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Introducing the TechSmith Social Media Team

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You might be a subscriber to our blogs , interact with us on Twitter , and/or check out our Facebook pages every once in a while… but you’re still wondering, who are the people behind all this social media magic, and what’s in it for me? I am the Online Community Specialist at TechSmith. I serve as a TechSmith champion to maintain, grow, and work with a variety of communities who are engaged with TechSmith products and services online. Stay social!

The Green Screen Effect – TechSmith Tips

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TechSmith Tips is a weekly series that will focus on tips in screencasting, video editing, and more. The green screen effect is a post-production technique for compositing (layering) two images or video streams together based on color hues ( chroma range). Keep your eyes on the TechSmith blog, YouTube channel (subscribe to make it easy) , Twitter , Facebook , we’ll even be posting it on LinkedIn if that’s your thing.

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Delivering streaming video to mobile devices

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Leave a comment on this post or find us on Twitter , Facebook , or our new Q&A forum. Daniel Foster is the "social media guy" for TechSmith. He enjoys iceboating, ice cream socials, and isosceles triangles. Photo credit: AdamKR. As you may know, the world of online video is going through some upheaval right now with at least two competing views of how embedded video should be delivered. And mobile video is at the center of the fracas.

Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

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However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. If it’s on Facebook, do Facebook things. Facebook viewers tend to watch videos more passively; so edited videos need to be shorter (20 seconds to a minute long). There is not always a one-size-fits all video and Facebook is a great way to reach many because there are so many more choices. Start with Facebook Live.

The Secret to Social Media Video: Captions! Here’s how (and why) to add them

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Social media streams are crowded, fast-moving, and crazy competitive. As social networks throttle back organic reach, being noticed is getting harder everyday. But then they slow down … pause … there’s something moving in their stream … it’s a video! Social media video has stopping power. Remember 10 years ago when marketers suddenly realized that they needed to use images in their Facebook posts? Captions are the Key to Social Media Video.

Tips for Adding Visuals to Your Social Media

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One of the most popular ways to use video, however, is on social media — especially Facebook. But what does it take to be successful with social media videos? What logistical items should you keep in mind when posting a video on your company’s Facebook page? Background: Why use video on Facebook? Facebook is the king of all social media platforms. In 2016, Facebook announced a company-wide push to become “video first”. Facebook.

11 Types of Videos You Can Make Right Now

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In fact, Facebook Live videos can really boost your content marketing efforts. See how Virgin Media used video to capture years of personal knowledge from 150 retiring colleagues with the help of TechSmith Snagit. Social Media. Social media video has stopping power. That’s why video can be an awesome addition to your social media content mix. Or, TechSmith Camtasia is great if you’d like to create a more in-depth video with effects, captions, or transitions.

Guest Post: You can teach an old teacher new tricks

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A partial list included formative assessment, differentiation, relevance, common core, social networking, Moodle , vodcasting, relationships, Dale’s Cone of influence , cloud storage, screencast, Camtasia , Google Docs, wiki, blog, QR codes, publishable products, smart phones, interactive whiteboards, mastery learning, innovation, … The list started to get obnoxiously long and I had no idea how to accomplish all of it within our current bell and calendar schedule.

Teach 86

How to Edit Videos: The Not So Complex World of Video Encoding

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Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. example.mp4 OR example.mov ) While MP4 and MOV are not the only formats used to house H.264 video – there a number of others – they are usually the best choice because they are preferred by video hosting sites like YouTube and Vimeo along with social media channels like Facebook and Twitter. Before any video can be shared, it must first be produced.

ISTE 2013 Presenter Profiles: Steve Kelly

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The TechSmith Academic Solutions team will be heading down to San Antonio this year for the Annual Conference and Exposition, and we’re eager to hang out with all of our presenter pals at our booth. In the weeks leading up to the event, we’ll be sharing presenter profiles, like the one below, to help you get better acquainted with the people who will be presenting at the TechSmith booth. I would also like to recognize all of my friends at the flipped learning network.

How to Edit Videos: The Not So Complex World of Video Encoding

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Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. example.mp4 OR example.mov ) While MP4 and MOV are not the only formats used to house H.264 video – there a number of others – they are usually the best choice because they are preferred by video hosting sites like YouTube and Vimeo along with social media channels like Facebook and Twitter. Before any video can be shared, it must first be produced.

How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. example.mp4 OR example.mov ) While MP4 and MOV are not the only formats used to house H.264 video – there a number of others – they are usually the best choice because they are preferred by video hosting sites like YouTube and Vimeo along with social media channels like Facebook and Twitter. Before any video can be shared, it must first be produced.

What Online Video Platform is Most Popular for Screencasts?

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At TechSmith, we’ve helped customers publish over a hundred million videos over the last decade using our desktop products Camtasia , Snagit , and Jing. Note that ‘All Other’ includes more than 50 other choices ranging from social media sites (Facebook), online course providers (Udemy), cloud storage (Google Drive), and other OVPs (Wistia). The above chart summarizes the most common decisions that result in a free platform choice by TechSmith customers.

Video Statistics, Habits, and Trends You Need To Know [New Research]

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TechSmith conducted research to learn more about people’s viewing habits and preferences around instructional and informational videos. The TechSmith Video Viewer research provides unique insights into when, why, and how people engage with informational and instructional video content. The Cisco Video Networking Index forecasts that video traffic will grow fourfold from 2017 to 2022. Video has revolutionized the delivery of information and training content.

Content Marketing 101

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And since the company offers a content distributed network that just so happens to speed up sites, this is also a great way to offer a relevant solution while capturing user data and marketing directly to fill a specific need. When the telecommunications company, Shoretel, was looking to rebrand , it went all out with a content campaign, including a steady stream of news articles, a diverse keyword focus, and infographics.

5 Popular Ways to Increase Conversion Rates with Video

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Throughout this post I’ll share some examples of how TechSmith has successfully used videos in several ways to increase conversion rates. Just so we’re clear, at TechSmith, we use Eugene Schwartz’s five levels of awareness. And in our personal lives it gets even worse with the 24-hour news cycle, social media, smart phones, infotainment systems in cars … well, you get the picture.

Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

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However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. If it’s on Facebook, do Facebook things. Facebook viewers tend to watch videos more passively; so edited videos need to be shorter (20 seconds to a minute long). Start with Facebook Live. Start with a Facebook live event. 20% of all videos viewed on Facebook are LIVE videos. Facebook: [link].