Authentic Marketing

Clark Quinn

I’m not a marketing expert, or even a marketer, so take the following with the proverbial boulder of salt. Still, I have to market Quinnovation, and I’ve advised orgs on marketing (learning) products, and I’ve taken down a lot of bogus marketing.

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Uniting Marketing and Training for a New Product Launch

dVinci Interactive

Uniting Marketing and Training for a New Product Launch Launching a new product requires collaboration, strategy and cooperation from team members across an organization.

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Marketing Never Ends – How Does Product Education Help?

Talented Learning

No wonder many early-stage companies invest so heavily in marketing tactics to attract prospects and convince them to sign-up. If you’re lucky and your message resonates with your target market, sign-ups will soon start filling your pipeline. Truth is, most of these new users will take one first look at your product. Product Education. If you don’t immediately show new sign-ups how they can succeed with your product, don’t be surprised if they move on.

Market Your Training with Promo Codes

BlueVolt

productivity training is marketing continuing education tutorials Incentives Motivation ecommerce promo codes discounts

The Better Way to Onboard Customers

Speaker: Skilljar Experts

The best onboarding programs have a super power: they’re constantly improving. Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. In our upcoming webinar, we’re going to share these learnings with you.

More Myths-Based Marketing

Clark Quinn

Have we turned into a society where any crazy marketing works? It got interesting when the marketing manager responded. Yet, I still will argue that it’s just more myths-based marketing. Um, er…And another admits it’s a marketing intelligence company. This is just more myths-based marketing. Not least by marketers pushing visual solutions. It’s myths-based marketing again. Avoiding myths-based marketing.

Market 134

Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer. So, what should Marketing review? The marketing team should review the course to make sure branding standards were followed.

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Sphere 1: Educating Distributors on Product Advantages

BlueVolt

Manufacturer Wright Tool used $BlueBucks rewards to motivate participation in its product training. elearning Channel Learning marketing productivity Customer training training is marketing recognition buying group customer wright tool $bluebucks“$BlueBucks really encouraged my sales team to go online and complete the courses,” said Coursey. Some employees that typically don’t work after hours were even completing the courses at home.”. Highlights.

Product Training

Ed App

Time for a quick quiz: When consumers evaluate a product, what is the most important factor they consider? You see, the research shows that price often goes hand in hand with product knowledge. In other words, what the consumer knows about the product they are considering.

LMS: Training, Marketing, and Technology

Your Training Edge

When you’ve completed your user acceptance testing, it’s time to implement a highly effective training and marketing program for the LMS. So how can you ensure that training and marketing entice the organization to jump on the LMS bandwagon? As training comes under control, you should also consider the marketing of the new LMS. In other words, just as your organization markets its products and services, you must market the LMS.

Market 109

2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. Virtually every sales organization sees the value of good sales coaching.

Friday Finds: Productivity Hacks

eLearning Brothers

For example, my first foray into using IFTTT was when I was searching for a new apartment in a very competitive market. Blog eLearning Featured business productivity tips and tricksI first stumbled upon this service several years, and I really think it hasn’t gotten the glory it deserves. To be fair, it’s not exclusively a business tool or an eLearning tool. But there’s so much you can use it for! What am I talking about? If This Then That (IFTTT).

Designing a Product Launch Curriculum

Bottom-Line Performance

This is an excerpt from Nancy Harkness’ new white paper, Learning Solutions and Your Product Launch: The Secret to Success. Here is a section on designing product launch curriculums: Designing the curriculum. Every launch curriculum is different, and has different needs based on what learners currently know, what the product is, etc. In other cases, the launch training happens in a compact window right before the product launches in the market.

3 Ways To Be A Productive Content Marketer

Dan Keckan

Many people I know confuse productivity with being busy. They assume doing too many things simultaneously is being productive. eLearning Market Content Marketing eLearning Marketing eLearning Project Management ToolsThis is such a big misconception that needs to be shattered. This post was first published on eLearning Industry.

Corporate University: Buy In and Marketing

Your Training Edge

If you’re ready to build your corporate university, one of the next best practices revolves around creating sponsors, obtaining buy-in, and building a marketing plan. And you can do all of this with a well-planned marketing campaign. Let’s move on to marketing. Marketing means that you are going to attempt to obtain buy in from the rest of your organization. This type of marketing can be modeled after just about any successful commercial marketing campaign.

Market 109

12 Ways to Get the Most Out of Your Authoring Tool

saturated market, we’ve designed. wanting a better product within a year or. important product demonstration. expert discussing the product, offering insights. related products. Product Marketing Manager About gomo gomolearning.com @gomolearning

Email Marketing Tips for Online Course Creators

LearnDash

To maximize your reach and revenue, you need an email marketing plan. Email marketing isn’t new. But any business today will tell you that email marketing fits into every stage of the marketing process, and that includes your online course. First you have to get email addresses (usually through content marketing ) and then you send emails to that list. People love exclusive access to deals, products and services.

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Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. Include your network in marketing efforts.

Your Product Launch Training Questions Answered

Bottom-Line Performance

A few weeks ago, several hundred people joined Leanne Batchelder and myself for a webinar on product launch training. Hosted through Training Magazine Network, the session is called Learning Solutions and Your Product Launch: How a Curriculum Drives Success. Clearly, product launch training is a high-priority issue in many organizations. The reality is that organizations across many industries have an ever-growing number of new products to launch each year.

6 Ways To Make Your eLearning Product Stand Out In A Crowded Market

Dan Keckan

There are countless eLearning websites that are popping up every day and offering a variety of products to people. In such a crowded market, it can be hard to make your eLearning product stand out. eLearning Market eLearning Course Marketing eLearning Course Sales eLearning MarketingEducational technology, commonly referred to as EdTech, is a rapidly growing industry.

7 Must-Have Skills For Marketing Experts

Dan Keckan

eLearning Marketing Strategies eLearning Marketers eLearning Marketing Productivity Skills Soft SkillsIn this article, let's have a look at 7 optimal leadership skills. This post was first published on eLearning Industry.

Customer Engagement Metrics: What Marketers Can Teach Learning Pros

Talented Learning

Today we feature engagement metrics advice from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. This concept quickly gained traction and is now considered a cornerstone of customer-centered marketing and digital transformation.

Why Product Training is Essential for Sales and Customer Support

Infopro Learning

Have you ever talked to a sales rep and asked a question about a product their company sells only to have them stare back at you blankly, fumble over words or look for someone else to connect you with? If this situation has ever happened to you, then you know how much product knowledge training can impact a company’s sales and customer service. Product training is no longer a nice-to-have in today’s customer obsessed world.

What To Do When Your Marketing Fails

Association eLearning

You determined a marketing budget, and you came up with some great marketing ideas. Even fancy marketing firms in big cities can sometimes get it wrong. Let’s talk about what to do when your marketing fails. Why did your marketing fail? I’ve never put together a marketing plan that didn’t include an asterisk saying that all marketing is trial and error and anyone who tells you otherwise, is a liar. When email marketing fails.

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CK Connect Product Review

eLearning 24-7

Is it a different type of LXP/DLP from everything else on the market? LXP Product Review Uncategorized CK Connect CrossKnowledge DLP LXP Product ReviewOh what a night, and then that is all I remember of that song. Anyway, I am giddy today. Not because my dogs and I went for a car ride to McDonald’s for a soda (we do that daily, and it is fun), but because I had a grand ol’ time with CK Connect, the newest offering – platform from CrossKnowledge.

Why Product Training is Essential for Sales and Customer Support

Infopro Learning

Have you ever talked to a sales rep and asked a question about a product their company sells only to have them stare back at you blankly, fumble over words or look for someone else to connect you with? If this situation has ever happened to you, then you know how much product knowledge training can impact a company’s sales and customer service. Product training is no longer a nice-to-have in today’s customer obsessed world.

Do we need product evangelists for each product/service?

Docebo

In the last few years markets have become more competitive as product lifecycle is reducing and go to market timing is becoming more and more important. But the real factor that makes marketing more complex is that products and services are becoming more technological and therefore complex and so they require more knowledge to be used. Knowing a product before purchase is related to market education. The marketing education strategy.

5 Tactics to Develop Effective Video Marketing

Your Training Edge

Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work. To save time, you must discover the five tactics to develop effective video marketing. Know exactly what your company wants from video marketing. Include People to Explain Product.

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8 Unexpected Internet Marketing Benefits To Exploit When Advertising Your eLearning Product Or Service

Dan Keckan

Is a digital marketing campaign really the best choice for your eLearning organization? In this article, I’ll highlight 8 unexpected benefits of advertising your eLearning product or service online. eLearning Marketing Strategies Content Marketing Content Marketing Strategy eLearning Marketing eLearning PPC Campaigns Top eLearning CompaniesThis post was first published on eLearning Industry.

Why Product Managers Should Include Training in Their Launch Plan

Bottom-Line Performance

And then there’s the really bad surprise when you’re a product manager and you find out your company’s sales reps are misrepresenting the product you so carefully developed! When sales reps don’t have the knowledge and skills they need to sell your new products, all the time and money you spent goes down the drain. So how do you avoid bad surprises when you’re planning your next product launch? Gamified Product Launch uses the power of story.

Visual Marketing

Adobe Captivate

Video Marketing has been traditionally thought to be conjoined with products, services or informing consumers about upcoming releases in connection to the first 2. Modern day consumers align their thoughts and actions to relatable media which they view on the web, modern day marketers swear by visual snippets which have an engaging personality and rich verbal content to capture consumers attention.

Influencer Marketing Guide: How To Use it For Your Business

mysimpleshow

According to the latest State of the Influencer Marketing report, 94% of professionals believe that influencer marketing is an effective technique. Why influencer marketing? There are dozens of other marketing methods, most of them you’re already familiar with, and they work out just fine. For starters, influencer marketing breaks the contempt young people have for modern advertising. Influencer marketing is also a great solution for direct sales.

How to Increase Your Employees’ Productivity

Your Training Edge

Contrary to how this may seem, this machine-like routine is far from beneficial for our productivity, as it in fact has a detrimental effect on our focus, motivation, and ability to solve problems efficiently. Since it seems that clocking more hours doesn’t promise an increase in productivity, you might as well focus on the aspects of your business that will actually make a difference for your employees. Emma is a digital marketer and blogger from Sydney.

Free Webinar: How to Price Education Products

Association eLearning

Pricing for education products is all over the map. We’ll also explore how your education products can be placed on a “value ramp” that lets you create pricing flexibility to benefit your customers, spares you the anxiety of trying to find the one “right” price, protects you from both over- and under-pricing, and provides a healthy margin. But pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g.,

4 Steps for Marketing Learning Programs

Infopro Learning

How L&D Leaders Can Increase Learning Engagement and Drive Business Results by Thinking Like a Marketer. Marketing and L&D might not come to mind as a natural pair, but training is one of the most cost-logical areas to spend marketing dollars and effort. Marketing’s most basic function is to increase demand. Marketing learning programs can help establish a culture of continuous learning by creating a consistent demand for it.

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Tips for creating a workspace that increases productivity

Your Training Edge

Increasing employees’ productivity is the top agenda of every company that plans to expand. With the wrong choice of wall art, your pursuit of productivity falls through the cracks. How to create a productive work environment depends on the mood that you want to set, your brand’s mission and vision, the niche you are in, your tastes and preferences, and the list is endless. Occasional breathers and mental rest periods enhance overall productivity.

Leading In a Technological Disruptive Market

Your Training Edge

In today’s highly turbulent times characterized by technological disruptive market, effective leadership is more about the best principles than the best practices, requiring the leaders to adopt a disruptive management approach. This article talks about the technological disruptive market and the need and ways for effectively managing and leading disruptive markets as well as workplaces. Technological Disruptive Market Demands Disruptive Leadership.

Market 109