The New TechSmith Blog!

TechSmith Camtasia

Things keep on moving forward here at TechSmith. This section will highlight how customers, like you, are using TechSmith products and solutions. The search is working better than ever (5), and should allow you to find content easily. You can also search posts by product, so if you’re looking for posts just relating to Camtasia or Snagit, use the drop down at the top right in the header. The post The New TechSmith Blog! appeared first on TechSmith Blogs.

The Green Screen Effect – TechSmith Tips

TechSmith Camtasia

TechSmith Tips is a weekly series that will focus on tips in screencasting, video editing, and more. You can find almost any cloth from a local fabric store or a quick google search for a reasonable price. Keep your eyes on the TechSmith blog, YouTube channel (subscribe to make it easy) , Twitter , Facebook , we’ll even be posting it on LinkedIn if that’s your thing. Chime in on any of our social channels and we’ll gladly add popular requests to the topics list.

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How to Optimize Your Screencast Videos for Search

TechSmith Camtasia

Brian runs Backlinko , an SEO training and link building website for search engine marketing professionals. Before you hit the “publish” button, make sure that your video is optimized for search engines. Fortunately, you don’t need to be an SEO guru to squeeze more search engine traffic from your screencast videos. Your first (and most important) step is to find keywords that your target audience uses to search for your video’s topic.

What’s on your Father’s Day Wish List?

TechSmith Camtasia

TechSmith has some pretty amazing fathers roaming the halls and making your favorite apps and software. We asked TechSmith dads to share what was on their Father’s Day wish list. Read on to meet a few TechSmith dads and don’t miss the reminder about our special sale! Chris Bawden, Search Marketing and Advertising Technical Coordinator and Father of One (Soon to be Two!). ” Daniel Foster, Social Media Strategist and Father of Four.

Must-Know Tips for Job Hunters

TechSmith Camtasia

TechSmith hiring managers see a lot of resumes. In the interview below, marketing managers Amy Somerville and Katie Moore share their experiences and what they look for in candidates applying to be the newest addition to the TechSmith team. KM : I manage our Social Media and Evangelism teams, so I’m very interested in applicants’ online personas. Try the following: Shining Above the Rest: How to Stand Out When Searching for a Job. Amy Somerville.

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Snagit for Chrome Update – Screencasting Comes Out of Beta, Gets Facelift

TechSmith Camtasia

Capture Organization – Searching and Sorting. So we’ve made it easier to search and sort through the images in your Snagit library by clicking the “sort by” button. We are actively working on our next feature update, so keep an eye on our Google+ Community and our social channels for more information! The post Snagit for Chrome Update – Screencasting Comes Out of Beta, Gets Facelift appeared first on TechSmith Blogs.

Emerging Technologies for Online Learning 2015 Presenter Profile – Dr. Ulanda Forbess

TechSmith Camtasia

TechSmith is proud to be part of the 8th Annual Emerging Technologies for Online Learning International Symposium 2015 , where educators share ideas and best practices for using the latest technology to transform teaching and learning. When I am browsing the web or searching through apps, I am constantly thinking, “Will this tool create a better process for my students?” I teach a technical writing course, and have changed the curriculum to include writing for social media.

TechSmithies Go Google+

TechSmith Camtasia

By now, many of you may have heard of the new social networking platform on the internet scene. Google+ is a hybrid of the various social tools many people are already using on the web. It's Google's attempt to do social media better than the rest. Watch a video about the Google+ Project: Google has asked businesses to refrain from creating identities on Google+, so you will not find an active TechSmith Corporation presence just yet. TechSmith 38

Tips for Adding Visuals to Your Social Media

TechSmith Camtasia

One of the most popular ways to use video, however, is on social media — especially Facebook. But what does it take to be successful with social media videos? Facebook is the king of all social media platforms. Everyone knows that you go to YouTube to search for a video. YouTube is a search-based platform, meaning people type in what they’re looking for. Search implies intent, like you actually know what you’re looking for (or at least have a general idea).

How to Post Animated GIFs on Social Media Networks

TechSmith Camtasia

Understanding how animated GIFs behave differently on each social media network can take some trial and error for social media marketers. Twitter also recently launched an integrated GIF library , allowing you to search for a topic and insert a GIF right from the compose box! Why GIFs are gobbling up your social feeds (and why you should use them too) https://t.co/lYcWX9yI9e A video posted by TechSmith (@techsmith) on Aug 5, 2016 at 1:14pm PDT.

B2B Video Guide: 8 Must-Dos (and 2 Don’ts) for Success

TechSmith Camtasia

Check out our webinar below: When it comes to software, each is a longtime user of TechSmith Camtasia , an all-in-one screen recording and video editing tool. He has ten years of experience creating videos for blog posts he writes, for use on social media, and more. Perhaps creating one video for social media. At TechSmith, our research found that the number one reason people stop watching a video is that it doesn’t provide the information they were looking for.

10 Helpful Types of Video for Business

TechSmith Camtasia

Social media video. Social media video can be presented in a variety of formats or styles. These types of video are designed to share on a social media platforms such as Facebook, Twitter, or Instagram. One feature all social media videos should have in common, though, is captions (if your video features someone talking). He shares that video marketing can help with search engine optimization.

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7 Ideas to Build a YouTube Audience (And Get More Engagement)

TechSmith Camtasia

After that, release to everyone else via social media. Where you publish – Promote your new videos in the same methods, such as your email newsletter, website, social media, etc. Chris Kardos, Social Media Manager at Convince and Convert, supports the importance of consistency:“[K]eep at it, because consistency helps reach, it increases your chances of gaining someone’s interest.”. TechSmith’s free TechSmith Academy is one option to try.

How to Get Helpful Video Feedback

TechSmith Camtasia

Whether it’s for use on your website, in an email campaign, or for an advertisement on social media, getting video feedback will always make for a better and, ultimately more effective, final product. I sat down with one of TechSmith’s Video Production Specialists, Andy Owen, in search of the answer. With TechSmith Video Review, it’s helpful that the reviewers can have a conversation among themselves.

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Need YouTube Video Ideas? Where You Need to Look for Inspiration

TechSmith Camtasia

YouTube search. YouTube search is one of the best ways to find what people are looking for. When I come up with a content idea, I will do a quick YouTube search and see what comes back. I then look at the search results and decide if it’s a saturated area or there’s room for me to create my unique version. I search YouTube by typing some keywords into the search bar. Where You Need to Look for Inspiration appeared first on TechSmith Blog.

FastTrack for iPad - Learn Camtasia Studio 7 on the Go

TechSmith Camtasia

TechSmith just released an app called FastTrack that lets you take the complete series of Camtasia Studio 7 tutorials anywhere your iPad can go. Some of the cool things you can do: View Camtasia Studio tutorials offline Follow along in Camtasia (use iPad as extra screen) Search across videos Skim video transcripts (Tip: rotate iPad to portrait mode to see transcripts) Give on-the-spot feedback to TechSmith tutorial creators. Should we add community or social features?

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How to Make a YouTube Video: The Definitive Guide

TechSmith Camtasia

You must consider Search Engine Optimization (or SEO) when you start creating your video. There is a lot to learn and figure out, but mainly you want to get your content found by the people who are searching. Two key ways to rank your YouTube videos are: Make content that is good for the users Make content that is good for search engines. Many people spend time on broad terms that have so much competition they’re never going to show up for [in search],” he said. “If

How to Add Video (and YouTube) to Your Content Strategy with Andy Crestodina

TechSmith Camtasia

It leverages channels like search and social and email to reach people. Nobody searches for adverts, nobody shares adverts on social media, or subscribes to get a bunch of adverts sent to them.”. Just look at what the social platforms have all done recently.

Promote Your YouTube Video Like an Expert

TechSmith Camtasia

You can share your videos on social media platforms or via newsletters and other existing email communications. Suddenly YouTube will see your video as more valuable and your video will become more likely to appear in searches. The link to the unlisted video is distributed on social channels. Most of them center around providing indications to Google that your content is valuable so it shows up in specific searches. ? ?. So, you’ve created your video for YouTube.

Join us! Snagit contest on Twitter: #TuesdayswithSnagit

TechSmith Camtasia

TuesdayswithSnagit combines weekly themes, quick thinking, deadlines, and color commentary into a social contest on Twitter. Every Monday at 12 noon ET the theme of the week will be posted from the @Snagit Twitter handle Follow @Snagit with the hashtag #TuesdayswithSnagit for easy searching. Everyone* that submits by the weekly deadline and meets the theme requirements is entered into a drawing to win a TechSmith t-shirt.

4 Essential (and Easy) Video Metrics You Should Be Tracking

TechSmith Camtasia

You don’t want to spend time to create something only to share your video on social media or internally and find out that nobody clicked play and the view count was low. Or maybe your audience isn’t finding the video in search? social media, website, advertisements, etc…) garner more attention and longer Watch Times. The post 4 Essential (and Easy) Video Metrics You Should Be Tracking appeared first on Welcome to the TechSmith Blog.

How to Transform Your Remote Communication With Visuals

TechSmith Camtasia

I turned on the coffee pot, fired up my laptop, and searched for some semblance of normal life. And with people searching “work from home” at a five-year high, there’s no doubt we all need to shift how we’re communicating with others. Here’s an example of a recent webinar we did for TechSmith: 4. For instance, if your social media team creates monthly reports, why not create a video and share the news with the rest of the organization?

How to Add Captions or Subtitles to a Video

TechSmith Camtasia

The rise of video in social media should be no surprise to anyone. So, while we’re all aware of video’s surge, here are some hard numbers: 67 percent of users watched more videos on social networks like Facebook and Snapchat than they did a year ago. Adding video to your social feeds means audiences are 10x more likely to engage and share your posts. Facebook found out that video generated content on social platforms is not the same as commercials on TV. “…it’s

Video Statistics, Habits, and Trends You Need To Know [New Research]

TechSmith Camtasia

TechSmith conducted research to learn more about people’s viewing habits and preferences around instructional and informational videos. How to create videos that are effective and that get watched Why video keeps rising How to find and know your audience How long should you make your videos How to optimize video for search (SEO) Why people stop watching videos (and how you can avoid it) What is the best way to create videos for an international audience? Search.

How to Edit Video (With Step-by-Step Video)

TechSmith Camtasia

Jason Valade, Master Trainer at TechSmith, will give you some of the basic concepts and walk you through how to edit a video. Sign up for the TechSmith Academy (it’s free!) If you want even more content on making your first video, the full five-part course is available for free on the TechSmith Academy. He is a master trainer here at TechSmith, and we’re grateful for him, Jason welcome. And how to change the SEO search optimization settings.

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Why Video is Important: What You Need to Know

TechSmith Camtasia

Social media posts. That a big opportunity for you to create valuable content around what people are searching for. The post Why Video is Important: What You Need to Know appeared first on TechSmith Blog. These days organizations are expected to create all types of content: Emails. Blogs. Videos. Infographics. Presentations. Podcasts. It’s not a matter of one solution being right and the other wrong.

What Online Video Platform is Most Popular for Screencasts?

TechSmith Camtasia

At TechSmith, we’ve helped customers publish over a hundred million videos over the last decade using our desktop products Camtasia , Snagit , and Jing. Note that ‘All Other’ includes more than 50 other choices ranging from social media sites (Facebook), online course providers (Udemy), cloud storage (Google Drive), and other OVPs (Wistia). The above chart summarizes the most common decisions that result in a free platform choice by TechSmith customers.

7 Questions To Ask Before You Hit Record: A Pre-Production Checklist

TechSmith Camtasia

These include: Interview or survey current clients or customers Peruse forums and social media conversations where your audience congregates Read publications that interest your audience Watch other videos and content they consume. Usually, this is done through search engines.

The Ultimate Video Marketing Playbook (2021)

TechSmith Camtasia

Put your video content strategy in three categories: Traffic driving videos (short, concise videos for social media platforms) Content marketing video (longer, more in-depth videos for YouTube & your website. Social media videos. Utilize video search engine optimization (SEO).

E-Learning 101: Straightforward Answers to Fundamental Questions—Part 2

ATD Learning Technologies

In October 2013, an eLearning Guild report showed the most common authoring tools were Adobe Captivate, TechSmith Camtasia, Articulate Storyline, Articulate Studio, and Trivantis Lectora, and those tools are still leaders in this market. An LMS can have a rating system, a recommendation engine, and effective search capabilities to help your learners find the right content. And some LMSs offer social media and collaboration tools.

New E-Learning Rankings: Authoring Tools

eLearning 24-7

Listings can always be found on a new page called “rankings” which will appear in one month – thus eliminating the need to do a search (if applicable). 10: TechSmith Camtasia Studio – I’ve debated numerous times if a product that is more of a screen recorder with added feature sets deserves to be in an authoring tool set. Everyone loves lists. Lists for the best books written in 1899 (right?),

Free L&D webinars for February 2019

Limestone Learning

Wednesday, February 6, 2019, 12PM – 1PM PT : Comparing the elearning Titans: Adobe Captivate vs. Articulate Storyline vs. TechSmith Camtasia Welcome to the eLearning tool slug-fest. If you’d like to follow along with your instructor, install trial versions of Adobe Captivate, Articulate Storyline, and TechSmith Camtasia prior to the webinar. Fully integrate social and emotional learning into training, coaching, and development.

MacGyver of Modern Learning: 8 Ingenious Ways to Re-purpose Online Training Content

TechSmith Camtasia

Searching for additional ways to put your old eLearning content to good use? eLearning Blogger • EduTechpreneur • eLearning Analyst • Speaker • Social Media Addict. The post MacGyver of Modern Learning: 8 Ingenious Ways to Re-purpose Online Training Content appeared first on TechSmith Blog.

Storytelling and Video Solutions at ATD TechKnowledge 2018

Videonitch

We also like how seamlessly videos can be shared within social discussions and included in assessments. Search. The company has nearly 200 videos live on the Videonitch platform and reports that its learners, from 20+ countries, are very happy with the search and browse features as well as the ability to rate and share the videos. Matt Pierce from Do-It-Yourself tool provider TechSmith led an engaging session on how to create great videos on a budget. Storytelling.

8 Surprising Ways to Use Microlearning Activities in Your Online Training Course

TechSmith Camtasia

Social Media Team Building Tips. Post social media tips to help improve the team dynamics and peer-to-peer collaboration. You might consider separate social media groups for each department or online training course to make it even more convenient. As a result, employees can access the group that relates to their duties or gaps instead of searching the page for tips that pertain to them. Are you making the most of your microlearning online training resources?

Top Picks for 2016 – E-Learning

eLearning 24-7

Scope out and search for courses. Social Sharing on Facebook, YouTube and Twitter. Techsmith Camtasia. After a whirlwind week that for many of us has left an indelible mark of uneasiness and concern, we all need a little good cheer. Sure we could ask Santa to make a special emergency delivery. We could inquire why Black Friday or Cyber Monday is always after Thanksgiving. Heck, we could even demand that for this year it starts like today.

15 Great App Preview Videos and a Free Tool for Making Your Own

TechSmith Camtasia

When you search the App Store, those apps with an app preview video get a thumbnail with a play button on the results page. To find more, search the App Store for a category name or common word, then look for play buttons. Some of these developers don’t yet have the video uploaded and approved in iTunes…but they are getting the word out about their new app updates on social channels.