Introducing the TechSmith Social Media Team

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You might be a subscriber to our blogs , interact with us on Twitter , and/or check out our Facebook pages every once in a while… but you’re still wondering, who are the people behind all this social media magic, and what’s in it for me? I am the Online Community Specialist at TechSmith. I serve as a TechSmith champion to maintain, grow, and work with a variety of communities who are engaged with TechSmith products and services online. Stay social!

Why Videos and Images Rule for Social Media with Jessie O’Donnell

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When it comes to using social media to help your customers, it’s often better to show, rather than tell. It’s no secret that videos and images win on social media channels. For businesses, social media is a place to connect with customers.

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Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. Jot down topics and times on a pad and paper while you are live streaming so you can easily find the good parts when you’re done. Similarly, Animoto reports that square videos are shared 22% more on social media. Join him on social media below and start making an impact with your online video.

The Secret to Social Media Video: Captions! Here’s how (and why) to add them

TechSmith Camtasia

Social media streams are crowded, fast-moving, and crazy competitive. As social networks throttle back organic reach, being noticed is getting harder everyday. But then they slow down … pause … there’s something moving in their stream … it’s a video! Social media video has stopping power. Captions are the Key to Social Media Video. Social media videos start out as silent. Social media engagement.

Tips for Adding Visuals to Your Social Media

TechSmith Camtasia

One of the most popular ways to use video, however, is on social media — especially Facebook. But what does it take to be successful with social media videos? Facebook is the king of all social media platforms. For example, here at TechSmith, we have completely changed how we serve up tutorial content. Prior to Facebook video advertising, here at TechSmith we hosted all tutorial content solely on our website and YouTube.

5 Steps to Record the Perfect Live Streaming Video

TechSmith Camtasia

Every day when we open social media at work, we are bombarded with live video from Facebook, live streaming webinars, and streaming on YouTube. More importantly, how can you record streaming video so it’s not all lost in the internet’s void?

Join us LIVE on The Forge - Thursday at 2pm ET

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Add to your calendar ) The streaming video will be posted below, so hit refresh on your browser just before 2pm. We have a sweet lineup for this month: Make cooler iBooks with help from TechSmith tools. Andrea Perry ( @andrea_perry ), information developer, TechSmith. Mike Malinak ( @MichaelMJ ), lead developer, TechSmith. Daniel Foster is the "social media guy" for TechSmith. He enjoys iceboating, ice cream socials, and isosceles triangles.

Tune in LIVE to 48 in 24: Tips, interviews, behind the scenes

TechSmith Camtasia

Starting at 9am ET today you can tune in to the live stream of 48 in 24. We’re locking ourselves into the studio for 24 hours straight, to record 48 interviews that will help you become a better screencaster and visual communicator…and will give you an inside look at the people who make the magic at TechSmith. But you can tune in to the live stream any time to go behind the scenes inside the studio and ask questions! Topic: Innovation at TechSmith.

The Forge - Live Today at 2pm EST

TechSmith Camtasia

Tune in on this blog post today at 2pm EST to see the live stream of The Forge! Here's the run down of the show: Microsoft OneNote and PowerPoint MVP, Kathy Jacobs , will share how she uses Snagit and Camtasia for my social media trainings, for PowerPoint and Onenote work, for OneNote work, and more. We are also giving away two Forge Shirts and some of our prized titanium TechSmith sporks. Tune in on this blog post today at 2pm EST to see the live stream of The Forge!

11 Types of Videos You Can Make Right Now

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See how Virgin Media used video to capture years of personal knowledge from 150 retiring colleagues with the help of TechSmith Snagit. Social Media. Social media video has stopping power. That’s why video can be an awesome addition to your social media content mix. This could include live stream video, ads, how-to tutorials, and a variety of other types of video content to connect with and help your customers.

Today is the Day! Join us LIVE on The Forge at 2pm EST

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Our line-up is: Mel Aclaro, Professional screencaster - Mel develops online training and video-based social media content using web video and screencasting technologies. Dave McCollom -TechSmith EDU Evangelist will share his pick for the Screencast of the Month. If you'd like to sign up, use the coupon code TECHSMITH to save $200 on your registration. Start counting down the minutes! At 2pm EST, we'll go live with The Forge.

How To Overcome the Challenges of Communicating Digitally With Jay Baer

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TechSmith collaborated with Jay Baer to find out more about how the transition from in-person to digital affected industries with a range of expertise. In March, we surveyed people in industries, from leadership and coaching to equality and social change.

The Forge - Cliff Atkinson Live on Thursday, January 20

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You'll also get to see behind the scenes at TechSmith and "Meet a 'Smithie" - Chris Bacheldor, UX Designer, will share what a typical day is for him at TechSmith. Join us here on the blog, January 20th at 2pm EST to watch Cliff live (stream and chat room will be embedded in a blog post) on our January edition of The Forge. Cliff's latest book is The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever (New Riders, 2009).

Join us LIVE on The Forge - Thursday at 2pm ET

TechSmith Camtasia

Refresh this blog post at 2:00pm ET to see the live video stream and chat! Steve works with traditional media companies as well as other types of companies looking to bring video into their content mix. Daniel Foster is the "social media guy" for TechSmith. He enjoys iceboating, ice cream socials, and isosceles triangles. Pull back the curtains and roll out the red carpet.we're

How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

These video standards are arguably some of the most important advancements in digital media communication. Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. When we produce a video using video editing software , we are encoding the media to a particular standard or format. Codecs are the technology and programs used to encode or decode a digital data stream or signal (i.e.

How to Record a Webinar

TechSmith Camtasia

To save your webinar recording, click Share and then choose from popular social media and sharing destinations like YouTube, Dropbox, and Google Drive. How to Record Live Streaming Video. The post How to Record a Webinar appeared first on TechSmith Blog. Have you ever felt you were about to join a great webinar and wished your whole team was with you?

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New version of Camtasia for Mac bends time and space

TechSmith Camtasia

So you're watching a movie and there's a scene where the clouds are racing overhead at an impossible rate.and cars are streaming along the freeway like a solid river of light. Daniel Foster is the "social media guy" for TechSmith. He enjoys iceboating, ice cream socials, and isosceles triangles. Image credit: Tomasz Stasiuk We don't usually give codenames to minor releases but if we did, this one would be called Dr. Who.

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How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

These video standards are arguably some of the most important advancements in digital media communication. Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. When we produce a video using video editing software , we are encoding the media to a particular standard or format. Codecs are the technology and programs used to encode or decode a digital data stream or signal (i.e.

How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

These video standards are arguably some of the most important advancements in digital media communication. Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. When we produce a video using video editing software , we are encoding the media to a particular standard or format. Codecs are the technology and programs used to encode or decode a digital data stream or signal (i.e.

How to Transform Your Remote Communication With Visuals

TechSmith Camtasia

A constant stream of emails often inundates employees and can be overwhelming. Here’s an example of a recent webinar we did for TechSmith: 4. The post How to Transform Your Remote Communication With Visuals appeared first on Welcome to the TechSmith Blog.

The Ultimate Video Marketing Playbook (2021)

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Put your video content strategy in three categories: Traffic driving videos (short, concise videos for social media platforms) Content marketing video (longer, more in-depth videos for YouTube & your website. Social media videos. Andy Crestodina, Orbit Media.

Learning Theory - Enterprise 2.0 - Social Software - eLearning Learning Weekly Hot List

eLearning Learning Posts

We will be publishing this kind of hot list each week and doing monthly and other summaries here using the social filtering mechanisms of Browse My Stuff. The following are the top posts from featured sources based on social signals. SharePoint vs. Social Media - Engaged Learning , June 22, 2009. Streams, not blogs? Using Social Signals to Find Top eLearning Resources - eLearning Technology , June 24, 2009. Social Software (7).

The Best Script Writing Strategy When You’re Just Getting Started With Andy Owen and Justin Simon

TechSmith Camtasia

In this post, TechSmith’s Video Producer, Andy Owen, and Global Content Manager, Justin Simon, give their tips on how to write a video script. You could start with a live stream, and edit it into an evergreen video. Are you a video creator stuck with your script writing process?

The Best Script Writing Strategy When You’re Just Getting Started With Andy Owen and Justin Simon

TechSmith Camtasia

In this post, TechSmith’s Video Producer, Andy Owen, and Global Content Manager, Justin Simon, give their tips on how to write a video script. You could start with a live stream, and edit it into an evergreen video. Are you a video creator stuck with your script writing process?

What Online Video Platform is Most Popular for Screencasts?

TechSmith Camtasia

At TechSmith, we’ve helped customers publish over a hundred million videos over the last decade using our desktop products Camtasia , Snagit , and Jing. Note that ‘All Other’ includes more than 50 other choices ranging from social media sites (Facebook), online course providers (Udemy), cloud storage (Google Drive), and other OVPs (Wistia). The above chart summarizes the most common decisions that result in a free platform choice by TechSmith customers.

Tech Tuesday Toolbox | Issue #06

Mike Taylor

How to Easily Go Live on YouTube From a Computer : Social Media Examiner . All created videos are optimized for social media and their recommended sizes. Simpler social media tools for authentic engagement | Buffer . TechSmith Capture (Jing) | TechSmith .

Issue 52

Content Marketing 101

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Content marketing respects the intelligence of consumers by providing them with information and media they actually want to consume. When the telecommunications company, Shoretel, was looking to rebrand , it went all out with a content campaign, including a steady stream of news articles, a diverse keyword focus, and infographics. An increase in engagement, measured by blog comments and social shares. The post Content Marketing 101 appeared first on TechSmith Blogs.

5 Popular Ways to Increase Conversion Rates with Video

TechSmith Camtasia

Throughout this post I’ll share some examples of how TechSmith has successfully used videos in several ways to increase conversion rates. Just so we’re clear, at TechSmith, we use Eugene Schwartz’s five levels of awareness. And in our personal lives it gets even worse with the 24-hour news cycle, social media, smart phones, infotainment systems in cars … well, you get the picture.

Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. Jot down topics and times on a pad and paper while you are live streaming so you can easily find the good parts when you’re done. Similarly, Animoto reports that square videos are shared 22% more on social media. Join him on social media below and start making an impact with your online video.