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12 Higher Education Marketing Mistakes You Should Avoid in 2022

Think Orion

A decline in the number of Americans who consider higher education to be important from 70% in 2013 to 51% in 2019 ( Gallup Survey ) is also concerning universities & colleges regarding their ROI, promotional budgets, and declining student numbers. Not measuring the ROI of your marketing campaigns.

Market 52
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[from gminks] Social Learning Measurement : eLearning Technology

Tony Karrer

I like what Kevin Jones talked about in Objection #13: How Do You Measure ROI? Rachel Happe suggested some measurements of ROI. Pretty soon, well also see the advent of reputation management, auto-generated ONA maps, and new reports on stuff like sentiment analysis, key influencers, and "hot" topics.