Online Marketing for Elearning Part III: Advertising

LearnDash

Are you ready to put some money behind your marketing? They would much prefer to continue with their content marketing strategy —and for good reason. Content marketing is low cost but highly effective. If you had to pick only one, content marketing would be the right choice for online educators every time. And if you use it correctly, online advertising can actually boost your content marketing strategy. Here’s how to start.

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Features You Need to Know About eLearning Search Functions

Your Training Edge

However, with such an expanding online presence, the search capabilities for these learning platforms are constantly being adjusted and improved, and there’s a knack for getting your course positioned at the top of the rankings. With estimates suggesting that workers spend around 20% of their day searching for the right content, not only is this impacting their ability to learn effectively, it’s also wasting everybody’s time. Optimize for Predictive Search.

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10 Search Engine Marketing Basics You Have to Master

DigitalChalk eLearning

Search engine marketing is a little like chess. Many instructional designers and eLearning professionals struggle with the marketing aspects of their online courses and businesses. There is such much to learn before you can successfully market your online courses and increase your course sales. In this post, I’ll be covering 10 search engine marketing (SEM) basics that you’ll need to master in order to succeed as a digital marketer. Marketing

5 AdWords Marketing Tips for Your Online Course

LearnDash

Marketing on AdWords can help draw in new students and establish your course. Like running a full-page ad in the yellow pages back in the day, they allow businesses to target customers searching for specific terms. And because advertisers only have to pay for the people who click on their ads, it’s a great way to control your costs for effectiveness. If you’re new to AdWords marketing , or if you’re struggling to make it work for you, try these tips to see better results.

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Search Engine Optimization (SEO) Can Help Your Online Course

DigitalChalk eLearning

Search Engine Optimization (SEO) refers to designing your website so that it appears in the non-paid, “organic” section of search results when people search key phrases on sites like Google, Yahoo, and Bing. SEO is the process of optimizing your site for phrases that people use when searching so that your website is displayed in the “organic” search results. The title of your webpage is the most important placement of search phrases.

5 Creative Ways to Market Your eLearning on a Budget

Association eLearning

Here are 5 creative ways to market your eLearning on a budget: 1. With numbers like that, chances are your members would appreciate a gamified approach to marketing your eLearning too. Tips for using gamification to market your eLearning – Create a contest of sorts; it doesn’t have to be anything elaborate and if you don’t have the budget, actual “prizes” are not even necessary. Social media is your best bud when you have a limited marketing budget.

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7 Smart Tips for Improving Video SEO

Hurix Digital

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. Fintech decided to use the learnings from the competitor analysis and incorporate a video in their digital marketing strategy. Currently, their website ranks at the top in a Google search! Videos on the Search Engine. If you search ‘Yoga’ in Google, your primary results on the top of the page will be all videos about Yoga Poses, 15 mins Morning Yoga, etc. .

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7 Smart Tips for Improving Video SEO

Hurix Digital

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. Fintech decided to use the learnings from the competitor analysis and incorporate a video in their digital marketing strategy. Currently, their website ranks at the top in a Google search! Videos on the Search Engine. If you search ‘Yoga’ in Google, your primary results on the top of the page will be all videos about Yoga Poses, 15 mins Morning Yoga, etc. .

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Is the Title of Your Course Killing Your Sales?

LearnDash

Choose a boring title and people will pass over your course in favor of something that sounds more exciting. A good course title does more than just tell people what your course is about. ” Another example: “Marketing Secrets Revealed: How to Generate 1,000 Leads in Your First Month.” The answer is that you need to know exactly which group of people you are planning to target as students for your course.

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LearnUpon is attending World of Learning 2016

LearnUpon

In order to further show our commitment to the UK as one our main target markets, LearnUpon will be sending a team of their most experienced Account Managers. This level of experience in dealing with people searching for their perfect LMS, will mean that that no matter how unique you might feel your use case is, one of our team at our stand will probably have seen something, at least similar before.

How To Dethrone Google, and Who Will Likely Do It (Hint: Not Facebook)

Coffee and Design

As Google already is, they must fight to maintain the value that they have built for their market. This news of Google’s innovative big idea was posted on their blog, sandwiched between posts about machine learning and trends that they’ve found in recent searches. They are still in the advertising, search, and mail sectors, competing for second place. Hopefully they’re not just focusing on the enterprise market. Really enjoyed your post @derekbrown.

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Online Reputation Management: 9 Techniques for the Prosperity of Your Brand

Your Training Edge

This could involve things as simple as reaching out to your customers to encourage them to leave a good review, to widening your content net so that you cover more platforms, and reach more people. The opposite is to be proactive, which means you’re actively searching our negative reviews, areas for improvement, and doing your best to reach out to unhappy clients and customers. People love to see businesses that are approachable and personable.

How to create an online course in an LMS and ensure the success of your training programs

Paradiso

Examine your knowledge and the educational needs of the market. Once you have cleared the subject you want to develop in your course, it is important that you conduct a marketing study to identify what the real needs of the users you want to take and find ways to meet them. To ensure the success of your virtual course you should ask questions such as is your target market talking about it? Are people searching for online information about that subject?

Is Tech Adapting to Us for eLearning? (Part One)

eLearningMind

It’s a lesson that was learned by virtually every failed search engine before (and after) Google. By creating intelligent algorithms that made search results more personal, more geographically-sensitive, and ultimately more specific, Internet users spent less time search and more time discovering. It’s how Google now controls 69 percent of the global search engine market.

Diigo User Communities

Experiencing eLearning

If you’re more interested in the people than the pages and tags, the People Search By Site is a better tool. Obviously the information’s a bit limited because only 12 people have bookmarked my site, but it’s still fun to look at what they saved and how they tagged it. I periodically check how many people have bookmarked my site on del.icio.us , but that only picks up people who have saved the main page.

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Benefits of e Learning

Unboxed

If you’re interested in any form of digital learning, you might search the terms: “eLearning,” “e learning,” “e-learning,” etc. According to Google Trends, keeping the term as one word — “eLearning” — is the most searched spelling over the past year. At this point, you’re probably thinking, “Great, so a lot of people search for “eLearning” on Google. Global Market Insights, Inc. Follow Follow Follow.

Mobile Learning is On the Rise – Is Your Organization Ready?

OpenSesame

Recent research by Google has also found that nearly 40% of people search only on a smartphone in an average day as they look to meet immediate needs. As a result of this shift, more Google searches are happening on smartphones than computers. The global market for mobile learning also appears to be experiencing fast growth. She is a graduate of University of Toronto's Semiotics & Communication Theory Program and has 5+ years of experience in digital marketing.

Top Social Learning LMS Features

Talented Learning

In 2016, most people are accustomed to social media and the conventions associated with profiles, friends, posts, liking and sharing. We targeted the LMS vendor community because these organizations have a vested interest in developing and supporting only the features they believe the market wants and they know they can sell. Effective drip, drip, drip micro learning and marketing. Content tagging (new word for keyword metadata) and search by tag. Academic LMS Market.

Bob Little – Crystal Balling with Learnnovators

Learnnovators

Learnnovators: You have been on a mission to help organizations “tell their stories to the people who need to hear them”. Learnnovators: As we understand, for over 20 years, you have been writing about corporate e-learning and technology-related subjects, and have been keeping a tab on the global e-learning market trends (corporate sector). Bob: Apparently, Global Industry Analysts, Inc has predicted that the global e-learning market is going to reach US$109.65bn this year.

How to Create a DIY Green Screen Video Effect

TechSmith Camtasia

It is a useful and valuable tool when you want to produce a professional looking marketing video quickly and affordably. It’s unlikely that you’ll have that type of budget, but if your company is ready to invest in video marketing, you will have the tools to produce some amazing marketing videos! Marketing Videos. Filming a quick marketing video for your organization can be easy. Green screen technology has been around since the early 1900s.

SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

Lindsay shares what she has found to be the two common solutions to getting found on search engines like Google, Yahoo, and Bing. The first solution is hiring an agency where they do most of the work for you, and the other is a DIY solution where you work to put together courses, blog posts, and other content marketing strategies. Lindsay recommends the tool AnswerThePublic that allows you to find what people search for based off of keywords to help you better position your content.

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16 Apps and E-Tools to Kickstart Your Business

ProProfs

They can help you manage finances, accounting, marketing, content creation, and many other areas of business. By doing so, they are able to see trends and identify marketing and other strategies that worked effectively. Images and infographics are known to perform better than written texts, so using them in your marketing strategy is a must. MailChimp – For Email Marketing. Google My Business – For Local Search.

16 Apps and E-Tools to Kickstart Your Business

ProProfs

They can help you manage finances, accounting, marketing, content creation, and many other areas of business. By doing so, they are able to see trends and identify marketing and other strategies that worked effectively. Images and infographics are known to perform better than written texts, so using them in your marketing strategy is a must. MailChimp – For Email Marketing. Google My Business – For Local Search.

How to do SEO for eLearning in 3 easy steps

LearnUpon

Search Engine Optimization (SEO) is essential to successful marketing today. It does assume you know a little about search engine optimization already. Each keyword should be a word that people searching for your course would use – so avoid jargon known only to people who are already experts, and use plain language wherever you can. The higher the search volume associated with a keyword, the greater its potential to drive traffic to your store.

Discover Your Organization’s Learning Ecosystems

Watershed

While many learning opportunities are obvious, others can be subtle—such as informal conversations or impromptu Google searches. How do people approach their own professional development independent of formal learning efforts? Look for all the ways people search for and find information. There are t opic-specific websites such as Stack Overflow for developers or HubSpot for marketers.

How to Transform Your Remote Communication With Visuals

TechSmith Camtasia

I turned on the coffee pot, fired up my laptop, and searched for some semblance of normal life. And with people searching “work from home” at a five-year high, there’s no doubt we all need to shift how we’re communicating with others. The entire situation has not only changed the way I communicate with other people right now, but quite possibly forever. Not only are more people working from home, but they don’t have much of a choice either.

So Many Questions About Education's Future

CLO Magazine

Tuition and fees at public four-year colleges rose 72 percent above inflation in the past decade, while the market value of a bachelor’s degree fell about 15 percent, according to a chart from Citi Research. Though the rise of MOOCs has been polarizing in educational circles, access to free or lower-cost online classes is revolutionizing the cost-sensitive higher education arena and attracting hundreds of thousands of people searching for an accessible, flexible alternative.

How Can eTextbooks Help K-12 Publishers, Institutes & Students

Kitaboo on EdTech

The increasing use of the Internet and the easy availability of smartphones have changed the way people search for, access, and consume content. Publishers, on the other hand, can benefit by leveraging the digital space to enter new markets.

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SAAS LMSs and Vendor Client Lists Questions

eLearning 24-7

To verify if they are actual clients, here is what I do: Have them provide a list of five actual clients or pick ones from their list or PPT they love to show (I like the latter option) – A sk for ones in your market, so if you are health care, you want ones in health care; vendors love to tell you the list cannot be provided – why not? You have a client list, so type in the company name on the People search and filter.

How to Create Relevant Training: An Interview with Bob Pike

TechSmith Camtasia

A lot of people that we talk to and hear from aren’t necessarily trainers, but they end up in that job of doing training. And the number one reason people stop watching a video is that it doesn’t provide the information they were looking for. So they’ve got people running around the room of the card [saying] ‘mine says salt, and I’m running around the room looking for pepper.’. YouTube is the second largest search engine. VP of Marketing.

SAAS (Hosted) LMS and Vendor Questions

eLearning 24-7

To verify if they are actual clients, here is what I do: Have them provide a list of ten actual clients – try to get ones or ask for ones in your market, so if you are health care, you want ones in health care; vendors love to tell you the list cannot be provided – why not? You have a client list, so type in the company name on the People search and filter. What is SAAS and why is hosted better than having it on your own servers.