Social, Social Networks, Streaming and TechSmith

Introducing the TechSmith Social Media Team

TechSmith Camtasia

MARCH 9, 2013

You might be a subscriber to our blogs , interact with us on Twitter , and/or check out our Facebook pages every once in a while… but you’re still wondering, who are the people behind all this social media magic, and what’s in it for me? I am the Online Community Specialist at TechSmith. Well, you’re in for a treat. Who are we?

Social Media

Social Media TechSmith Media Social

Why Videos and Images Rule for Social Media with Jessie O’Donnell

TechSmith Camtasia

APRIL 7, 2021

When it comes to using social media to help your customers, it’s often better to show, rather than tell. It’s no secret that videos and images win on social media channels. If you’re using social media to engage with customers, images and videos are a fantastic way to communicate. Then you can modify it to accomplish the goal.”.

Social Media

Social Media Images Media Social

Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

SEPTEMBER 12, 2017

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. If it’s on Facebook, do Facebook things. Facebook viewers tend to watch videos more passively; so edited videos need to be shorter (20 seconds to a minute long).

Social Media

Social Media Social Networks Media Market

The Secret to Social Media Video: Captions! Here’s how (and why) to add them

TechSmith Camtasia

AUGUST 24, 2018

Social media streams are crowded, fast-moving, and crazy competitive. As social networks throttle back organic reach, being noticed is getting harder everyday. But then they slow down … pause … there’s something moving in their stream … it’s a video! Social media video has stopping power. Enter captions.

Social Media

Social Media Social Networks Media Social

Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

SEPTEMBER 12, 2017

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. If it’s on Facebook, do Facebook things. Facebook viewers tend to watch videos more passively; so edited videos need to be shorter (20 seconds to a minute long).

Social Media

Social Media Social Networks Media Market

The Green Screen Effect – TechSmith Tips

TechSmith Camtasia

MAY 21, 2015

TechSmith Tips is a weekly series that will focus on tips in screencasting, video editing, and more. The green screen effect is a post-production technique for compositing (layering) two images or video streams together based on color hues ( chroma range). You may have heard of these terms before and they all refer to the same idea.

TechSmith

TechSmith Tips Effectiveness Camera

How To Overcome the Challenges of Communicating Digitally With Jay Baer

TechSmith Camtasia

NOVEMBER 18, 2020

TechSmith collaborated with Jay Baer to find out more about how the transition from in-person to digital affected industries with a range of expertise. In March, we surveyed people in industries, from leadership and coaching to equality and social change. YouTube, webinars, and live streams are the perfect platforms for speakers.

Communication

Communication Authoring Tools Digital TechSmith

Tune in LIVE to 48 in 24: Tips, interviews, behind the scenes

TechSmith Camtasia

FEBRUARY 27, 2014

Starting at 9am ET today you can tune in to the live stream of 48 in 24. We’re locking ourselves into the studio for 24 hours straight, to record 48 interviews that will help you become a better screencaster and visual communicator…and will give you an inside look at the people who make the magic at TechSmith. TechSmithie.

SnagIt

SnagIt TechSmith Authoring Tools Screencast

11 Types of Videos You Can Make Right Now

TechSmith Camtasia

APRIL 2, 2019

In fact, Facebook Live videos can really boost your content marketing efforts. See how Virgin Media used video to capture years of personal knowledge from 150 retiring colleagues with the help of TechSmith Snagit. Social Media. Social media video has stopping power. Meet the Staff. What’s Next? Try the free Snagit trial.

Video

Video SnagIt TechSmith Screencast

Guest Post: You can teach an old teacher new tricks

TechSmith Camtasia

AUGUST 27, 2012

They talked TechSmith into giving all of the attendees of the conference a copy of Camtasia to get us started on the right track. Many of my students found their home internet connection was too slow to stream the movies, but they could install an MP4 file on their machine and watch it easily.

Teach

Teach Screencast Vodcaster Social Networks

How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

OCTOBER 3, 2017

Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. 264 video – there a number of others – they are usually the best choice because they are preferred by video hosting sites like YouTube and Vimeo along with social media channels like Facebook and Twitter.

Video

Video Standards Format Streaming

How to Easily Create Powerful Customer Education

Spark Your Interest

JANUARY 26, 2021

That is needed for a Charity educating people on health or social issues. Creating an extra revenue stream. Examples of academies include software products and services such as Canva, Techsmith, and Miro. And they are very different from Facebook or LinkedIn. And they may even pay for these programs themselves.

Custom

Custom Education Authoring Tools Miro

ISTE 2013 Presenter Profiles: Steve Kelly

TechSmith Camtasia

MAY 8, 2013

The TechSmith Academic Solutions team will be heading down to San Antonio this year for the Annual Conference and Exposition, and we’re eager to hang out with all of our presenter pals at our booth. Social networking has allowed us to break down many of the barriers in education so we can share our best practices.

Screencast

Screencast Social Networks TechSmith Classroom

How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

OCTOBER 3, 2017

Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. 264 video – there a number of others – they are usually the best choice because they are preferred by video hosting sites like YouTube and Vimeo along with social media channels like Facebook and Twitter.

Video

Video Standards Format Streaming

How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

OCTOBER 3, 2017

Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. 264 video – there a number of others – they are usually the best choice because they are preferred by video hosting sites like YouTube and Vimeo along with social media channels like Facebook and Twitter.

Video

Video Standards Format Streaming

5 Steps to Record the Perfect Live Streaming Video

TechSmith Camtasia

SEPTEMBER 1, 2021

Every day when we open social media at work, we are bombarded with live video from Facebook, live streaming webinars, and streaming on YouTube. More importantly, how can you record streaming video so it’s not all lost in the internet’s void? I use TechSmith Snagit , which is great to easily make screen recordings.

Streaming

Streaming SnagIt Video TechSmith

Delivering streaming video to mobile devices

TechSmith Camtasia

JULY 15, 2011

Leave a comment on this post or find us on Twitter , Facebook , or our new Q&A forum. Daniel Foster is the "social media guy" for TechSmith. He enjoys iceboating, ice cream socials, and isosceles triangles. Tweet him up @fosteronomo.

Flash to HTML5 Conversion

Flash to HTML5 Conversion Streaming Mobile Video

What Online Video Platform is Most Popular for Screencasts?

TechSmith Camtasia

MAY 22, 2018

At TechSmith, we’ve helped customers publish over a hundred million videos over the last decade using our desktop products Camtasia , Snagit , and Jing. Note that ‘All Other’ includes more than 50 other choices ranging from social media sites (Facebook), online course providers (Udemy), cloud storage (Google Drive), and other OVPs (Wistia).

Screencast

Screencast Platform Video Jing

Tips for Adding Visuals to Your Social Media

TechSmith Camtasia

JUNE 25, 2018

One of the most popular ways to use video, however, is on social media — especially Facebook. But what does it take to be successful with social media videos? What logistical items should you keep in mind when posting a video on your company’s Facebook page? Background: Why use video on Facebook? Don’t believe me?

Social Media

Social Media Media Social Networks Social

Content Marketing 101

TechSmith Camtasia

APRIL 30, 2013

When the telecommunications company, Shoretel, was looking to rebrand , it went all out with a content campaign, including a steady stream of news articles, a diverse keyword focus, and infographics. An increase in engagement, measured by blog comments and social shares. The post Content Marketing 101 appeared first on TechSmith Blogs.

Market

Market Content Calendar Site

The Ultimate Video Marketing Playbook (2021)

TechSmith Camtasia

FEBRUARY 8, 2021

Put your video content strategy in three categories: Traffic driving videos (short, concise videos for social media platforms) Content marketing video (longer, more in-depth videos for YouTube & your website. Social media videos. Create a weekly live stream. Website videos (“about us” and testimonial videos).

Market

Market Video Authoring Tools Camera

5 Popular Ways to Increase Conversion Rates with Video

TechSmith Camtasia

MAY 27, 2019

Throughout this post I’ll share some examples of how TechSmith has successfully used videos in several ways to increase conversion rates. Just so we’re clear, at TechSmith, we use Eugene Schwartz’s five levels of awareness. What types of videos work best at which stages of the marketing funnel? Each day 128.8 Need more convincing?

Conversation

Conversation Video TechSmith Tutorial

Video Statistics, Habits, and Trends You Need To Know [New Research]

TechSmith Camtasia

JANUARY 6, 2020

TechSmith conducted research to learn more about people’s viewing habits and preferences around instructional and informational videos. The TechSmith Video Viewer research provides unique insights into when, why, and how people engage with informational and instructional video content. No time to read the whole guide?

Statistics

Statistics Research Video Trends

eLearning Learning

Introducing the TechSmith Social Media Team

Why Videos and Images Rule for Social Media with Jessie O’Donnell

Trending Sources

Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

The Secret to Social Media Video: Captions! Here’s how (and why) to add them

Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

The Green Screen Effect – TechSmith Tips

How To Overcome the Challenges of Communicating Digitally With Jay Baer

Tune in LIVE to 48 in 24: Tips, interviews, behind the scenes

11 Types of Videos You Can Make Right Now

Guest Post: You can teach an old teacher new tricks

How to Edit Videos: The Not So Complex World of Video Encoding

How to Easily Create Powerful Customer Education

ISTE 2013 Presenter Profiles: Steve Kelly

How to Edit Videos: The Not So Complex World of Video Encoding

How to Edit Videos: The Not So Complex World of Video Encoding

5 Steps to Record the Perfect Live Streaming Video

Delivering streaming video to mobile devices

What Online Video Platform is Most Popular for Screencasts?

Tips for Adding Visuals to Your Social Media

Content Marketing 101

The Ultimate Video Marketing Playbook (2021)

5 Popular Ways to Increase Conversion Rates with Video

Video Statistics, Habits, and Trends You Need To Know [New Research]

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