Customer Engagement Metrics: What Marketers Can Teach Learning Pros

Talented Learning

Today we feature engagement metrics advice from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. Why Do Engagement Metrics Matter? This concept quickly gained traction and is now considered a cornerstone of customer-centered marketing and digital transformation. 3 Powerful Engagement Metrics.

The fully mature metrics practice

Learning Pool

That’s where the results of the 2020 Learning State of the Industry survey, ‘ The fully mature metrics practice ’ snapshot, comes in. A vast majority of these respondents believe their organizations’ metrics practices are fully aligned with learning strategy.

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Training Metrics and ROI: Formulas and Descriptions

Roundtable Learning

As a learning and development professional, do you have the right training metrics to show management the value of your training program? Why You Need To Track Your Training Metrics. The first step in setting metrics for your training program is to ensure that you have the right goals.

The Missing Metric: Why the Learning Industry Doesn’t Track ROI

mLevel

Why is ROI not a commonly used metric for success in learning? When I ask the question of how they measure the success of their programs, ROI (Return on Investment) are three letters that are not often heard. As I have continued to dig deeper into why ROI is not common in the learning space, it is clear the people who serve the learners are not the problem… so then what is it? Is that alone enough to measure ROI? The real data to track ROI is worth the change.

View from the C-Suite: ROI and the Triple Bottom Line of Learning

Speaker: Jerry Zandstra, Co-Founder, Inno-Versity, and Miriam Taylor, Chief Learning Strategist, Inno-Versity

One of the secrets of the C-suite is that they are always dealing with scarcity. Money spent in one place cannot be spent in another. One hundred thousand dollars spent on learning will not be available to spend on marketing or hiring, or any one of several dozen other budget items. Join Miriam Taylor and Dr. Jerry Zandstra as they take a look at learning, training, and development from the C-suite perspective!

How Does Your LMS Metrics Measure Up?

TalentLMS

It’s a sad statistic: LMS are not measuring metrics as expected! Intelligent metrics are needed for intelligent systems. Online training providers and schools are now looking into external metric measuring tools to integrate in their existing LMS infrastructure. If you are a TalentLMS user you don’t have to look for external metric measuring tools! The most “in-demand” metric is just at your finger-tips. This is a time-sensitive metric.

Online Marketing for Elearning Part III: Advertising

LearnDash

Are you ready to put some money behind your marketing? They would much prefer to continue with their content marketing strategy —and for good reason. Content marketing is low cost but highly effective. If you had to pick only one, content marketing would be the right choice for online educators every time. And if you use it correctly, online advertising can actually boost your content marketing strategy. Here’s how to start.

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How to Calculate the ROI of Training Programs: The Formula

LearnUpon

When it comes to ROI, there are challenges that learning leaders face , but it’s important to know there are practical solutions. We want to help you tackle the unknown of ROI, and overcome the issues to track this holy grail metric. Primary metrics are revenue-based metrics.

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Podcast 32: Building a Customer Education Business Case – With Bill Cushard of Learndot

Talented Learning

It’s not just because it’s the hottest segment of the extended enterprise learning market, but because it’s a fascinating specialty that blends marketing, instructional design and business strategy. In that situation, customer training doubles as marketing.

The ROI of Ethics and Compliance Training

Interactive Services

Measuring the ROI of ethics and compliance training programs has always been difficult for learning teams. Unlike investments in sales, marketing, IT, and logistics, the money a business spends on ethics and compliance training is hard to translate to a positive impact on the bottom line.

Proving the Value of Training

Your Training Edge

This is exactly why we see so many come and go along with every bull market while the highly-trained professionals maintain a consistent level of success no matter what the surrounding circumstances. Related Posts: Measuring Success (ROI) of a Training MOOC, Part 1 Measuring Success (ROI) of a Training MOOC, Part 2 What Are Your Training Metrics Actually Measuring? Here are a couple of good questions for you: How do you prove the value of training?

The ROI Disease is Killing L&D

eLearning Alchemy

Then, the VP of HR will walk up to your desk and say: “Can you please tell me what the ROI of this project is? Clearly articulate to the VP of HR why ROI isn’t an appropriate measure for this project, which he should know and should have explained to the executive; or. Let’s be clear from the onset: ROI is absolutely, positively, and without any doubt a reasonable measure of any training project that can be directly linked to financial results. You guessed it: ROI.

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Measurement Matters: 3 Data Analytics Lessons to Remember

Talented Learning

Although I’ve spent my entire career in marketing and communications, measurement has never been far away. Imagine how much more you could achieve by investing some time and effort to put metrics on your side. Here are three of the most memorable examples: Lesson 1: Find Your “North Star” Metric. But just because you can track many metrics doesn’t mean you should. Isolating the one metric that matters most to your organization may not be easy.

All You Need to Know About Measuring Your Customer Training ROI

Your Training Edge

The Customer Training ROI is a metric where you can measure the success of your customer training method. The saying that goes “different strokes for different folks” applies immensely when you measure your customer training ROI. So, when you measure your customer training ROI, expect that there might be inefficiencies due to each unique circumstance each business faces. Breakdown your ROI. Measure your ROI using sales.

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ROI and L&D: What Trainers Need to Know About Operational Results

Bottom-Line Performance

There is a chasm of foundational business understanding between L&D practitioners and the business leaders who run core organizational functions such as Sales and Marketing, Operations, and Finance. Distinguish between revenue and sales and consider whether a solution is impacting one, both, or neither of these financial metrics. Identify the impact a learning solution can have on a business metric that matters (turnover %, employee engagement, cash, cash flow, profit margin).

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How to Effectively Sell Your Online Courses Using Email Marketing

learnWorlds

When the great English novelist George Eliot wrote back in the 19th century, “It is never too late to be who you might have been,” she didn’t have in mind email marketing. In terms of email marketing, we can confidently say that G. 1 What is Email Marketing?

Podcast Episode 4: Achieving Franchise Learning ROI – With Mark Anderson

Talented Learning

In this interview, Mark illustrates how his vision has translated into real-world results, as he profiles clients that demonstrate franchise learning ROI. When franchises educate their community effectively they see significant ROI. What’s an example of franchise learning ROI? In the first year alone, their ROI analysis estimated $18 million in savings from eliminating ILT travel and payroll expenses. WELCOME TO EPISODE 4 OF THE TALENTED LEARNING SHOW!

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Educators and Marketers are Both Facing a Huge Problem

mLevel

One thing I have observed is that learning suffers from the same challenge that marketers do each day: how do I get my audience to engage or purchase my product? It used to be different for both, as 10 years ago, a marketing professional could walk in the boardroom and talk about how their billboards, print ads, radio and TV commercials were getting the product exposed to many eyeballs without having a measure of accountability. That challenge to a marketer is hard.

Capturing the ROI of Sales Training

Allego

But assessing the ROI of sales training is often a challenge because the “R” (return) part is hard to measure. The challenge is that ROI means different things to different people. So how do you measure the ROI of your training efforts? Training Event-specific ROI. Some ROI numbers are easier to obtain, particularly as they pertain to on-site meetings. Results-focused ROI. Market share. Non-financial Metrics.

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Marketing Math: How Much Should You Pay for a Learner?

LearnDash

What can your sales metrics tell you about how you should spend your marketing budget? But, many of those businesses that succeed in making a successful launch are hesitant to then begin putting money into any kind of marketing budget. The answer, or course, is that a small marketing investment can often yield great returns in new learners. It’s also crucial for understanding how much you should invest in sales and marketing costs to acquire a new learner.

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Extended Reality System (XRS): What it is, Costs, Pros and Cons

Roundtable Learning

Pull important training metrics. What metrics will the XRS pull? Learning and development professionals can attest: capturing metrics from XR training is a challenge. The KPIs an XRS pulls will vary from platform to platform, but you should expect these metrics as standard: .

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Calculating Interactive Video ROI

HapYak

Today, Brightcove and Demand Metric released a first-of-its kind Interactive Video Benchmarking Study. It’s filled with helpful, actionable research and reveals one surprising misconception – while marketing professionals report amazingly high levels of effectiveness and satisfaction with Interactive video, they curiously struggle to answer this simple question: What is the ROI of Interactive Video? It’s owned by Creative Marketers.

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Workplace Learning 2025 – What is the ROI of learning and development?

Learning Pool

Part 4: While the benefits of workplace learning are wide-ranging, measuring the return on investment (ROI) remains a challenge for many organisations. Time, costs, and measurement metrics are among drivers of this mismatch. Six Part Series: Workplace Learning 2025.

More on Re-evaluating Evaluation – Jack Phillips and ROI

Dashe & Thomson

I just realized that I haven’t included a single word about Jack Phillips , who introduced Return on Investment (ROI) as Level 5 to Kirkpatrick’s Four Levels of Evaluation. My first exposure to Phillips’ ROI—although I didn’t realize it at the time—was through a colleague who introduced me to Kirkpatrick’s Four Levels. Her four levels were Level 1: Reaction , Level 2: Learning , Level 3: Behavior , and Level 4: ROI. Now, you just need to put the values into the ROI formula.

ROI: Determine the Impact of Your Training Programs

Mindflash

Calculating Return on Investment (ROI) is no easy feat for most any project. And, measuring the ROI for your training programs is no exception. Global e-learning markets are poised for rapid growth over the next decade. According to Research and Markets report, “Global E-Learning Market Analysis & Trends – Industry Forecast to 2025,” the e-Learning market is expected to grow at a compound annual growth rate 7.2% What Is ROI?

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Design Your Sales Training for ROI

Allego

A survey of Fortune 500 executives by The ROI Institute and the Association for Talent Development (ATD) found a yawning chasm between the outcomes that training programs typically measure and what CEOs want them to measure. For example, although the poll revealed CEOs’ top priorities to be measurements of (1) impact, and (2) ROI, these two metrics were the least likely to be captured by trainers. The post Design Your Sales Training for ROI appeared first on Allego.

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Email Marketing Benchmarks & Infographic 2021 for the Course Creator Industry

learnWorlds

A huge part of any successful company’s marketing initiative is email marketing. Taking this into account, email marketing is hard to ignore. 4 5 Tips to Improve Your Email Marketing Strategy. 4 Ready to Launch Your Email Marketing Campaign?

Calculating the ROI of your e-Learning courses

TalentLMS

It’s all about return of investment, or, as we affectionately call it in business circles, ROI. So how do you even begin to calculate the ROI of the e-learning courses you have deployed? Check whatever metrics your business quantifies Most companies track a plethora of metrics related to their operation and performance. Anything that should have been improved by the training, and you have metrics available for it, you can statistically compare.

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Not Your Father’s ROI

Jay Cross

Productivity in a Networked era: Not Your Father’s ROI. One cherished industrial age concept that is proving particularly difficult to let go of is return on investment (ROI). But like Pontiacs and Oldsmobiles, old-school ROI’s day in the sun is waning. In an environment of continuous flow and interaction, there’s a need to consider an emerging metric: return on investment in interaction (ROII). Traditional ROI. Tags: ROI decision-making

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Use your Training Intake Process to Improve Alignment and ROI

Actio Learning

Making a few minor adjustments to your intake process has a big impact - including better alignment with the business and ultimately greater ROI. Business metrics and training metrics are rarely the same thing Simply stated, don’t confuse business metrics with learning metrics. Intake is as much about marketing and outreach as it is about receiving a request.

The Measure of Leadership Development ROI You're Not Using (and How to Leverage it)

Abilitie

When you invest time in an LDP that enriches the skills of your HiPos, your ROI presents itself as time returned that can be devoted to higher-value activities to improve the business. Some examples of a time-based ROI include: Improved Problem Solving An LDP rooted in experiential learning can prevent workflow bottlenecks by developing the skills to solve problems quickly or prevent them from occurring in the first place.

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Lessons from Marketers – Introducing a new short blog series

Unicorn Training

Insofar as dealing with problems such as a diverse audience; disparate geographical location; and the challenge of getting people to take action, L&D and marketing have a lot more in common than you might think.And the similarities don’t stop there – we’re not just talking about getting appropriate material out to the right people (and let’s not forget that at least some of what’s circulated by training department is mandatory – not so with marketing collateral!),

ROI is More Than Justification

CLO Magazine

When done correctly, ROI generates key decision-support metrics for learning and aligns thinking with business objectives. In March, global training company ESI International conducted an ROI study, “Training ROI for the Project Community,” with more than 30,000 respondents, which demonstrates that the benefits of calculating ROI extend beyond the numbers to include expanded decision-support capabilities and an accountability mindset.

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The Essential Guide to Learning Analytics in the Age of Big Data

Lambda Solutions

What metrics and sources to use in implementing learning analytics. Evaluating Learning Analytics and Measuring ROI. Data Points to Prove the ROI of Learning Analytics. This data can be sorted, filtered, and correlated to specific metrics, such as activity and course completions.

Return on Intangibles

Jay Cross

That’s why Return on Intangibles is the most important metric in the CLO’s toolkit. In 1980, tangible assets accounted for 80% of the market cap of companies in the S&P 500. By 1999, intangible assets accounted for 80% of the value of the market. In 1980, tangible assets accounted for 80% of the market cap of companies in the S&P 500. By 1999, the situation was reversed, with intangible assets accounting for 80% of the value of the market.

Use your Training Intake Process to Improve Alignment and ROI

Actio Learning

Making a few minor adjustments to your intake process has a big impact - including better alignment with the business and ultimately greater ROI. Business metrics and training metrics are rarely the same thing Simply stated, don’t confuse business metrics with learning metrics. Intake is as much about marketing and outreach as it is about receiving a request.

Business Impact of Learning: What is Customer Experience Worth to You?

Talented Learning

Over time, this kind of experience can spell disaster for a high-end brand in today’s competitive wine market. Did anyone ask Kayla what she expects to learn about the wine market in general, the winery she represents and the wines it produces? Leverage your LMS as a marketing and demand generation tool to recruit new partners. Measure learning progress and tie metrics to business results.

LMS Innovation: Where’s the Value?

Talented Learning

That’s because I’m focused on a much broader market opportunity for learning tech. there’s a lot of LMS innovation involving marketing capabilities, gamification, social learning and ways to enhance formal learning environments with informal learning activities. After 20 years in the market, I could give you at least 20 examples of “hot” technologies that captured the spotlight for awhile.

Measure what’s important

Jay Cross

Mechanically, intellectual capital is a company’s market capitalization (its value on the stock market) less its book value (the value reported on its balance sheet). Shouldn’t stockholder’s equity by marked to market? Google’s market cap (i.e. Because they’ve learned a narrow view of Return on Investment, namely ROI as seen through the eyes of a bank loan officer. The leading teacher of ROI-for-L&D is a former banker.).

Do you know the ROI of your mobile strategy?

Aptara

Do you know the ROI of your mobile strategy? With advanced content technology , companies can easily disseminate sharp, engaging mobile content as part of their resources for employees or marketing strategies directed at customers. Measuring ROI Business 2 Community contributor Angela Hausman, marketing professor at Howard University and associate editor for the European Journal of Marketing, noted the challenge - but necessity - of determining the ROI of mobile marketing efforts.