The world is being re-engineered as a digitally forward community. Rapid technological innovations have produced several ground-breaking implements that enable businesses today to create a positive impact on the community.
More specifically, the K12 education industry has mastered the utility of digital technologies in disseminating learning in more efficient and effective ways. However, education and publishing businesses must also focus on steering their finances in the right direction in parallel when working with novel technologies.
Much like Bloomberg uses AI to identify patterns and prevent fraud in its financial operations, and The New York Times leverages AI to provide personalization, other publishing businesses must also follow suit and leverage their Big Data towards financial enlightenment.
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Influence of Data on the Publishing Industry
Big Data provides valuable information about what your readers prefer to read, their behavior on your business’s digital channels, their patterns of engagement, and so much more.
As a K12 publisher, it is important to cater to the reading preferences of your target audience – without Big Data and analytics, achieving this is hard. While superficial analytics can reveal information like page views and clicks, the true financial potential of your content will be unlocked by deeper, data-driven insight for publishing through analyzing Big Data:
- You can understand your readers’ time on the page, an insight that indicates their interests and engagement.
- The scroll depth on a page indicates how far a reader reads published content, helping you understand where the disengagement occurs.
- You understand a reader’s preferences by analyzing historical selections and patterns and polishing recommendations to suit their taste. This helps maintain member retention to create stable revenue streams.
Big Data vests several more advantages to the publishing industry that can be easily achieved through in-depth analytics.
How Can Publishers Leverage Big Data: The Question of Finances
KITABOO Digital Publishing: Making an Impact
Digital publishing has emerged as an agile, resilient form of delivering content to the world. It is sustainable and is associated with lesser long-term costs as compared to print-based publication.
K12 Publishers require access to robust digital publishing platforms that enable content creation, enrichment, management, security, distribution, and analytics on the same dashboard. KITABOO is a digital publishing platform architectured for performance, especially for the K12 education industry. Interactive digital publishing empowers publishers with handy features like customer onboarding, license management, usage analysis, book management, and more.
KITABOO is integration-ready, with a variety of connectors available in the package. You can request for an SDK to have it embedded inside your systems. The interface is fluid and easy to use, enabling faster deployments and flatter learning curves. KITABOO can power your publishing operations with AI and data-driven insights. Visit the website to learn more.
Discover How An Ebook Conversion, Publishing & Distribution Platform Can Help You
Kitaboo is a cloud-based content platform to create-publish & securely distribute interactive mobile-ready ebooks.
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