Taxonomy Tips for Video Strategy
KZO Innovations
JUNE 26, 2015
In a word: taxonomy. By creating a game plan for video content tagging and metadata, enterprises can track and understand the complete end-viewer experience. Here are some key taxonomy tips: Make taxonomy the foundation. Assign a patriarch to your taxonomy. Taxonomy requires strong project management and accountability. Everything needs to be viewed through the taxonomy lens in order to measure the success of all video on the same playing field.
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