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Introducing the TechSmith Social Media Team

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You might be a subscriber to our blogs , interact with us on Twitter , and/or check out our Facebook pages every once in a while… but you’re still wondering, who are the people behind all this social media magic, and what’s in it for me? I am the Online Community Specialist at TechSmith. I serve as a TechSmith champion to maintain, grow, and work with a variety of communities who are engaged with TechSmith products and services online. Social Media Intern at TechSmith.

7 Ways Screencasting Makes Work Easier

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I work on the TechSmith website. Answering these questions via email is a bit like trying to describe a specific element of a picture to someone standing on the other side of a curtain. The post 7 Ways Screencasting Makes Work Easier appeared first on Welcome to the TechSmith Blog.

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How to Edit Videos: The Not So Complex World of Video Encoding

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These video standards are arguably some of the most important advancements in digital media communication. Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. When we produce a video using video editing software , we are encoding the media to a particular standard or format. This is because encoding is only half the picture. Before any video can be shared, it must first be produced.

How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

These video standards are arguably some of the most important advancements in digital media communication. Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. When we produce a video using video editing software , we are encoding the media to a particular standard or format. This is because encoding is only half the picture. Before any video can be shared, it must first be produced.

How To Edit Video: Reducing File Size

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Codecs encode or compress streams of data for storage, playback and video editing on a variety of platforms. WMV (Windows Media Video – Microsoft).FLV The short answer is that frame rate indicates how many frames (think: pictures) are shown per second to the viewer. The post How To Edit Video: Reducing File Size appeared first on TechSmith Blogs.

How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

These video standards are arguably some of the most important advancements in digital media communication. Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. When we produce a video using video editing software , we are encoding the media to a particular standard or format. This is because encoding is only half the picture. Before any video can be shared, it must first be produced.

5 Popular Ways to Increase Conversion Rates with Video

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Throughout this post I’ll share some examples of how TechSmith has successfully used videos in several ways to increase conversion rates. Just so we’re clear, at TechSmith, we use Eugene Schwartz’s five levels of awareness. And in our personal lives it gets even worse with the 24-hour news cycle, social media, smart phones, infotainment systems in cars … well, you get the picture.

Tech Tuesday Toolbox | Issue #06

Mike Taylor

How to Easily Go Live on YouTube From a Computer : Social Media Examiner . All created videos are optimized for social media and their recommended sizes. Simpler social media tools for authentic engagement | Buffer . Build your audience and grow your brand on social media.

Issue 52

Flipping Over Teaching and Learning with Technology

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Inverting or “flipping” the classroom is accomplished by using a variety of media-rich technologies like screencasts, lecture capture, podcasts and video to convert lectures from a fleeting moment in the classroom into digital assets that can be played by students on demand. There are several streaming video services that can help you answer this question with varying degrees of accuracy. The post Flipping Over Teaching and Learning with Technology appeared first on TechSmith Blogs.

Teach 77

How To Use Visual Communication and Why It Matters

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You know what I’m talking about: That seemingly eternal stream of emails, meetings, phone calls and desk drop-bys we go through trying to get a particular project or document approved. At TechSmith, we often interview customers to learn how they use visuals in their jobs, and will record the calls rather than just relying on handwritten notes. In a media landscape filled with clutter, readers’ attention is hard to acquire, and even harder to retain.