The Silent Speaker: How Typesetting Influences Your Brand Voice

In today’s marketplace, almost every company we know of has a website or other digital presence—a transition that has just occurred in the last few years. Nevertheless, in this saturated and fiercely competitive market, curating a brand voice that stands out is no longer a simple feat. While there are many factors to define a brand voice, like upscaling PR and crafting a strategic vision, one game-changer that is often less talked about but delivers impressive results is the typesetting services. Yes, there is more to typesetting services than merely selecting typefaces for your business logo. It’s an effective and potent tool for conveying the tone, values, and personality of your brand. This blog outlines everything you need to know about the role of typesetting in building a powerful brand voice.

Table of Content:

• What is Typesetting?
• Top 6 Ways Typesetting Services Influence Your Brand Voice
  1. Choosing the Right Font Conveys the Essence of Your Brand Voice
  2. Ensuring Text Size is Visually Appealing for Easy Navigation
  3. Curating an Organized Page Layout that Makes Your Website Stand Out
  4. Asserting Proper Uniformity for Increased Consumer Attention
  5. Establishes Proper Color Contrast
  6. Makes Your Digital Content More Accessible
• Takeaway

What is Typesetting?

The process of generating text using distinct types — the characters, symbols, and letters in digital systems — is known as typesetting. It’s an essential aspect of the design world that calls for knowledge of typefaces, matching font sizes, and line spacing. Good typography and typesetting are imperceptible, allowing readers to resonate with the font. Although typesetting in publishing is mainly concerned with print, it can also have a significant impact on digital media. In the past, a specialized typesetter would often handle this manually. However, typesetting software has evolved into a game-changing tool that makes it simple for designers and artists to choose and modify fonts, spacing, and formatting seamlessly. At a compound annual growth rate (CAGR) of 7.5%, the extent of the global typesetting software market is projected to increase from USD 1.02 billion in 2017 to USD 2.06 billion by 2030. The market for typesetting services software has expanded because of the growing need for digital material. You Can Also Read: What is Typesetting and Why is it Important?

Top 6 Ways Typesetting Services Influences Your Brand Voice

Typesetting embodies the visual identity of the brand. As a result, it immediately influences consumer perception of a brand. From social media posts to advertisements, employing the best typesetting processes to define a brand voice goes a long way in the following ways.

1. Choosing the Right Font Conveys the Essence of Your Brand Voice

Fonts communicate the persona and essence of your brand; they are more than just an aesthetic choice. Making sure the font choice is suitable and perfect for your customers is the main goal of typesetting services. Try using fonts that complement the tone and objective of your website.  Examine the logos of well-known worldwide corporations such as Google, Visa, Volkswagen, and Coca-Cola to see how important typefaces are in branding; none of these logos use graphics.

2. Ensuring Text Size is Visually Appealing for Easy Navigation

Crucial components of typesetting are readability and legibility, guaranteeing that your design or choice of fonts does not compromise the ease of consuming the content on your website. Your text will be readable if it is typeset effectively. Selecting the appropriate font size and line spacing is necessary for this. When a website is well-typeset, users easily navigate through the text. For example, using larger text sizes for headers and titles renders the content skimmable.

3. Curating an Organized Page Layout that Makes Your Website Stand Out

A website’s layout greatly influences how user-friendly, aesthetically pleasing, and simple to navigate it is. When utilized effectively, a smart layout provides coherence between your landing pages, boosts user engagement, and aids users in comprehending the brand content on your website. Adobe typesetting is popularly used for designing attractive layouts. It ensures your layout is both machine-readable and database-indexable. Typesetting Adobe equips you with different types of topography tools that allow you to alter page orientation, line spacing, and paragraph positioning for a clutter-free page layout that visually appeals to the customers.

4. Asserting Proper Uniformity for Increased Consumer Attention

A powerful brand voice is consistent, uniform, and resonates with its customers.  Typesetting services ensure consistency in text throughout your brand website. This is done by maintaining consistency in the style of fonts, color, accent, and layout. In the case of companies dealing with science and technology, latex typesetting is used to ensure uniformity in the content, inclusive of equations, symbols, and scientific data.

5. Establishes Proper Color Contrast

Color is an effective tool in typesetting indesign that directly impacts user experience by creating a mood or conveying a brand message. Designers sometimes underestimate the power of textual content in comparison to their designs. As a result, when formatting text, they could utilize colors that are overly vivid or subdued, which makes the text more difficult to distinguish and comprehend. However, the underlying idea of typesetting in publishing makes sure that text color satisfies desktop or mobile WCAG AA standards and has a suitable balance of color contrasts, brightness, and whitespace. For ease of reading, the text will be dark or black on a webpage with a lighter or white backdrop.

6. Makes Your Digital Content More Accessible

Typesetting services publish information and user interface components in a way that can be perceived by users easily. This is done by choosing and using fonts, maintaining adequate contrasts, and line spacing that is widely accessible. You can use multilingual typesetting for globalizing or localizing your brand. It aims at translating and presenting your brand voice in a manner that resonates with a specific culture or language, thus efficiently reaching out to your target audience. Also Read: How Typesetting is Different From Typography

Takeaway

It is common to overlook or forget about typography altogether when developing a brand identity. As a result of the text being used so frequently in advertisements across several platforms, its uniformity is of vital significance to build a powerful brand voice. Typesetting services are an approach that can drastically improve your website’s accessibility and usability. It’s not only about how your website looks or is designed. By being mindful of the intricacies of typesetting, you can design a website that is visually appealing and provides users with an amazing experience, increasing the value of your brand. If you are looking for top-notch typesetting services to build your brand voice, get in touch with Hurix Digital. Whether it’s simpler pagination levels or intricate design tasks, our typesetters have vast experience working on traditional typesetting. We’ll work with you to create the ideal page layout so that your readers have the best possible experience.