Many training programs use online course platforms to deliver their content. It makes sense why: learners can study at their own pace, in their own time, and from anywhere in the world.

However, there’s an often overlooked (yet lucrative) sales opportunity when it comes to online training. Often, trainings can apply to a range of corporate clients. Therefore, your courses can be sold to other businesses.

Employers are often looking to invest in training programs that build new capabilities in their teams. They’re keen to add more value to their organization with online training opportunities.

Let’s explore more why it’s a good idea to sell your training courses and how to delight your corporate clients with a nuanced program.

Key benefits of selling trainings to other organizations

Repeat sales

Once you’ve established a strong relationship with key stakeholders, you’ll be seen as the go-to solution. For example, any new employees joining the business are likely to go through your training as part of their onboarding.

Repeat customers help reduce the need to continually market and recruit new students into your program. Why look elsewhere if you are providing an ongoing excellent product and service?

There’s often the opportunity to deliver a refresher training as well, as employers aim to keep skills fresh and relevant. As long as you continue to nurture the key relationships and deliver a high-quality program, expect to enjoy repeat sales.

Increased revenue opportunities

We’ve found that many B2B sales start with one specific request. For example, an HR team might require a specific solution to help them overcome an internal challenge.

After your online training has helped them overcome this problem, word will spread. Other managers may be interested in what else you can offer. Gaining trust within a company can increase your business and add a wide catalog of courses for you to offer.

One key relationship, not many

Your main contact within an organization could be with Human Resources, Learning and Development, or Procurement. Often, they will roll out the training and serve as the first point of contact for any issues a learner may be having.

Having one key contact within an organization helps funnel questions and avoids being overwhelmed by individual learner questions.

It’s critical to nurture the relationship with the key personnel in your client’s organization. They’ll be the person who keeps you informed on your training’s usefulness. A close relationship will

will also help foster new and repeat sales, as well as help you think of new course ideas, too.

Nuances of delivering online trainings for other organizations

Delivering your courses for clients isn’t always a smooth process. Corporate clients often come with their own processes and procedures. Here are a few nuances you should be willing and open to accommodate.

Reporting

Clients will want to understand how their team is progressing. This will ensure they are getting full value from their investment into your online training program.

If you don’t already include a knowledge check, add one to your course to measure the new capabilities their employees have developed. In addition, an analytics tool such as ProPanel can provide key insights into how learners are progressing through the course. 

In addition, make sure your course outcomes are clearly listed and that the outcomes directly solve the client’s training needs. This will make it easier to measure how well your course delivers on the promise. 

Providing demonstrable results will help repeat business and give your key contact the data they need to prove why your solution works.

Tailoring content

Your online course may be part of a wider company initiative. It’s likely that other company resources or programs may be used to  support understanding. They may also wish to tailor some of the content so it is more industry or sector specific.

It’s wise to allow tailoring of your content so your client receives the most relevant training for them. This will help enhance the impact of your course and  also deepen ties between you and your client.

However, consider the additional time and resources it’ll take to customize the content for the client and make that transparent.

Administration and enrollment

To keep your client happy, you’ll want to provide a hassle-free way to enroll learners that doesn’t put a major burden on you or the client.

LearnDash comes with many in-built features that help you deliver online training into other organizations. The clone feature is particularly powerful in saving time in spinning up customized courses for each client.

It’s also worth considering the Organization Toolkit by Training Spark. This has been specifically designed for delivering online training into other organizations. The Toolkit comes with useful tools like company shortcodes, reporting, and enrollment.

Create Successful Training Programs with LearnDash

LearnDash can help you build successful training courses in WordPress without any coding knowledge. Their easy-to-use platform helps trainers spin up courses for clients with ease. Flexible and customizable features let you tailor your course content easily to offer a nuanced approach that’ll help you sell more courses.

Ready to try it out? Give the LearnDash demo a try to see how you can build your next training course.