Should Marketing Review eLearning Courses?
MAY 10, 2017
Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out.
Why Product Managers Should Include Training in Their Launch Plan
OCTOBER 25, 2016
And then there’s the really bad surprise when you’re a product manager and you find out your company’s sales reps are misrepresenting the product you so carefully developed! So how do you avoid bad surprises when you’re planning your next product launch?
What To Do When Your Marketing Fails
JULY 8, 2016
You determined a marketing budget, and you came up with some great marketing ideas. Even fancy marketing firms in big cities can sometimes get it wrong. Let’s talk about what to do when your marketing fails. Why did your marketing fail? When email marketing fails.
The Link Between BYOD and Increased Productivity
JUNE 23, 2016
A BYOD policy also makes it easy for employees to access corporate data and online training materials, which can increase productivity. Of all the benefits listed here, increased productivity usually pleases company leaders most. Vice President, Marketing and Communications.
Seven Simple Secrets to Off-the-Shelf Course Success
Off-the-shelf (OTS) courseware is a growing market attracting both customers and venture. The final product shows a direct link between the training and the goals of the. Instructional design approaches, current thinking and modern production values aside, a.
Your Product Launch Training Questions Answered
MARCH 31, 2015
A few weeks ago, several hundred people joined Leanne Batchelder and myself for a webinar on product launch training. Hosted through Training Magazine Network, the session is called Learning Solutions and Your Product Launch: How a Curriculum Drives Success.
Elearning Market Trends 2016: Learning tech falls short of market needs
JUNE 15, 2016
Considering only 3% of companies are happy with their current LMS integrations, this represents a clear weakness in the market. The post Elearning Market Trends 2016: Learning tech falls short of market needs appeared first on Docebo.
eLearning Brothers Launches a First in the Training Market – Customizable Courseware
MAY 16, 2017
Two things differentiate the product from any other offering available today. We are flipping this model on it’s head and are giving the user full control of what the end product looks likes.
Instructional Designers and Product Managers – Traversing The Common Trail
AUGUST 14, 2015
I have been working as a Product Manager with Raptivity for the last 5 years. Here are a few things I could recommend to every budding instructional designer that they could learn from a product manager or vice versa. A product cannot be built with one feature.
Learning Insights Guide 2017: Progress with Purpose
new product, how to use it and how. big trends in the L&D market, and both. be more productively spent researching. drive productivity, growth and innovation. skills from sales and marketing to promote. businesses and markets will change.
Using an LMS to Enhance Marketing and Increase Sales
NOVEMBER 29, 2016
Some learning management systems or eCommerce solutions may only have a rating system, turning this feature on can be a great start to receiving and providing product feedback. Another great feature on AANA’s BoxOffice is “Compare Products.” Marketing to Members
Designing a Product Launch Curriculum
SEPTEMBER 2, 2014
This is an excerpt from Nancy Harkness’ new white paper, Learning Solutions and Your Product Launch: The Secret to Success. Here is a section on designing product launch curriculums: Designing the curriculum. Product Launch Training White Paper curriculum design product launch
From Learning to Marketing, One Leader’s Worthwhile Switch
JANUARY 9, 2017
Successful marketers need to fully understand their customers. For Andrea Grodnitzky, the new chief marketing officer at Richardson Sales Training, her customers are learning leaders at some of the world’s top sales organizations. Tags: marketing.
Free Webinar: How to Price Education Products
FEBRUARY 19, 2014
Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g., cost-based approaches) and embrace “upside pricing” that looks at the value you deliver to the buyers.
4 Ways to Close the Learning-Doing Gap for Front-Line Managers [GUIDE]
help from the leadership training market. solutions in the market remain fragmented, forcing. retention, productivity, and employee engagement. FOUR WAYS TO CLOSE THE. LEARNING-DOING GAP FOR. FRONT-LINE MANAGERS 4FOREWORD We’re in business to help organizations.
Think like a product manager
Spark Your Interest
FEBRUARY 10, 2016
Instructional designers create instructional or training products. Whether we like it or not, product design and product management is our industrial cousin. We have to market this “thing” to ensure our target audience is aware of it and knows how to get it.
Uniting Marketing and Training for a Successful Launch
JUNE 15, 2015
Marketers and training leaders share an important goal: to create a great customer experience. This collaboration is especially important during new product launches. Some companies, however, are reaping the benefits of collaboration between training and marketing teams.
Do we need product evangelists for each product/service?
JULY 1, 2015
In the last few years markets have become more competitive as product lifecycle is reducing and go to market timing is becoming more and more important. But the real factor that makes marketing more complex is that products and services are becoming more technological and therefore complex and so they require more knowledge to be used. Knowing a product before purchase is related to market education. The marketing education strategy.
Why Learning should be a part of your Marketing Strategy
AUGUST 5, 2015
It is integral to the development of the employee base and has been majorly linked to increased productivity, innovation and satisfaction. I would like to make a case for using learning as a marketing tool. It is after all, the primary function of marketing. Why indeed.
Why an LMS is a Great Sales and Marketing Tool
FEBRUARY 29, 2016
After all, increased revenue equals a larger workforce equals higher productivity equals more sales. The fact is that many companies are selling more products than they did in the past and still are not seeing the rising profits they need in order to survive.
FEBRUARY 17, 2017
Video Marketing has been traditionally thought to be conjoined with products, services or informing consumers about upcoming releases in connection to the first 2.
Product Review – Adobe Captivate Prime LMS
AUGUST 27, 2015
It is a LMS, but hey if you want to pitch it equally as a LCMS go for it – since that market is drying up faster than a bunch of grapes sitting in the sun and turning into raisins. As for verticals, I’m not sure they have specific ones to hit, rather they are going all market.
The Best of Both Worlds: Learning Through a Marketer’s Lens
AUGUST 22, 2016
When a leader with deep marketing expertise is asked to take over a learning role, learning — specifically leadership development — becomes exciting. Marketing and learning share many similarities. When I was in the marketing role, we looked at creating a company brand,” she said. “In
Learning Solutions and Your Product Launch: The Secret to Success (White Paper)
AUGUST 19, 2014
Your product might be ready to launch, but what about your sales and support reps? A slick launch meeting is not enough for them to really know your product, and a quick skim of your marketing collateral is not the ideal preparation for talking to customers.
2016 LMS Market Trends, Observations and Predictions
JANUARY 12, 2016
The 2016 LMS market is not what you think. We ask them all about business drivers, trends, market opportunities, use cases, demand, competition and measurable successes. 10 Culture Shift Driving Epic Innovation in the LMS Market. Learn More about the 2016 LMS Market Trends?
Content Marketing 101
APRIL 30, 2013
(Guest post from Adria Saracino, head of outreach at digital marketing agency Distilled.). Over the last few years, content marketing has been hot on the lips of every marketer I know. So what is content marketing, really , and how can you take advantage of it?
5 Tips to Effectively Reinforce Your New Product Knowledge Training
JUNE 22, 2016
Even though you have an outstanding sales force and extraordinary marketing team, without effectively training your sales team, your new product launch may not be successful. But taking time out of the busy schedules of your sales reps to reinforce new product knowledge is challenging.
e-Learning For Marketing Agencies
MARCH 23, 2015
Marketing needs better marketing. I mean, we always hear about the heroic entrepreneurs or inventors that created some new product or service (e.g. Marketing agencies are not much different from any other company or company department in this regard.
What L&D can learn from the Apple marketing strategy
AUGUST 5, 2015
Sell your training like one of the most successful companies in the world sell their products. Here are some practical tips on how to use marketing techniques to get your employees engaged in training. staff, but there’s a lot you can learn from their marketing department.
What Is a Product Launch Curriculum?
AUGUST 26, 2014
This is an excerpt from Nancy Harkness’ new white paper, Learning Solutions and Your Product Launch: The Secret to Success. From a knowledge perspective, their existing product and market knowledge may or may not be applicable to the new product.
Bottom-Line Performance, ExactTarget Marketing Cloud Win Brandon Hall Award for “MobileConnect Guru”
OCTOBER 3, 2014
Bottom-Line Performance and the ExactTarget Marketing Cloud won a coveted Brandon Hall Group bronze award for excellence in the Best Use of Games and Simulations for Learning category. About the ExactTarget Marketing Cloud.
Education and Marketing – Why the Two Must Team for Success in eLearning
SEPTEMBER 16, 2013
Even in a small association there is generally someone responsible for marketing and another person in charge of education and professional development. Because it’s not clear whose job it is to market the association’s eLearning education. They actively marketed their eLearning.
Where Marketing and Training Meet
MARCH 16, 2016
However, we can learn from marketing how campaigns, customer personas and attentiveness to user engagement can impact success. We believe it is an opportunity for instructional designers to espouse the techniques used in the marketing world to create consistency, brevity and brand engagement in the training they produce. Marketing Design vs. Curriculum Design Marketing campaigns do not follow the rules of curriculum design.
LMS Utility For Content Providers: Helping Content Companies Sell Better, Market Better
DECEMBER 28, 2016
Some learning management may also have a rating system, which is a great tool for receiving and providing product feedback. Source and suggested further reading: Using an LMS to Enhance Marketing and Increase Sales.
Articulate Implements Subscription Pricing for Their Products
NOVEMBER 10, 2016
They have made some big changes in their products by introducing the new Articulate 360. First, let me clarify: Storyline still looks to be their flagship product, going under the moniker “Storyline 360” It looks to have been updated with some new features as well.
Product Sales Training in the Sales Enablement World
DECEMBER 13, 2016
What is the place of product sales training in sales enablement? In this super set of Sales Enablement, product sales training is a subset. Though product sales training is a part, it is the vital heart of sales enablement. Product Training Prior to SE.
Development: The Link between IT and Productivity
AUGUST 3, 2016
In the IT business world, time is money — and money wasted due to lost productivity is one of the most common challenges companies face today. This unstructured, self-taught learning approach costs about $5 million per 1,000 employees in lost productivity each year.
Fears of the Course Authoring Tool Market
OCTOBER 17, 2012
Its nearly Halloween and with that comes the shocking and fearful excitement or lack thereof of the scariest things on the plane appearing at the movie theaters, in costumes, television and for us, the course authoring tool market. One vendor adds Avatars, the whole market runs to add avatars.
Product Review: Saba Social
AUGUST 12, 2011
Saba Social is a very solid product, that despite a few hiccups and “huh moments, achieves what it sets out to do, provide a user friendly social experience. Is it the best social learning or social platform on the market?