5 Ways Accessible Design Makes Your eCommerce Website a Shopaholic’s Dream
When it comes to eCommerce businesses, discovering your unique selling point and the winning formula to attract avid shoppers to your website is paramount to success.
While various elements focus on your business messaging and nature, others rely on appeal and marketing strategies. However, one key aspect that significantly impacts anyone landing on your page is the online shopping accessibility and inclusivity embedded in your web design.
In this post, we will take you through how accessible design in eCommerce is reshaping the landscape in 2024. Let’s dive in!
Table of Contents:
- What is Accessible Design in eCommerce?
- Four Key Benefits of Accessible Design
- 5 Ways Accessible Design Turns Your eCommerce Site into a Shopaholic’s Dream
- Conclusion
What is Accessible Design in eCommerce?
The visual and functional elements make up an online platform’s design; it ultimately delivers a seamless and engaging experience while users shop and search for what they need from your website.
Accessible design is about incorporating features and enhancing simplicity to accommodate a wide range of user needs. It aims to create an online environment that is not only visually and functionally appealing but also user-friendly for individuals with varying abilities.
By prioritizing accessible design, your eCommerce platform becomes a more welcoming and inclusive space, fostering a positive and enjoyable experience for all users as they navigate and interact with your website.
Four Key Benefits of Accessible Design
Below are the key benefits of accessible design in eCommerce:
1. Brand Imaging
The spirit of inclusivity that accessible design embodies helps communicate the right image and message of your brand; it communicates that you, as a business, embrace facilitating an excellent experience for every individual.
2. Market Reach
By adopting accessible design in eCommerce according to web accessibility standards, your user base expands tremendously and can cater to a larger market.
3. Legal Compliance
Adopting accessible design elements is now the norm for performing business as per ADA compliance for online stores across the globe. This compliance law ensures businesses offer equal opportunity to all people and is required in multiple countries. This also checks off a crucial legal mandate before expanding.
4. Higher Checkout Rates
Adopting an accessible design in eCommerce business results in an enhanced user experience; users are more likely to go through with your products in their cart.
All these essential yet crucial benefits directly and positively impact growth in business value and net sales.
Also Read: Accessibility for Masses – Know How Hurix Digital Comes in
5 Ways Accessible Design Turns Your eCommerce Site into a Shopaholic’s Dream
Below are the top 5 ways accessible design turns your eCommerce site into a shopaholic’s dream:
1. Responsive and Smooth Navigation
Accessible design ensures that every user, no matter how diverse, can easily navigate your website. These elements of accessible design inadvertently improve the aesthetic appeal of the webpage and improve the overall eCommerce user interface design.
Along with an easy-to-navigate structure, accessible design principles focus on building more intuitive interfaces. Through various technologies and algorithms, imbuing the webpage with an accessible design makes it easier to find products, explore categories, and complete transactions.
2. Inclusive Imaging and Description
One of the many features of accessible design in eCommerce includes alternative text (alt text) and accessible product descriptions.
Alt text for product images allows users with visual or cognitive impairments to experience product images and descriptions and make an equally informed purchase decision.
Visually impaired users whose impairments are similar to blindness, color blindness, or low vision have the option of using devices such as screen readers or text-to-speech software.
Alt text and production descriptions attached to images allow users to grasp the product features. Cognitive impairments such as ADHD, ASD, or learning and interpretation differences may be able to retain and capture explicit details better than images. These details are conveyed through the accessible design and can be done creatively to include a larger audience.
3. Tech Harmony
One of the most fundamental features of adopting accessible design in eCommerce is ensuring the webpage’s compatibility with assistive technologies. Cutting-edge tools are software, including screen readers, voice recognition software, braille displays, and speech synthesis.
With the help of this enchanting feature, individuals with disabilities can independently access and interact with your website.
With a digital atmosphere that fosters a rich online shopping experience for every shopaholic, the comfort and inclusivity your business exhibits will be a critical element that brings any online user back for the same seamless experience.
4. Adaptable Across Devices
Users have diverse preferences concerning the devices they use; some find laptops and desktops to be more accessible, and others find mobile accessibility for shopping easier.
Whether for assistive technologies or downright accessibility, a webpage must be adapted across multiple device forms, delivering the same premium quality user experience.
When the accessible design of eCommerce webpages is adapted according to these user preferences, a user can approach the business with equal levels of engagement, irrespective of what device they use. This becomes a prime advantage for business growth and shopaholics who enjoy a premium shopping experience.
5. Seamless Checkout Experience
Effective use of accessible design in eCommerce checkout pages is one of the final stages of ensuring an excellent shopping experience.
With the help of clear notifications, labels, and logical information flow delivered in an engaging and accessible form, users must go through with purchases while staying happy about their brand choices.
In this era filled with digital finance transactions, ensuring multiple payment options and ease of access to avail offers and discounts is a sure shot element to deliver a seamless checkout process.
As a business, it is crucial to understand that website payment structures could either leave a customer satisfied or exasperated; embracing accessible design in eCommerce transactions will no doubt lighten up the connection between a happy user experience and a product’s sale.
Also Read: The Future of Assistive Technologies: Enhancing Accessibility in the Digital Age
Conclusion
To embrace human diversity and improve the overall inclusivity of a business towards its potential customers, it is imperative to adopt an accessible design in eCommerce businesses.
Starting with market reach and sales boosts, boosting eCommerce website usability through accessible design also helps businesses elevate their brand image.
As the world moves towards a future where every digital and physical interaction is essential, it is beautiful to see technologies evolve around equal opportunity. In that spirit, it is vital to use the features and elements of accessible design we have guided you through in this article to work towards this inclusive future.
As conscious and eager digital solutions experts, we at Hurix Digital would love to get you started on implementing accessible design on your business website.
Connect with us now for more details!
Gokulnath B is the Associate Vice President – Editorial Services. He is PMP, CSM, and CPACC certified and has 20+ years of experience in Project Management, Delivery Management, and managing the Offshore Development Centre (ODC).