Authoring Tool Market – What I am seeing

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The magic 8 ball is a fun item to use. Have you ever opened up a fortune cookie and said to yourself, “How did it know that about me?” From an interaction (listed as interactivity) to a feature within the product. Because the industry as a whole is a lemming, I expect more vendors to come on board. I do believe that HTML5 output will continue to grow as an authoring tool feature. How hard is it to offer such a capability within your product?