Lurking is Not a Static State

ID Reflections

At this point, I also "serendipitous-ly" stumbled upon a couple of conversations recently that touched upon lurking (this is why I love social media). And it looks like the folks at TELUS share a similar experience; while they may not have achieved just yet 100% penetration with their social tools, the ones who are making active use of them are helping everyone else get enough value, perhaps not just producing valuable content, but digesting it as well.

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