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8 Dos and Don’ts of Distributing Corporate Videos on Various Online Platforms

fewStones

Optimize Videos for SEO Incorporate commonly searched words into your video’s title and description. This increases the likelihood of your video showing up when people search for things online. Think of it as placing your video in the right place so people can find it easily.

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Online Marketing for Elearning Part III: Advertising

LearnDash

At first, running an online ad campaign sounds pretty straightforward: you simply create an ad and let it run, right? A Google Ad is usually Pay-Per-Click, meaning you set an ad budget and a bid to have your advertisement appear when someone searches for a keyword. However, you shouldn’t walk into advertising blind.

Market 228
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Is the Title of Your Course Killing Your Sales?

LearnDash

Choose a boring title and people will pass over your course in favor of something that sounds more exciting. A good course title does more than just tell people what your course is about. These provide great insight for what people are actually searching for. What makes a good course title?

Sales 148
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Diigo User Communities

Experiencing eLearning

If you’re more interested in the people than the pages and tags, the People Search By Site is a better tool. Obviously the information’s a bit limited because only 12 people have bookmarked my site, but it’s still fun to look at what they saved and how they tagged it.

Diigo 170
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The Top 10 Dos and Don’ts of Digital Publishing

Kitaboo

After putting in hours of manpower and resources, it would be disheartening to find that your content does not show up when people search for related topics through a web browser. To prevent such unfortunate events, don’t disregard SEO (Search Engine Optimization). Ensure your content uses keywords that search engines can read.

Digital 52
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Higher Education SEO Tips Improve Organic Traffic

Think Orion

This is increasingly important as more people use mobile devices to access the internet. This helps your website to come up in search engine results when people search for those keywords. Alt tags describe your images for people who can’t see them. Use keyword-rich titles and descriptions. Use header tags.

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Retargeting based on what people search. Another way educational institutions in the higher education industry run retargeting campaigns is through “Search retargeting”. It basically involves targeting students based on the searches they performed on search engines like Google, Bing, or Yahoo.