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Online Marketing for Elearning Part III: Advertising

LearnDash

Google Ads are great because they’re based on keywords: you’re only going to be showing ads to people searching for specific search terms. Social Media Advertising: These usually appear as “sponsored content” (or some such term) in social media feeds.

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Social Learning for Associations: What to Expect in a Modern LMS

Talented Learning

Social learning. Yet no one can define “social learning” in a nutshell, because there is no universally accepted meaning. This means many associations are wrestling with fundamental questions at the intersection of social and learning: One social system or two? Social at the member, group or content level?

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How to Sell Video Courses Online

Think Orion

Google Ads will appear whenever people search for keywords related to your online video course topic. Social Media Promote your online video course on different social media platforms. Leverage social platforms like Facebook, Instagram, and Twitter to promote your video course.

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Right Content, Right Place, Right Time: From Omnichannel to Multiexperience Content

Xyleme

According to recent research conducted by Technology & Services Industry Association (TSIA ) , people searching for product help expect to be able to find information on more than a dozen unique digital channels , from Google and YouTube to chat bots and social media platforms. .

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Personal Branding Guide: How to Build Your Brand Strategy

learnWorlds

People will come looking to learn from you and will be more eager to buy what you have to offer. People search for brands and celebrities more than they search for generic products and services. Writing blogs, opinion pieces, branded images for social, or videos (vlogs, stories, and lives).

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The future of SEO: Hacks to help skyrocket your traffic

learnWorlds

Bonus Section: Top tips for social media platforms. Neil argues that the increasing popularity of social media channels like Google, Facebook, Instagram, TikTok, Reddit, and YouTube has opened up a huge potential for selling courses. 50% of all searches are four or more words (long-tail keywords convert better).

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Testimonials ads: Target prospecting students by creating ads that include reviews and testimonials from your current students and alumni related to the programs they searched on your website. Using social channels for retargeting. As we mentioned earlier, social media is where students live.