Jon Youshaei’s Guide to Endless Social Media Content Ideas

Online success in the creator industry relies on creators’ abilities to produce consistent and innovative social media content ideas that hook and reel in their audience members.

Generating new social media content ideas on a regular basis keeps your audience captivated and engaged, and most importantly wanting more.

If you have a job in social media or are looking to break into the content creation space, you’ll want to learn how to scale your social media business from the very best, which is Jon Youshaei.

Jon has extensive knowledge – which we’ll share with you later – on how to come up with endless social media content ideas and grow your audience from ground zero. His valuable tips come from almost a decade working inside Instagram and YouTube as the Head of Creator Product Marketing, which is how Jon was able to scale his business and gain over 700 thousand followers, 430 million views, and land over 40 sponsorships shortly after branching out on his own.

This blog and webinar will give you Jon’s insider edge, uncovering methods on how you can build your own social media empire through unlocking the key to limitless social media content ideas and storytelling approaches.

Are you ready to unleash your creativity and tap into your potential in the digital space? Let’s get started!

Continue reading to find out more:

The key to social media success
The Beyonce Research Remix: Three R’s of relevance
Enhancing the remix model
How to get started on your creator journey
Key takeaways

The key to social media success

Making sure your content is relevant, discoverable, consistent, and valuable will determine your success as a content creator.

People are always looking to their favourite creators for the latest trends or for updates on current information or ways of doing things. But sometimes coming up with social media content ideas is easier said than done… so how do creators stay one step ahead of their competitors and capitalize on new content ideas? This is what we’ll soon do a deep dive into, with some expert tips from Jon Youshaei on how to become a modern scroll stopping storyteller included.

But first and foremost, if you are just dipping your toes into the content creation industry, it’s essential to learn how to find your niche and know who your target audience is before you can learn how to consistently come up with compelling social media content ideas.

Finding your niche

Your niche is the heart of your business, and it’s the special thing that makes you stand out. Finding your niche will help you determine what your brand stands for and help you prove that you’re the best at what you do.

One of the most important aspects of a niche is that it helps differentiate your business from your competitors, making your brand more memorable. Ultimately, this will increase your number of followers, expand viewership, promote customer loyalty, and boost your revenue. A niche is how you are remembered by others, especially if you are starting a business from the ground up in an oversaturated market.

When starting a business in the online world, it’s essential to focus your energy into the specific area that you are an expert in. Having a niche allows you to narrow in on your talents, instead of expending your energy by trying to tackle all aspects of your chosen category. Be wary of spreading yourself too thin – focus on your niche and save valuable time to invest in other parts of your business.

Here are four tips on how to find your niche:

Identify your unique strengths
Research your competitors
Find your target audience
Narrow down your skills and specialties

To successfully find your niche, focus on your core strengths and what it is that you do best. This, along with competitive research, audience analysis, and talking to your customers to find out what they want, will help you stand out and be able to create targeted, searchable content.

Knowing your audience

The next essential step to creating compelling content is knowing who your audience is and what they want from your brand. If you can find your niche, you can narrow down the audience for your products and services and make your marketing efforts even more targeted.

This will help you build a community around your brand, allowing you to gain a better idea of what type of content your audience wants. Don’t be afraid to ask your audience what they want to see from you – this will help you gain a better idea of the kind of content you should be producing and how you can narrow down your niche even more.

When you truly know your target audience and the feeling is mutual, you’ll be able to establish a connection with your followers that’ll make the sometimes daunting process of content creation seem less like a shot in the dark and more like a strategically orchestrated plan. This will allow you to implement personalized messages based on your audience’s behaviour and tailor your content to match your audience’s preferences.

As Jon says, your audience is your focus group – think of them like your fan base where you build your community. Understanding your target audience will create a sense of individualized attention for followers, creating a memorable brand experience that will enchant new audience members.

How to generate new social media content ideas

Presence is everything on social media platforms. Creating engaging content will help convert your audience into paying customers, lead to lucrative sponsorships, and open the door to opportunities you’ve only imagined in your wildest dreams.

To establish a captivating presence on social media, you have to bring something unique to the table that’ll draw people into your brand – that is establishing your niche. Your niche will draw in specific groups of people who will be intrigued by your potential offerings.

The tricky part is keeping those initial visitors hooked with your content – which is why it’s imperative to have a carefully crafted plan for implementing social media content ideas in your back pocket.

Before we dive into Jon’s specific approach to creating social media content ideas, let’s hone in on some of the key concepts we will be discussing later on.

Here are some tips that will help you consistently generate new social media content ideas:

Narrow in on what kind of community you want to build
Challenge yourself to post as frequently as you can – this will build more demand
Start with more short-form content then transition to long-term content
Look for inspiration where your audience is
Pull ideas from your audience simply by asking them through polls
Conduct extensive research and deep-dive into your audience’s interests
If an initial post is gaining a lot of traction, then continue to explore it further
Keep new viewers up-to-date with your brand’s values and mission
Show your audience more of yourself to foster a personal connection
Repurpose content from other social media channels

We’ll explore in-depth how to leverage some of these ideas by using proven techniques taken from Jon Youshaei’s Inside Accelerator course.

Related: How To Monetize Your Expertise

The Beyonce Research Remix: Three R’s of relevance

Jon Youshaei developed what may very well be the key to never running out of content creation ideas ever again: the Beyonce Research Remix. Through this method, Jon delves into a comprehensive explanation of the three R’s of relevance, which include react, re-explain, and repackage.

The Beyonce Research Remix is a clever approach to creating endless social media content ideas with little effort on your part. This method is based in simplicity, providing insights on how to effectively use audience feedback and engagement for content generation.

This technique is called the Beyonce Research Remix because of one underrated fact: Beyonce is a brilliant marketer who we can learn and leverage ideas from. Jon explains that there are a ton of facts most people don’t know about Beyonce – things that many people can apply to their own businesses and content creation goals.

It all started with Beyonce’s iconic music video to her hit song Single Ladies, where the content in the video actually comes from a pastime choreographer named Bob Fosse who created the dance moves in 1969. Frame for frame, Beyonce’s music video is almost the exact same as the one in 1969, from the minimalist backdrop to the similar outfits. Turns out, this copy-and-paste event was not an isolated experience.

Beyonce has a history of, well, revisiting history. People started noticing, and Bey was the first to call herself out, in her own words saying to her choreographer how she finds and takes these works from different artists and basically steals ’em.

Jon states how the critics who dismiss Beyonce completely missed the point because while they say she’s about copy and paste, Jon thinks she’s more about copy with taste. She’s actually a bookworm who’s obsessive about doing research on YouTube and Instagram, and has a keen eye for detail.

We can all learn a valuable lesson from the queen herself: do your research and keep a memory bank. Copying with taste means you blend from many sources, not just one. It means you elevate the past. You don’t just imitate it, you share the credit and you don’t hog it – which is exactly what Beyonce has done.

This leads us to the Beyonce Research Remix three step process that identifies how creating new content doesn’t need to involve a serious headache, self-questioning, and a bad case of writer’s block.

The Beyonce Research Remix shows creators ways in which they can take one good content idea from the past and turn it into 100 different posts. This way you won’t drain all of your creative juices by trying to come up with 100 unique content ideas. The Beyonce Research Remix teaches you to think smarter, not work harder.

Let’s dive in!

Method one: React

The first step in Jon’s Beyonce Research Remix is react, which involves learning how to fill up your memory bank with endless ideas for content creation and how to strategically market your brand to gain exposure.

How to fill your memory bank

The react method should be an essential component of your social media content creation strategy as it’s a valuable way to gain exposure and feedback. If you’re struggling to figure out what topics you should talk about and create content around, it’s time to pull from your audience. Let’s discuss the react method and its application in researching and responding to popular content.

Take Reddit, for example. It’s the ultimate place for feedback and unanswered questions. It’s where you can discover what your audience wants in relation to what you are already knowledgeable about. It opens the door to how you can actually give your audience answers to the topic in question.

The process is simple – compile a list of Reddit pages based on your top voted topics. This is as simple as going to Reddit, typing your topic into the search bar and looking at all the subreddits. Put this list into a spreadsheet to help you go more in depth on which areas in your niche you can cover. Check back in every so often to see which topics are the most active.

The best part is that you can do this on multiple platforms such as Quora, Instagram, LinkedIn, Twitter, and different community pages. This is something that is immediately vetted by your audience.

Jon shares a quote that goes along the lines of: “What ends up on Reddit on Monday, ends up on Buzzfeed on Tuesday, ends up on social media on Wednesday and ends up on Facebook the next month.”

It’s true – Reddit is where things first go viral on the internet. And if you’re looking there, you’re looking ahead of a lot of other people who only get the third or fourth wave. So next time you are lost staring at a blank screen, you now know where to look for answers that are bubbling up in your niche area.

How to gain brand exposure

Another key component of the react method is that you have to meet your target audience where they already are. They shouldn’t be the ones doing the work to try and find your page – the amount of effort on your followers’ part could end up deterring them all together.

In his webinar Jon explains how a very creative ad from the city of Los Angeles, a government entity, were looking for a graphic designer and they created a quirky post made in Microsoft paint saying that the city of Los Angeles is now hiring graphics designers. This post went viral in a subreddit, and Jon thought of how he could react to this using the Beyonce method.

So basically, he applied the copy with taste model, while giving credit. Jon recreated this post from the city of Los Angeles by bringing in his own experience and insights to the idea, and elevated it to relate to his specific audience. This post was raw and real – and one of Jon’s best performing posts at the time. Sometimes having overly polished posts makes people feel like you’re selling to them so they skip over it, but making it relatable can actually cause people to stop scrolling.

Reacting to existing content that is trending will lead to increased engagement and audience connection. This sends out a personalized message that says: “Hey, we like what you like, wanna connect?”

Being up-front and honest with your audience will show your genuineness, which is why this method emphasizes the importance of giving credit where it’s due. You will also show your brand’s authenticity by providing unique perspectives on viral content.

Reacting promotes meaningful interactions in the digital space. People appreciate seeing positive interactions between brands and real people, as it shows that businesses are able to prioritize customer support. In fact, an average of 54 percent of people between the ages of 18 to 54 view brands more favorably if they provide quick customer service replies on social media. Going back-and-forth with customers on social media also boosts your brand’s overall reach and social media presence.

Engagement on social media builds unique relationships which brands can use to learn about their target audience. This allows brands to improve their audience’s experience, supporting customers where needed.

Reacting on social media creates an authentic voice, humanizing your brand. This encourages people to respond and say good things about you. Organic search has plummeted in recent years, however brands that react thoughtfully and have an active social media presence receive more natural reach online. Reacting to boost engagement should be a vital part of your social media strategy.

Method two: Re-explain

The next method Jon introduces involves re-explaining your content in order to cater to diverse reading levels and preferences. One size does not fit all, which is why your audience will appreciate your brand’s efforts to explain concepts in simple terms for those who are at various levels. This method will help give you ideas on how to repurpose your content and make it more generalizable for a wider audience reach.

Re-explaining your content essentially breaks down more complex matters into more simplistic, digestible terms. Creating understandable content allows your brand to produce more content posts with the same idea – you are just repurposing content into bite-sized chunks. Everyone has a different preference for how they consume information, and re-explaining your content helps your brand become more approachable.

Jon shares that the average reading level of adults living in the United States is at an eighth grade level, and that 50% prefer reading at an eighth grade reading level – even if they are educated beyond this. The reality is that people don’t want to consume complex ideas during their leisure time. Thinking about how you can explain something that you research is another way of remixing in addition to reacting and copying with taste.

A tool that you will definitely want to bookmark for this method is the Hemingway App. This tool provides clarity on how to effectively break down complex written topics into simple terms for your audience by taking out any unnecessary jargon. This app highlights dense and lengthy chunks of knowledge and shows similar alternatives. Also, it corrects for any grammar errors and writing mishaps.

Your audience most likely won’t want to spend a ton of time trying to understand a concept – they’ll want to have it laid out for them in plain and simple terms. This will boost attention, understanding, and audience engagement with your brand.

One of the most important components of the re-explaining method are the three C’s: clarity, confidence, and conciseness. Let’s explore how when re-explaining content, the three C’s can enhance audience comprehension.

The three C’s

The three C’s are essential principles for effective communication. Your audience will appreciate you explaining things in a direct manner. This will also help boost audience retention.

Clarity – State your purpose and lay out your content in plain and simple words that are easy for anyone to understand and comprehend.
Confidence – There is a time and a place for more complex words. Choose the language you use wisely, and know that you can’t prove anything to anyone if they get lost in your jargon.
Conciseness – Don’t use too many words. Be aware of too many sentences and double descriptions. Be direct and move on!

To implement re-explaining and the three C’s into content creation, keep in mind how you would process the information you are creating if you had no prior knowledge on the subject. Would it be incomprehensible? Or too simplistic? Try to aim for somewhere in the middle of the spectrum so that you are able to repurpose content by explaining it in multiple different ways. Just make sure that all of the content you create falls in line with being clear, confident and concise.

Method three: Repackage

The final method to Jon’s approach is repackaging. So far, the three C’s can help you re-explain as a way of remixing in addition to reacting to what you researched. The third R involves distributing this content you have created in many different ways across various social media channels.

Jon used to emphasize quality over quantity – however, now he is all about quantity. Some food for thought: this is because quantity is what leads to quality because you don’t really have a good sense of what quality is for your audience until you post more. Any light bulbs going off inside your head yet?

Essentially, this method is telling you to get out there and post something – could be anything! And then as you watch which posts perform well, you can reevaluate other ways in which you can repackage this content. Say a written post explodes in popularity… this is now your opportunity to use this written content to create a video. When you know that there’s interest, you can invest more time and work into the creating process. Say the video does well. Next, you could repackage the content into a longer form YouTube video. For longer written form, you can write a blog post about it. Top performing posts will help you gain maximum reach and engagement through repackaging this content.

Take time to analyze what type of content resonates with your audience. If you find that your followers are interacting with your short form content, that’s a good indicator that you could perhaps test the boundaries and experiment with longer forms of content creation. Looking at your performance data is how you will find out which posts you should spend time repackaging.

Another captivating way to repackage your content involves using headline templates with compelling titles to attract audience attention and drive clicks. People love headlines about the best and the worst. For example, someone would be immediately intrigued with a headline that says “The World’s Worst Advice About Social Media.” Think of creative ways that you can come up with eye-catching headlines, whether for an article or for a video, to help with repackaging your content.

Repacking content is a way of reworking the system to your advantage, taking some pressure off your shoulders to constantly come up with new ideas. You are simply expanding on your existing, high-quality content and presenting it in a different form through new channels.

Repacking your content also paves the path for exploring digital products that you can monetize from. You can easily repackage your content into digital products such as an ebook, podcast, or even an online course.

The benefits of repacking your content include giving it a new lifespan and staying relevant with your target audience. If you are ever unsure of how to repackage your content, simply poll your audience and ask them what they would like to see!

Enhancing the remix model

Researching, remixing, and repackaging is something that a lot of great creators and great artists – like Beyonce – do to keep their creativity levels high, ensuring they are never depleted. Blending from different sources and taking them a step further will ensure that you never run out of ideas for how to create compelling social media content.

Now that we’ve gone over the remix model, it’s time to integrate additional tools into the mix that will help boost your social media content creations and the execution of these ideas.

Leveraging additional tools and techniques

Google Trends – This is a great place to start conducting research and looking for inspiration. Take what you find and then elevate it with your expertise.
TubeBuddy – Helps you predict what content is going to perform well before it is even released to the public. This allows you to grow your channel through optimizing your content.
Hemingway app – This ensures your content will swiftly engage your audience in the most efficient and effective manner.

These processes will work with any niche and industry. Everyone has the ability to remix and repackage content across different mediums if you follow the right strategies to get you there.

Just remember the importance of putting your own spin on the content you recreate. Your expertise will allow you to personalize your content in a way that is unique and interesting to your audience. All of the world-renowned creators and artists elevate remixed content in one way or another – proving that if this technique works for them, it’ll work for you too.

How to get started on your creator journey

Jon’s Beyonce Research Remix teaches us that not enough of us are looking for inspiration across different industries. Not enough of us are looking backward at things that worked in the past.

Beyonce herself said that she’s not getting access to some crazy database that she’s paying hundreds of millions of dollars for… she’s simply looking up inspiration and filling her memory bank in the same way that you can.

There is a quote from Mark Twain that sums up this approach: “All ideas are second hand, consciously and unconsciously drawn from a million outside sources.”

So, either you’re in denial that you’re getting most of your inspiration unconsciously, or you can be deliberate and follow in Beyonce’s footsteps of consciously seeking it out. Fill up your memory bank by actively seeking out inspiration from others, and then remix and repackage what you have researched. Remember, copy with taste!

The remix method of react, re-explain, and repackage is that simple – to never experience that creative block and run out of social media content ideas again, all you have to do is start elevating other ideas to match your own tastes.

Key takeaways

Now that you have a new perspective on how to come up with an infinite amount of social media content ideas, it’s time for you to apply the steps of react, re-explain, and repackage to your own online business strategy.

What we covered with Jon’s Youshaei’s Beyonce Research Remix model is just scratching the surface of what he actually covers in his Insider Accelerator course, where he provides a personalized 90 day experience that teaches you the most important parts of building a creator business.

Enroll in his Starter Package or Full Package to reap the benefits of never having to struggle to come up with social media content creation ideas again. You’ll receive hands-on coaching, private live sessions, Q&A’s, and personal revisions that involve detailed notes. Diversify your income by learning all the tools you need to leverage your social media platforms and scale your business to the next level.

Happy content creating!