Is the Title of Your Course Killing Your Sales?


Choose a boring title and people will pass over your course in favor of something that sounds more exciting. A good course title does more than just tell people what your course is about. The answer is that you need to know exactly which group of people you are planning to target as students for your course. Are they older people who want to start an online business but don’t know where to start? Google displays only 50-60 characters in its search results.

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Benefits of e Learning


If you’re interested in any form of digital learning, you might search the terms: “eLearning,” “e learning,” “e-learning,” etc. According to Google Trends, keeping the term as one word — “eLearning” — is the most searched spelling over the past year. Follow Follow Follow.


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Customer training: your ticket to stronger loyalty, retention, and brand advocacy


Organizations that do not consider all their possible learning opportunities may be missing out on critical opportunities to improve customer relationships, increase sales and generate revenue,” the report states. . People learn and process information in many different ways.

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Online Marketing for Elearning Part III: Advertising


By using advertising dollars to promote your content, you can get it in front of more people more quickly. But what if you don’t have your course completed yet, and are still trying to generate enough traffic for a beta test or pre-launch sales? Here are the top ones you should keep in mind: Google Ads: Formerly AdWords, Google Ads are the simple text-based advertisements you see when you search for things on Google.

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5 AdWords Marketing Tips for Your Online Course


Like running a full-page ad in the yellow pages back in the day, they allow businesses to target customers searching for specific terms. And because advertisers only have to pay for the people who click on their ads, it’s a great way to control your costs for effectiveness. Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price.

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Online Reputation Management: 9 Techniques for the Prosperity of Your Brand

Your Training Edge

This could involve things as simple as reaching out to your customers to encourage them to leave a good review, to widening your content net so that you cover more platforms, and reach more people. The opposite is to be proactive, which means you’re actively searching our negative reviews, areas for improvement, and doing your best to reach out to unhappy clients and customers. People love to see businesses that are approachable and personable.

Top Social Learning LMS Features

Talented Learning

In 2016, most people are accustomed to social media and the conventions associated with profiles, friends, posts, liking and sharing. In reality, this social LMS feature set was all sales sizzle. More importantly, people can leverage all the social behaviors they apply elsewhere to the process of learning. Content tagging (new word for keyword metadata) and search by tag. Find-the-expert functionality with people search and communications via chat or mail.

Why Video Microlearning is Perfect for Combating Short Attention Spans


What learning tools do is make it easy for people to create, edit and collaborate on high-quality, often short videos. Their success is founded on a simplicity of interface that allows learning professionals and people at all levels of a company to enhance and add videos, and rapidly create their own content on any smart device with a camera. Social and collaborative tools are a priority for businesses because they’re the way people prefer to learn.

How to Transform Your Remote Communication With Visuals

TechSmith Camtasia

I turned on the coffee pot, fired up my laptop, and searched for some semblance of normal life. And with people searching “work from home” at a five-year high, there’s no doubt we all need to shift how we’re communicating with others.

Discover Your Organization’s Learning Ecosystems


While many learning opportunities are obvious, others can be subtle—such as informal conversations or impromptu Google searches. For example, sales training is delivered differently than leadership development, and regulatory training is delivered differently than new hire training. How do people approach their own professional development independent of formal learning efforts? Look for all the ways people search for and find information.

Search Engine Optimization (SEO) Can Help Your Online Course

DigitalChalk eLearning

Search Engine Optimization (SEO) refers to designing your website so that it appears in the non-paid, “organic” section of search results when people search key phrases on sites like Google, Yahoo, and Bing. SEO is the process of optimizing your site for phrases that people use when searching so that your website is displayed in the “organic” search results. The title of your webpage is the most important placement of search phrases.

19 Powerful Ways That Small Businesses Can Benefit From Thinkific

Spark Your Interest

Thinkific’s mission is to revolutionize the way people learn. For our clients, we can compile a report that identifies how often people search for the key terms associated with a course topic. For example, you can include worksheets under the video for people to download.

Bob Little – Crystal Balling with Learnnovators


This means that traditional, high-profile business-to-consumer media outlets, such as national newspapers and television, are rarely interested in using your stories and, even if they run these stories, the result is an ego boost for the client; not an increase in sales enquiries. Learnnovators: You have been on a mission to help organizations “tell their stories to the people who need to hear them”. ABOUT BOB LITTLE (Senior Partner, Bob Little Press & PR).

Using WordPress and LifterLMS to Deploy the Course Marketplace Business Model with Adrian Nutiu


If you search Google, you can’t really find courses. Google doesn’t show YouTube when you search for courses, and the higher-end sites like MasterClass work with just the top 0.1% A lot of people look at platforms like YouTube and think, “Oh, now it’s kind of crowded.”

5 Creative Ways to Market Your eLearning on a Budget

Association eLearning

For even more tips on using gamification to increase your sales, check out this article published just last month. Hashtags are a fast, free way to gain additional exposure for your tweets, help people search for specific content on Twitter, and can be used in your marketing promotions to drive traffic to your Twitter profile. People love to see what they’re getting before they open their wallet. Wishes more people cared about: Proper grammar.

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How to Create Relevant Training: An Interview with Bob Pike

TechSmith Camtasia

A lot of people that we talk to and hear from aren’t necessarily trainers, but they end up in that job of doing training. And the number one reason people stop watching a video is that it doesn’t provide the information they were looking for.

SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO


Lindsay shares what she has found to be the two common solutions to getting found on search engines like Google, Yahoo, and Bing. Lindsay recommends the tool AnswerThePublic that allows you to find what people search for based off of keywords to help you better position your content. And the other solution is DIY, where you bridge together courses, tools, and a lot of sweat equity to try to help get your site more visibility in the search engines.

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How Can eTextbooks Help K-12 Publishers, Institutes & Students

Kitaboo on EdTech

The increasing use of the Internet and the easy availability of smartphones have changed the way people search for, access, and consume content. Besides, using the Internet and online payment options, publishers can make their etextbooks available for sale at no additional cost. Besides, external and internal links are added to the content, allowing students to search for additional information either to clarify their doubts or learn more about the subject.