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7 product marketing best practices for technical marketers

Appsembler

Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works.

Market 98
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Training Industry Inc’s 2018 Top 20 Learning Portal/ LMS Features Gyrus Systems LMS

Gyrus

Gyrus Systems , a leading Learning Management Systems (LMS) vendor, announced today it has been selected as a 2018 Top 20 Learning Portal Company by Training Industry.com. The 2018 Top 20 Learning Portal/LMS companies are the leaders in the learning technologies market,” said Ken Taylor, president of Training Industry, Inc.

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5 Benefits of White-Labeling your LMS and Training Portals

Folio3

Today, branding includes every element of a business’s public image, from its retail locations and office interiors to its websites, social media platforms, and product packaging. This means putting your own branding and logo on an internet service, in this case, your online training portal.

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Free Webinar: How to Price Education Products

Association eLearning

Pricing for education products is all over the map. We’ll also explore how your education products can be placed on a “value ramp” that lets you create pricing flexibility to benefit your customers, spares you the anxiety of trying to find the one “right” price, protects you from both over- and under-pricing, and provides a healthy margin.

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Developer Marketer Job Description Template: Success Criteria and Benefits

Appsembler

Developer marketing doesn’t use the same techniques as traditional marketing, and the way you measure success also looks different. When putting together a developer marketing team, and recruiting talented developer marketers, you need to outline what you expect from your new hires. Success Criteria.

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4 Ways to Improve the Chances That Developers Will Adapt and Build On Your Product/Platform

Appsembler

Developers don’t respond to traditional marketing tactics. Software developers are a key part of the purchasing decision, with 57% of them having some or a great deal of influence over technology purchase decisions, but marketing to them is tricky. Provide Hands-On Access to Your Product to Show Its Value Quickly.

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Training Industry Inc’s 2017 Learning Portal Companies Watchlist Features Gyrus Systems LMS

Gyrus

Gyrus Systems , a leading Learning Management Systems (LMS) vendor, announced today it has been selected as a 2017 Learning Portal Companies Watch List by Training Industry.com. “Through their work, organizations are able to create customized portals and learning systems for their employees to drive engagement and information retention.”