Why is eLearning undervalued? Peter Phillips considers.

Unicorn Training

Peter Phillips'(Unicorn Training Chairman) considers why eLearning may still be undervalued as a training resource despite the cultural fascination with online technologies. Listen to Peter Phillips' thoughts on immersive learning here

Start with the End in Mind

CLO Magazine

This approach is advocated by all the leaders in our field including Jack and Patti Phillips, Jim and Wendy Kirkpatrick, Roy Pollak, et al. Jack Phillips introduced the level 5 measure of ROI to address this issue.

Trending Sources

The Inclusive Training Model for Training Retention

Training Industry

ROI experts Jack and Patti Phillips argue that this increased attention is a result of training sponsors who apply pressure on training professionals to focus on measurement and evaluation. This model focuses on the three major training stakeholders, trainer, employee and business leader and their roles during the three phases of training retention: pre-training, training and post-training. In recent years, the topic of training retention has garnered greater attention.

News: International New Media Writing Prize Winner Lands Unicorn Role

Unicorn Training

Peter Phillips, Unicorn CEO, said: “We’ve been long-term supporters of the New Media Writing Prize. "In

Book Publication Day!!

Will at Work Learning

I concluded that what was needed was someone to play a role in bridging the gap between the research side and the practice side. I got feedback from learning-measurement luminaries like Rob Brinkerhoff, Jack Phillips, and Bill Coscarelli. Wow!! I almost can't believe it.

Evaluating Training – Capturing the Benefits Aspect of ROI

Obsidian Learning

The Phillips ROI Methodology took this model a step further, adding the ROI calculation as a fifth level. Pre-/post-test, test performance, demonstration, role play. New post Evaluating Training – Capturing the Benefits Aspect of ROI on Obsidian Learning.

4 Critical Factors for Evaluating a Learning Company

Obsidian Learning

During the kick-off meeting, we reiterate or clarify project objectives, outline roles and responsibilities, and lay out a high-level project plan. Co-authored by Adam Lowry and Carl Phillips (both are project managers at Obsidian Learning).

Product Review: BlueVolt

eLearning 24-7

Under the actions area – edit groups, add or remove groups, edit roles, create users in group, create user, choose another dashboard, e-mail dashboard. At one time BlueVolt was just a spark, a system among many other systems in the market. Those days are gone forever.

Evaluating Training Effectiveness and ROI


In this article, I would like to focus on the fifth level, which was suggested for addition by Jack Phillips. Every year, companies all over the world create hundreds of thousands of e-learning courses and conduct hundreds of thousands of trainings.

CLO Symposium

Jay Cross

It replaces the inward-looking mumbo-jumbo of Kirkpatrick and the Phillips with business measures. Along with my Internet Time Alliance colleagues Jane Hart & Clark Quinn and several hundred chief learning officers, I attended the Fall CLO Symposium this week.


Don Kirkpatrick’s Contribution to Learning & Development

CLO Magazine

Jack Phillips began applying the four levels in the late ’60s and later extended the work by adding ROI as the fifth level. More than that, he is great role model for us all and has continued to influence the profession with passion even in his eighties. I just saw an announcement that Don will retire from the speaking circuit this year. Few people have single-handedly made such an impact on our profession. I have known Don for years and his story is very interesting.

Putting Thought to Work: Evaluation in Practice

CLO Magazine

Then she said the tool automates levels 1 through 5 — including the Phillips ROI model — to help learning leaders report and analyze the data. As a result, they enter the instructional role with a deep understanding of the skills required to perform. Organizations that have reached higher measurement levels use a blended approach for the various frameworks and find ways to customize evaluation.

Axonify Redefines Knowledge and its True Purpose at its First Annual Community Conference


Mosher’s treatment of contextual information that is personalized to the specific roles of the learner and easily accessible defied conventional wisdom and really brought home the importance of not just “teaching stuff” but prioritizing critical (actionable), rather than important knowledge.

New Executive Structure at Unicorn Training

Unicorn Training

Neill McWilliams is to step down as Managing Director after six successful years at Unicorn Training, as the 2011 eLearning Development Company of the Year announces a new Executive structure.Unicorn founder Peter Phillips takes over the day-to-day running of the business in his new role of Chief Executive Officer, while Ken Pringle, Chairman of Whitworths Limited and former CEO of Tetley Group, the world’s largest Tea Company, becomes non-executive Chairman.

Effective Learning – Musings from the UnConference

Learning Cafe

Not all participants at the Session were familiar with the Kirkpatrick Model (4 levels – Reaction; Learning; Application; Impact) of Evaluation, or the 5th level (ROI) discussed by Phillips and the 6th (Sustainability) and 7th (Sharing the Benefits) levels put by Rylatt.

Work Experience: Jenade Webster-Watson

Unicorn Training

Everyone has smiles for miles, as if that wasn’t enough I felt so welcomed to find out the role was specially tailored to suit me. My role was to ensure that all staff in both the Bournemouth and London branch are informed of news they may be unaware of.

Axonify Redefines Knowledge and its True Purpose at its First Annual Community Conference


More than fifty customers and partners attended to network with each other, learn more about new product developments and listen to inspirational stories from leaders, including Chad McIntosh, VP Loss Prevention & Risk Management at Bloomingdale’s, Marcus Presley, Senior Manager, Logistics Compliance & Safety at Walmart, Mia Phillips, National Manager, Dealer Education & Digital Tools at Toyota, Bob Mosher, Chief Learning Evangelist at APPLY Synergies as well as many others.

Unicorn Training Shortlisted for Two Learning Technologies Awards

Unicorn Training

Our submission in this category considers our dual role as training and regulatory experts in the Financial Services space, and leaders in innovative learning design that strives to leverage the latest available technologies in the solutions we deliver to our valued clients.“In

News: eCreator Changing Face Of Rapid Content

Unicorn Training

Peter Phillips, Unicorn Training CEO, said: “There was increasing demand from Unicorn clients to be able to create and publish quality learning content more easily, and for their in-company subject matter experts to be able to edit and update content directly.

NEWS: SkillsServe Named No.1 LMS for Financial Services

Unicorn Training

Peter Phillips, Unicorn CEO, said “We’re delighted to receive this accolade from such a respected independent source.

NEWS: David and Laura New Captains of Content Ship!

Unicorn Training

David is supported in the role by newly-promoted Lead Platform Developers, Ian Dunkerly and Wayne Sibley, with Steve Crabb managing SkillsServe product development. Meanwhile Jason Woodward has stepped up from his role as Senior Help Desk Advisor to take on the title and associated duties of Help Desk Manager. Two of our award-winning instructional design team have taken the helm in helping steer our eLearning strategy forwards through 2014.

News: Learning Now tv Gets On Board With E-Learning 20-20

Unicorn Training

On day one Craig will be joined by gamification guru An Coppens, Chief Game Changer at Gamification Nation, to highlight the role that gamification will play in the future of learning. Peter Phillips, CEO of Unicorn Training, added: “I hope that the event will encourage attendees that it is possible to incorporate gaming and gamification elements in the learning mix at modest costs and with potentially substantial benefits."

BLOG - Reflections from LSCon 2014 - do you agree?

Unicorn Training

the trio of Peter Phillips (CEO), Jackie Kennedy (COO) and award-winning instructional designer, Sam Yates, will be reflecting on the conference over a series of blogs this week. Last week three Unicorns headed to Orlando for eLearning Guild's international Learning Solutions 2014 event.

News: Unicorn CEO Reacts To 2015 Top 50 Global LMSs Report

Unicorn Training

From the hugely successful Gap Fill tool that met the RDR needs of over 80% of the UK financial advisors in 2012, to our competence and role-based content mapping and diagnostic tools, SkillsServe excels at providing personalised learning paths to optimise learning effectiveness.”.

Outstanding Achievement Joy for Unicorn's Henry

Unicorn Training

"The industry's best kept secret" is how judges described Unicorn Training's Henry Phillips as he won the ‘eLearning industry award for outstanding achievement – individual’ at the 2012 eLearning Awards at London Marriott Hotel Grosvenor Square last night (Thursday 8 November).Technical

CLIENT DAY BLOG: 4 Key Questions To Solving The Content Conundrum

Unicorn Training

Chris Tedd, Strategic Head of Content at Unicorn, and Unicorn CEO, Peter Phillips, enlightened us!So What’s the audience - roles? Newsflash - learning is changing. But what are the benefits and pitfalls of creating bespoke learning in this landscape?

Unicorn ready for MMR impact

Unicorn Training

Unicorn Training has welcomed the long-awaited publication of the FSA’s Mortgage Market Review (MMR) proposals, which were unveiled this week (19 December 2011).With

Reflections on Learning Solutions Conference 2014 (Part 2)

Unicorn Training

Fresh back from sunny Orlando, Unicorn CEO Peter Phillips reflects on the key themes of LS Con 14. For LMS platforms the implications include single sign-on data links with other BI systems, the potential to create personal or role based learning pathways, and more meaningful, outcome based reporting.

BLOG: 15-love to Unicorn 'Rock' Jackie

Unicorn Training

My first role was varied, acting as Office Manager, Receptionist, Quality Assurance and Packing/Post Room associate too! Moving on to a more creative role in the business, Head of eLearning Production (and beyond), was a key step and allowed me to immerse myself in the world of eLearning. I've been hooked ever since, and although my role has changed over the years, there is always a place in my heart for interactive eLearning!

BLOG - Has The UK eLearning Sector Got Complacent?

Unicorn Training

Fresh from picking up the Outstanding Learning Organisation Award at the 2013 eLearning Awards, Unicorn CEO, Peter Phillips, asks has the UK eLearning sector got complacent?

LIVE EVENT BLOG: E-Learning 20-20 Day Two

Unicorn Training

and Britpop helped inform the character of Lara Croft - the typification of being British and a strong female role model. Welcome to day two of E-Learning 20-20!

Cammy Beans Learning Visions: Instructional Strategies?

Learning Visions

Mnemonics "King Phillip Came Over From Geneva Spain" Remember that one from high school biology? Heres a few more ideas off the top of my head: Storytelling Case studies Role plays What other strategies or approaches could you suggest?

BLOG: #UTGForum updates

Unicorn Training

The world is changing, the roles of employees are changing within it. MORNING!So So we're back at King's Place for our annual Client Day and this is where you can follow all the updates from the day.Here's what's going on.Be

Unicorn Client Day - LIVE BLOG

Unicorn Training

10.30am And we're off, Unicorn CEO Peter Phillips is kicking us off. Mark Jones is bringing the day to a close. Everyone being encouraged to download the YUDU Unicornucopia App? Check it out here! Also a MASSIVE thank you to everyone who made the effort to come along and get involved.

Are You a Question Writing Criminal?

Unicorn Training

Henry Phillips, Unicorn Technical Director and winner of 2012 eLearning industry award for outstanding achievement – individual, looks at the top 10 crimes of question writing. Although we live in a brave new world of super-fast broadband, 4G, iPads, retina displays, and learning ecosystems, the humble multiple-choice question still has an important role to play in the world of assessment.

EVENT BLOG: Client Day - Refresh, Revitalise, Rejuvenate!

Unicorn Training

Right here we go, CEO Peter Phillips has just kicked us off and is now introducing Mike Hawkyard. __ AMUZO/MIKE HAWKYARD This is why Mike's here - [link]. If break content into natural, relatable chunks helps learner relate it to their day to day role.