Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out.

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Marketing Training to Your Employees: Building Excitement and Buzz

Association eLearning

Launching a new training program is a lot like launching a new product or service at your organization. Your marketing team knows that promotion begins well before a product or service launches. Building buzz gets people talking about the product.

189

5 Content Marketing Tips for Training Professionals

Your Training Edge

And that’s when all eyes swivel towards your content marketing efforts. Two pretty similar products (you can absolutely taste the difference, by the way), but marketed in two very different ways. These are strong brand personalities crafted to appeal to specific target markets.

185

How to Increase Your Employees’ Productivity

Your Training Edge

Contrary to how this may seem, this machine-like routine is far from beneficial for our productivity, as it in fact has a detrimental effect on our focus, motivation, and ability to solve problems efficiently. This step alone will do wonders for your office morale and your productivity rate.

141

State of the Front-Line Manager

how individual contributors perform, increases that show up in engagement, retention, and productivity. success and well-being; Be productive and results-oriented; Be a good communicator and listen. productivity, engagement, and. a new market and, to do so, wanted.

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

164

5 Ways Teaching a Skill is Like Marketing a Product

ej4 eLearning

Cards on the table: We’ve been talking to some marketing professionals recently. Besides being interesting people, they taught us a few things…like teaching a skill is, in a lot of ways, like marketing a product. In marketing, you do have a “core message” to get across. The post 5 Ways Teaching a Skill is Like Marketing a Product appeared first on.

100

The Rants – Marketing Buzz and.

eLearning 24-7

When I state this to vendors who play this marketing spin, I usually get the line, “consumers know the difference or know it isn’t free.” I have no problem with marketing, target marketing, messaging, etc. You can do the former and people will still buy the product, because the content is an added benefit. . to entice someone to buy your product. This editon of marketing rants is brought to you by the Sea of Cortez.

80

Corporate University: Buy In and Marketing

Your Training Edge

If you’re ready to build your corporate university, one of the next best practices revolves around creating sponsors, obtaining buy-in, and building a marketing plan. And you can do all of this with a well-planned marketing campaign. Let’s move on to marketing. Marketing means that you are going to attempt to obtain buy in from the rest of your organization. This type of marketing can be modeled after just about any successful commercial marketing campaign.

109

4 Ways to Close the Learning-Doing Gap for Front-Line Managers [GUIDE]

help from the leadership training market. solutions in the market remain fragmented, forcing. retention, productivity, and employee engagement. FOUR WAYS TO CLOSE THE. LEARNING-DOING GAP FOR. FRONT-LINE MANAGERS 4FOREWORD We’re in business to help organizations.

5 Tactics to Develop Effective Video Marketing

Your Training Edge

Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work.

141

Become a Business Marketing Guru

KnowledgeCity

Why is Marketing important for business? According to an article in the Houston Chronicle, The Importance of Marketing for the Success of a Business , Marketing is the heart of business success. Marketing is essential to business growth. Marketing vs. Advertising.

52

Boost Your Productivity with These Simple Tips

Your Training Edge

That is the essence of productivity, isn’t it? The same people will tell you that must wake up at 4 am to boost productivity but how many can? If you want to boost your productivity, then you need simple tips that incorporate snuggly into your daily life.

141

Using Content Distribution to Market E-Learning

LearnDash

But like many marketing ideas that seem too easy, it has its downsides. You gain a lot in convenience and audience reach, but you lose control of your product, your visitors, and your information. But if you’re going to all the trouble of creating content to market your course, it’s important to factor in the returns you expect to gain from your investment. The post Using Content Distribution to Market E-Learning appeared first on LearnDash.

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Why Product Managers Should Include Training in Their Launch Plan

Bottom-Line Performance

And then there’s the really bad surprise when you’re a product manager and you find out your company’s sales reps are misrepresenting the product you so carefully developed! So how do you avoid bad surprises when you’re planning your next product launch?

206

3 Questions that Keep Product Managers Up at Night

Knowledge Guru

Product managers are passionate people. They are passionate about the products they create and the problems they solve for their customers. Product managers spend thousands of hours researching, testing and developing their products before its time to commercialize.

186

Free Webinar: How to Price Education Products

Association eLearning

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g., cost-based approaches) and embrace “upside pricing” that looks at the value you deliver to the buyers.

178

Using an LMS to Enhance Marketing and Increase Sales

Web Courseworks

Some learning management systems or eCommerce solutions may only have a rating system, turning this feature on can be a great start to receiving and providing product feedback. Another great feature on AANA’s BoxOffice is “Compare Products.” Marketing to Members

163

Designing a Product Launch Curriculum

Bottom-Line Performance

This is an excerpt from Nancy Harkness’ new white paper, Learning Solutions and Your Product Launch: The Secret to Success. Here is a section on designing product launch curriculums: Designing the curriculum. Product Launch Training White Paper curriculum design product launch

166

Visual Marketing

Adobe Captivate

Video Marketing has been traditionally thought to be conjoined with products, services or informing consumers about upcoming releases in connection to the first 2.

96

Marketing Training to Your Employees: Building Excitement and Buzz

Association eLearning

Launching a new training program is a lot like launching a new product or service at your organization. Your marketing team knows that promotion begins well before a product or service launches. Building buzz gets people talking about the product.

130

Using Sample Lessons in Your Marketing Funnel

LearnDash

Marketing and selling is a bit of an art, but that isn’t a bad thing. Let’ say that your marketing efforts are performing well. I would highly recommend collecting an email address in exchange for access to the sample lessons so that you can add these leads to your marketing funnel, but that is up to you. Chances are you have a paid product or service at some point in your funnel.

133

Elearning Market Trends 2016: Learning tech falls short of market needs

Docebo

Considering only 3% of companies are happy with their current LMS integrations, this represents a clear weakness in the market. The post Elearning Market Trends 2016: Learning tech falls short of market needs appeared first on Docebo.

207

Your Product Launch Training Questions Answered

Bottom-Line Performance

A few weeks ago, several hundred people joined Leanne Batchelder and myself for a webinar on product launch training. Hosted through Training Magazine Network, the session is called Learning Solutions and Your Product Launch: How a Curriculum Drives Success.

143

Educators and Marketers are Both Facing a Huge Problem

mLevel

One thing I have observed is that learning suffers from the same challenge that marketers do each day: how do I get my audience to engage or purchase my product? Many marketing leaders and professionals lost their jobs. That challenge to a marketer is hard.

165

From Three Phases to Four: The Toolkit Approach to Product Launch Training

Bottom-Line Performance

For a long time, product launch training has been conducted with an event-based model. They are planned and run by marketing folks who need reps to effectively position the new product but don’t have a realistic plan to make it happen. Product Launch Training

165

Do we need product evangelists for each product/service?

Docebo

In the last few years markets have become more competitive as product lifecycle is reducing and go to market timing is becoming more and more important. But the real factor that makes marketing more complex is that products and services are becoming more technological and therefore complex and so they require more knowledge to be used. Knowing a product before purchase is related to market education. The marketing education strategy.

149

Education and Marketing – Why the Two Must Team for Success in eLearning

Association eLearning

Even in a small association there is generally someone responsible for marketing and another person in charge of education and professional development. Because it’s not clear whose job it is to market the association’s eLearning education. They actively marketed their eLearning.

173

Think like a product manager

Spark Your Interest

Instructional designers create instructional or training products. Whether we like it or not, product design and product management is our industrial cousin. We have to market this “thing” to ensure our target audience is aware of it and knows how to get it.

130

Product Review: BlueVolt

eLearning 24-7

At one time BlueVolt was just a spark, a system among many other systems in the market. Ability to offer ads for products or ads to specific sections for folks to visit – for each child (sub-portal) - yes – every child can be skinned to look a different way then the parent.

151

How to Market Your Online Course on a Budget

LearnDash

How to build a market for your online course from an audience of 0. However, before you get too far ahead of yourself with marketing your online course, you should have a couple things in place, primarily: 1) A website. You don’t have to have your entire course developed before you start marketing it. However, many people still miss the connection between blogging and marketing. Why your course is different from other solutions on the market.

133

Using Games to Improve Product Knowledge

Knowledge Guru

Product knowledge training is one of the most common types of training in many organizations. Some companies release multiple new products every month, whereas others have so many different products that getting new hires up to speed can turn into a nightmare.

169

5 Creative Ways to Market Your eLearning on a Budget

Association eLearning

Here are 5 creative ways to market your eLearning on a budget: 1. With numbers like that, chances are your members would appreciate a gamified approach to marketing your eLearning too. Tips for using gamification to market your eLearning – Create a contest of sorts; it doesn’t have to be anything elaborate and if you don’t have the budget, actual “prizes” are not even necessary. Social media is your best bud when you have a limited marketing budget.

115

Articulate Implements Subscription Pricing for Their Products

LearnDash

They have made some big changes in their products by introducing the new Articulate 360. First, let me clarify: Storyline still looks to be their flagship product, going under the moniker “Storyline 360” It looks to have been updated with some new features as well.

198

Ten Steps to a Successful Product Launch Training Implementation

Bottom-Line Performance

We often support clients with complex products to bring to market. The training that supports these product launches is always a multi-faceted collection of learning solutions that must meet the needs of several different learner groups.

143

Behind the Inkblot: Connor Clark, Marketing Intern

Inkling

Why would the product be important? Inkling has created a new category of software that connects the deskless workforces of companies like McDonald’s, Starbucks, and Chick-fil-A, via mobile for an upgrade to both labor productivity and the customer experience. I work on the marketing team that is like a family to me: we eat together, laugh together, and brainstorm together to generate demand for our product. When I arrived at Inkling, I didn’t know what to expect.

100

Product Review: Saba Social

eLearning 24-7

Saba Social is a very solid product, that despite a few hiccups and “huh&# moments, achieves what it sets out to do, provide a user friendly social experience. Is it the best social learning or social platform on the market?

130

Why Learning should be a part of your Marketing Strategy

G-Cube

It is integral to the development of the employee base and has been majorly linked to increased productivity, innovation and satisfaction. I would like to make a case for using learning as a marketing tool. It is after all, the primary function of marketing. Why indeed.

206

Instructional Designers and Product Managers – Traversing The Common Trail

Raptivity

I have been working as a Product Manager with Raptivity for the last 5 years. Here are a few things I could recommend to every budding instructional designer that they could learn from a product manager or vice versa. A product cannot be built with one feature.

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