The title of this blog post is borrowed from Deloitte’s summary of the priorities of C-suite executives (which in turn is borrowed from the Daniels).

Why the Green Dot chose this phrase to represent their findings is clear:

“When asked to choose their focus areas among the 10 core business priorities broadly categorized across growth, purpose, people, process, and technology, more than 60 percent of the executives surveyed chose seven or more priorities, and 25 percent chose all 10.”

This is no surprise to me. Over my years in the Learning & Development sector, I’ve seen a similar approach to capability frameworks. Which among the 17 (or more) are the priorities? The answer is almost always all of them.

However, when everything’s a priority, nothing is.

As a business we need to recognise the difference between prioritisation and importance. Yes it’s important – that’s why it’s in the framework and why we’ll support it.

The next question is which ones will drive the greatest improvement, for us, right now? They’re the few we’ll double down on.