hit the market, it was built to support SCORM (Shareable Content Object Reference Model, or a set of technical standards for e-learning software products) as a measurement tool. While new to the market, everyone got excited about X-API because it helped move the ball further down the road towards measuring ROI from learning. If so, what should their performance metrics be?

16 Metrics of Healthy Customer Service-Oriented Businesses: Part One

Inkling

Duly inspired, we have compiled our own list of metrics that define a healthy customer service-oriented business. Upsells: When corporate franchisers launch a new product, they rely on their owner-operators to directly market to customers. Don’t worry, retail and hospitality leaders—your metrics are coming up! The post 16 Metrics of Healthy Customer Service-Oriented Businesses: Part One appeared first on Inkling.

6 Top Tips To Measure Online Training With LMS Metrics

Litmos

Analytics are generally used to market and attract new customers to your brand. In this article, I’ll share six tips to measure online training with the help of LMS metrics. . How To Measure Online Training With LMS Metrics. So how can use LMS metrics to measure online training? You can also use the LMS metrics to determine if they’ve acquired new favorable performance behaviors and habits.

How To Determine Android Mobile App Metrics To Ensure Its Market Fit

Dan Keckan

A quick guide on how to determine the best Android mobile app metrics to make sure that its market fit. eLearning Market Application eLearning Market Growth Mobile Learning Design Mobile Learning SoftwareThis post was first published on eLearning Industry.

4 Essential (and Easy) Video Metrics You Should Be Tracking

TechSmith Camtasia

Important metrics like play rate, conversion rate, number of viewers, and bounce rate have been part of video marketing for a long time. Not all video players and hosts offer the same metrics, although many of them have similar ones or may call them different names. What video metrics should you pay attention to in your video strategy? One of the most straightforward metrics to track with video is the number of times a video has been played.

7 Ways To Use LMS Metrics To Create More Targeted eLearning Resources

TalentLMS

Cookies and bots are the tools of the trade for online marketers. In this article, we’ll share seven tips to transform LMS metrics into a targeted plan of eLearning action. How To Use LMS Metrics For Targeted Online Training Resources. LMS metrics will show which method is the most popular and which one your online learners bypass. This metric is outside the LMS. LMS metrics and analytics aren’t just about where to spend advertising dollars.

How To Develop An Effective Digital Marketing Funnel

Dan Keckan

An effective digital marketing funnel focuses on customer's needs than being sales pushy. Here’s how you can develop a plan for the stages of a digital marketing funnel. Sales Strategies Content Marketing Strategy eLearning Market Inbound Marketing Metrics

Mobile learning and personal metrics

Learning with 'e's

The second principle is perhaps even more interesting and relates to personal metrics: "As mobile learning is a blend of the digital and physical, diverse metrics (i.e., Metrics, or in common parlance, measurement of data, is going to be increasingly important not only for organisations who want to track their employees'' performance, but also for schools, colleges and universities who want to maintain records of student achievements.

A conversation on measurement and metrics (#ASTDLN)

Learning Visions

conversation on metrics and measurement. Analytics more in line with what marketing people look at. These are my notes from the final workshop session at ASTD Learn Now in. San Francisco. Bob Mosher and Conrad Gottfredson of Ontuitive are leading a. The things that we currently measure about learning are things that the learner doesn't really care about. (% of course completions, pass/fail rate, # student days, etc.). Bob Mosher -- there is value in smile sheets.

Learner Lifetime Value: A Key Metric In Building And Scaling A High-Margin Learning Business

Dan Keckan

Learn more about the Lifetime Learner Value (LLV), a metric which factors in money spent on online learning, minus the cost to acquire the customer. eLearning Market eLearning Marketing Free eLearning eBooks Learners Engagement Online LearningThis post was first published on eLearning Industry.

Join the Free Workshop: Email Marketing for Course Creators

learnWorlds

Email Marketing for Course Creators”. Along with them, we have three of the top email marketing software companies and a leading email marketing agency join forces in the workshop to share their ultimate email marketing expertise: Sendinblue. Benchmarks & Metrics.

How to Measure Customer Value (And Why It Matters)

Talented Learning

Today we feature advice about customer value metrics from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics.

Online Marketing for Elearning Part III: Advertising

LearnDash

Are you ready to put some money behind your marketing? They would much prefer to continue with their content marketing strategy —and for good reason. Content marketing is low cost but highly effective. If you had to pick only one, content marketing would be the right choice for online educators every time. And if you use it correctly, online advertising can actually boost your content marketing strategy. Here’s how to start.

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Is Your eLearning Training Successful? The Top 5 Metrics Your Business Must Track

KnowledgeAnywhere

As you start to evaluate if an LMS is worth the investment for your organization, it’s important to evaluate the right metrics that will help you gauge whether or not your learning management software is a success. Bio: Elizabeth Lee is a blogger and content marketer involved with the experts at PACK & SEND - leading parcel courier and freight reseller from Australia.

Why Use A Net Promoter Score?

Dan Keckan

Sales Strategies Corporate eLearning Best Practices eLearning Market MetricsDo you know the real benefit of measuring NPS? Loyal customers spend 67% more with a business than new ones and there is nothing better than NPS to measure customer loyalty.

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The Best Email Marketing Tools for Online Courses

learnWorlds

It’s true; email marketing covers multiple areas of business needs. Apart from lead generation, email marketing helps to increase brand awareness. To make it work though, and run a successful email marketing campaign , you will need an effective email marketing tool.

Podcast 34: Online Customer Education Success – With Brittany Tamul of ArrowStream

Talented Learning

When getting started, be sure to define success metrics to benchmark at the outset and measure over time. With so much explosive growth in the foodservice market, we’re seeing many younger technology-driven people entering the field. I love metrics.

Where the Corporate LMS Market is Heading (2022 and up)

eLearning 24-7

” By now, you are thinking, “Oh, he is about to say the LMS market is finished, OR that they are dinosaurs doomed, and thus us naysayers have been right all along,” sorry to disappoint, but no, no, and no. Features ubiquitous in the LMS market are appearing as well.

What is Prescriptive Analytics and Why Should You Care?

Talented Learning

Think of monthly sales reports, web traffic numbers, leads generated from a marketing campaign, customer churn metrics and the like. Analytics Example: Marketing Performance. To illustrate the power of prescriptive analytics, let’s look at marketing as an example.

Podcast 32: Building a Customer Education Business Case – With Bill Cushard of Learndot

Talented Learning

It’s not just because it’s the hottest segment of the extended enterprise learning market, but because it’s a fascinating specialty that blends marketing, instructional design and business strategy. In that situation, customer training doubles as marketing.

9 Tips To Gauge Content Marketing Effectiveness With Article Analytics

Dan Keckan

In this article, I’ll share how to gauge the effectiveness of content marketing with content marketing metrics. eLearning Market Big Data In eLearning Content Marketing eLearning MarketingHow do you know if your carefully crafted eLearning articles are achieving the desired results? This post was first published on eLearning Industry.

Content Marketing: What Every Learning Practitioner Needs to Know

Talented Learning

Where Does Content Marketing End and Instructional Marketing Begin? On the surface, marketing and learning may seem like separate disciplines. Our Lead Analyst, John Leh , says that today’s learning practitioners are more accurately described as “ instructional marketers.” And I would add that, in this brave new world of instructional marketing, the common denominator is content. What Does Content Marketing Mean To You?

Content Marketing Basics Going Into 2019

KnowledgeCity

Once a novelty niche in the marketing arena, content marketing is now its own branding powerhouse. If you have been put in charge of creating content for marketing your products and services, you already know how important marketing is to create sales and profits for your organization. What makes content marketing different from traditional marketing strategies? What exactly is content marketing? Inbound marketing.

Podcast 35: How Advanced Reporting Transforms Training – With Tamer Ali

Talented Learning

Within only a minute, these executives could view the latest key metrics. Can it tell your training company if you’re focused on the right product lines for the education market and your support costs are decreasing as a result? 5 must-have metrics for every executive dashboard.

Attraction Marketing Tips For Extended Enterprise Learning Success

Talented Learning

Are you responsible for marketing educational content to customers, channels partners or other audiences that operate outside of your organization? A few months ago, we asked nearly 100 learning professionals to finish the question: “Attracting new or returning external learners to buy or consume content is…” 42% told us that above all, attraction marketing for extended enterprise learning is difficult. 2) Choose Marketing Tactics Strategically.

Analytics or Die!

LightSpeed VT

Whether you’re content marketing, boosting a social media post, or using an automated sales funnel to drive traffic and conversions, you must track, measure, and monitor EVERYTHING. 90% of my clients don’t know a thing about their analytics. That’s because they are out in the world doing what they do best: speaking, training [ ] The post Analytics or Die! appeared first on LightSpeed VT.

Finance Market Simulations Teach You How to Grow Your Wealth

Your Training Edge

In the digital age, financial market simulations can help you develop your own investment strategies. These include: Capital Market Simulator (CMS). It is an interactive game that simulates the stock markets. The Instructor holds the reigns of your experience as a trader in this simulated environment, as you deal with the high-pressure trading scenarios and learn to tackle volatile markets. The Fixed Income market is quite massive and complex.

How to Effectively Sell Your Online Courses Using Email Marketing

learnWorlds

When the great English novelist George Eliot wrote back in the 19th century, “It is never too late to be who you might have been,” she didn’t have in mind email marketing. In terms of email marketing, we can confidently say that G. 1 What is Email Marketing?

Features You Need to Know About eLearning Search Functions

Your Training Edge

Use Metrics. What metrics are you going to use? “By By utilising metrics that can tell you where people are coming from to find your course, how many people are seeing the page, how long they are spending on it, and the overall conversion rate, you can see exactly where you need to tweak your SEO in order to maximize the number of people searching for your course niche” explains Michelle Willet, an eLearning educator for 1Day2Write and WriteMYX.

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Marketing Math: How Much Should You Pay for a Learner?

LearnDash

What can your sales metrics tell you about how you should spend your marketing budget? But, many of those businesses that succeed in making a successful launch are hesitant to then begin putting money into any kind of marketing budget. The answer, or course, is that a small marketing investment can often yield great returns in new learners. It’s also crucial for understanding how much you should invest in sales and marketing costs to acquire a new learner.

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How To Build a Large Email List from Scratch Using Content Marketing

AccessAlly

Growing your email list is one of the best ways to increase your traffic, engagement, and conversion metrics. That’s great access, and it’s understandable that email acquisition and lead generation is one of… Content Marketing and Blogging Generate More Leads

Measuring Leadership Effectiveness

Your Training Edge

From the subjective, you can move into numbers-based metrics. You can look at the metrics that are used to determine the health of the organization and make a link back to leadership, especially on those metrics that are not linked to pay or bonuses. Remember that poor organizational performance can be related to many issues, such as market forces, poor positioning, or just bad economics. Featured Featured Posts Leadership Leadership measurement leadership metrics

Marketing Never Ends – How Does Product Education Help?

Talented Learning

No wonder many early-stage companies invest so heavily in marketing tactics to attract prospects and convince them to sign-up. If you’re lucky and your message resonates with your target market, sign-ups will soon start filling your pipeline. You just invested all sorts of time and money in marketing campaigns to get people in the door, only for them to question your product’s value and walk away. Simply put, we market our product to existing customers.

How to Market Your Online Course on a Budget

LearnDash

How to build a market for your online course from an audience of 0. However, before you get too far ahead of yourself with marketing your online course, you should have a couple things in place, primarily: 1) A website. You don’t have to have your entire course developed before you start marketing it. However, many people still miss the connection between blogging and marketing. Why your course is different from other solutions on the market.

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Educators and Marketers are Both Facing a Huge Problem

mLevel

One thing I have observed is that learning suffers from the same challenge that marketers do each day: how do I get my audience to engage or purchase my product? It used to be different for both, as 10 years ago, a marketing professional could walk in the boardroom and talk about how their billboards, print ads, radio and TV commercials were getting the product exposed to many eyeballs without having a measure of accountability. That challenge to a marketer is hard.