Lessons from TechSmith Customer Education with Doug Brunner
TechSmith Camtasia
MAY 5, 2021
For Doug, it’s important that TechSmith’s customer education initiatives are rooted in empathy for the customer. How TechSmith designs customer education user experiences. But how does TechSmith discover its customers’ motivations? On average, TechSmith’s tutorial videos are between 2-6 minutes long.
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