The top two reasons why brainstorming sessions fail
OpenSesame
JULY 7, 2020
All of a sudden, the team produces a torrent of creative ideas. Present the problem to be solved as a creative question beginning with the words, “How to…?” That’s what many people think they can do with their team when it comes to being creative. Just read the brainstorming directions – voila! That’s just ridiculous!
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