Creating Dynamic and Personalized Web Experiences with AEM

As more and more consumers come onto the internet, they spend more time online. As of 2022, it was determined that internet users spent almost 147 minutes on average on social apps. This number is expected to grow in the coming years. 

The number of social media users is also going up. As of 2027, social media users are expected to rise to 6 billion from just 4.26 billion in 2021. 

However, social media is not the only interface through which consumers are engaged. They are also engaged in messaging apps, email, and eCommerce apps, among others, to discover and shop for new products. 

Hence, digital content marketing is emerging as a top avenue for businesses to engage and drive conversions. But how do businesses cost-effectively build a cohesive, seamless, high-quality consumer experience? 

This is where access to a top-quality content digital asset management system such as Adobe Experience Manager (AEM) helps businesses optimize content performance and marketing efforts. 

In this blog, we deconstruct how access to AEM services can help businesses curate dynamic, highly personalized web experiences for their customers.

Table of Contents

• What is the Adobe Experience Manager (AEM)?
• Four Ways to Elevate User Journeys with AEM
         1. Build a Highly Personalized Experience
         2. Engage Via Multiple Channels
         3. Build a Dynamic 24/7 Consumer Experience
         4. Leverage Multiple Content Formats 
• Conclusion

What is the Adobe Experience Manager (AEM)?

Innovative software company Adobe’s digital asset management platform AEM is designed to make the work of content marketers in any business more effective. 

AEM is one of the most dynamic digital marketing tools enabling content marketers to curate high-quality web experiences for consumers, enhance the measurability of campaigns, and take data-driven content marketing decisions. 

It is essentially an Enterprise Content Management System (CMS) that brings all stakeholders and all digital activities onto a single, unified platform. Digital marketers can slash time spent on various tasks because AEM harnesses the benefits of automation, AI, and ML. 

This is an ideal tool that businesses can add to their tech architecture stack, especially when they want to scale content marketing operations and aim to take consumer web experiences to the next level. 

Also Read: AEM Solutions: The Key to Efficient, Effective Government Operations and Citizen Engagement

Four Ways to Elevate User Journeys with AEM  

Here’s a snapshot of how consumers and businesses benefit from Adobe’s content management solution AEM.

1. Build a Highly Personalized Experience 

Today, the experience of content discovery and consumption can be highly overwhelming. Many of the content consumers engage with is simply not relevant to them. 

Businesses that invest in personalizing content are the ones that will have a competitive edge in this scenario. Platforms such as AEM power hyper-personalization of content through Artificial Intelligence (AI), Machine Learning (ML), and automation technologies. 

Brands can curate and distribute content that is not only relevant. But they can distribute it exactly when the user seeks it, thus creating an intuitive, high-quality online experience. 

2. Engage Via Multiple Channels 

Today, consumers engage on several channels at any given time. These include social media platforms, email, messaging apps, blogs, SMS, chatbots, and websites/ apps. Some consumers may only be on one or two channels. 

By adopting an omnichannel marketing strategy, companies can increase conversion rates. You are essentially taking content to them instead of expecting them to come to your website or app.

However, managing so many channels can be a cumbersome experience. Using AEM makes it simple for digital marketers to upload and distribute content across all channels through a single, unified interface.  

3. Build a Dynamic 24/7 Consumer Experience 

Today, consumers are shopping online anytime. They might log in at midnight, while some consumers log in as early as 5 am when they wake up! When they get online, they want to see something fresh and new. 

By using AEM, digital marketers can plan, create, and schedule their campaigns and content in advance. They can automate a large number of processes, ensuring that the look and feel of content are fresh and new every time a consumer is lodging.

AEM users can also run multiple projects simultaneously, enabling companies to scale fast and customize content for multiple audiences. 

4. Leverage Multiple Content Formats 

Consumer preferences have shifted over the last few years. In 2020, for instance, global digital video viewership across devices was pegged at three billion internet users. This figure is expected to rise to 3.5 billion by the end of 2023.

It is also predicted that ebook consumption will go up, with market share set to rise to $32.1 billion by 2032 from just $19.95 billion in 2022. 

Companies that produce a spectrum of consumable digital assets can reach wider audiences. These can range from audio representations, videos, and slide shows, to content collections, eBooks, white papers, infographics, and blogs. 

A platform like AEM powers easy creation, content rendering, publishing, and distribution of various content formats.

Also Read: AEM For E-Commerce: The Future Of Online Retail

Conclusion

Today, almost every business has a digital footprint. They may start with a social media presence, including an email strategy, and then bring messaging apps into the strategy. As businesses engage via more channels, content formats, and a growing customer base, it gets more and more challenging to streamline, measure and optimize operations. 

This is where leveraging an AEM can help companies ramp up digital operations, build high-quality engagement, and drive sales. AEM platforms offer access to advanced data analysis that paves the way for data-driven decisions. 

Digital marketers can customize dashboards to get a realistic picture of consumer behaviors and aspirations. Such access and support free up the bandwidth of digital marketing teams. This can focus their energies on elevating the quality of building campaigns to increase ROI (return on investment).  

Teaming up with a seasoned Adobe Solution Partner is the best way for businesses to transition from using legacy content management systems to an automated, state-of-the-art AEM platform. 

If your business is looking to turbocharge content operations, Hurix Digital can be an implementation partner to help marketing teams shift to the AEM platform. 

Get in touch with us to start a conversation.