Why Learning should be a part of your Marketing Strategy

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Proper teaching builds higher trust than propaganda : We inherently trust people who we think do not have an agenda, which serves their own self-interest. Why indeed. Typically Learning has been considered a part of the Human Capital Management (HCM) function of the HR department.

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Your LMS is either live or close to it

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Propaganda techniques (which are used everyday in advertising), work really well. I did 500K in under 9 months with my e-learning program and my LMS was the hub and star! Hello World! It is me, LMS, yes, that is right, LMS and believe it or not, your lucky day is today or yesterday or sometime in the deep past. Regardless, you are there. Breath. You did it! All done. Time to kick off the shoes, sit back, order a beverage and let someone else do the heavy lifting for a change.

If you build it, will they come?

eLearning 24-7

Utilize propaganda techniques. Advertisers use propaganda techniques all the time, actually every day you see any advertising. What I do is use an online e-mail marketing program/site. Why do I like such a program (and btw, if you go with someone else, make sure they have at least these features). Many people believe that once they have implemented their LMS/LCMS that everyone will come running to use the system. Nothing could be farther than the truth.