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Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer.

Market 220
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AI-Powered Personalization: The Future of Corporate eLearning in 2024

Infopro Learning

In this blog, we’ll explore the innovative field of AI-powered personalization in corporate eLearning, revolutionizing how organizations support workforce development.  The Current State of Corporate eLearning Corporate eLearning has come a long way since in-person seminars and printed manuals. billion in 2022.

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Integrated Marketing Strategies and AI in eLearning

Lambda Solutions

In today's digital landscape, the convergence of integrated marketing and Artificial Intelligence (AI) is reshaping the eLearning industry. This blog explores how organizations are leveraging AI-driven marketing strategies to reach learners effectively, personalize their eLearning experiences, and achieve outstanding results.

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More Marketing Malarkey

Clark Quinn

So here’s yet another post about more marketing malarkey. That’s personalization, no? We’re segueing into tawdry marketing malarkey here. This is just more marketing malarkey. Vendors , please please please stop with the under-informed marketing, and present helpful posts. With citations.)

Market 310
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes.

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Integrated Marketing for Moodle™: 6 Proven Tips for Success

Lambda Solutions

Integrated marketing is a powerful strategy that can help educational institutions and businesses effectively promote their Moodle-based learning programs. In this blog, we unveil six proven tips to harness the full potential of integrated marketing and boost engagement, enrollment, and overall success for your Moodle platform.

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Mastering Marketing Tactics for Your LMS: A Comprehensive Guide

Lambda Solutions

However, having a powerful LMS is only part of the equation; the other part is marketing it effectively. In this blog, we'll delve into essential tactics for marketing your LMS to reach and engage your target audience successfully. Understand Your Audience Effective marketing starts with a deep understanding of your target audience.

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16 Go-to-Market Plays for Your Entire Sales Funnel

But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. Personalizing messages to your priority accounts. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. Ready to impress your boss with killer results?

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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Unlock Global Success with AI-Driven Language Learning

This article examines how AI-driven language learning platforms such as Lingvist are revolutionizing the way professionals communicate across borders, fostering international collaboration and tapping into new markets. By focusing on industry-specific vocabulary and personalized learning, professionals can learn languages at a rapid pace.

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey. During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences.

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.

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Use Chaos to Build a Stronger Organization

Speaker: Stacey Harris, Chief Research Officer & Managing Partner at Sapient Insights Group

She’ll discuss the emerging trends in the Learning technology market, and how these exciting new approaches to creating micro, adaptive, and personalized content is changing the face of workforce development while creating strong connections to business outcomes.