Weighing the Options: Different Schools of Thought
AUGUST 24, 2013
Jack Phillips, chairman of ROI Institute Inc., Phillips, who started the ROI Institute in 1993 and has written a number of books on the subject, adds a fifth level, return on investment, to the taxonomy. To measure level 4, or impact, Phillips said learning leaders take the predetermined outcome measure. In the following example, Phillips uses new accounts, with the aim of isolating those connected to training.