Measuring the Effectiveness of Gamification
Your Training Edge
JUNE 13, 2013
If you are a member of a Frequent Flyer Program (FFP)… you have been gamified! If you are a cardholder to a grocery rewards program…you have been gamified! For B2B companies Oracle, SAP, Jive, Cisco, Pearson and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy. Although this may be done unintentionally it can lead to negative ramifications from a gamified program. Have you ever been gamified?