This article was originally published on Restrict Content Pro. 

If you’re serious about turning more site visitors into members, then it’s time to get focused on your membership sales page.

A membership sales page is a landing page that’s focused on converting prospects into members. It’s one of your most effective tools to build your membership community.

But what do you need to do to build a sales landing page that will make a real difference in your business?

In this guide, you’ll learn why it’s important to create a membership sales page for your site. We’ll also discuss the best tools and specific aspects that’ll make a sales page successful and effective. 

Let’s dive in.

What is a Membership Sales Page and Why Do You Need One?

Is your website getting a decent amount of traffic, but very few membership signups? If so, it could mean that you’re not closing the sale in an impactful way.

This is exactly why you need a landing page to sell your membership.

The entire purpose of having a sales page is to prompt users into action. When running a membership website, your sales page’s job is to drive users to subscribe and become members.

A sales page that converts at a high rate could very well be the ticket toward success for your membership site.

It’s important to understand that this type of landing page needs to stand out from the rest of your site and have its own unique features. In many cases, you don’t even want headers, footers or sidebars on your landing page.

Instead, you want all of the information presented on the page to do one thing: drive users toward joining your membership.

This page isn’t the place where users navigate to when they want to read your latest posts or read more about your history. Instead, everything you display on this page should be designed to guide each user toward converting.

To do this, you’ll need to have a membership sales page with a focused objective that results in sign-ups. Keep reading to learn how this is done.

Getting Started On a Effective Sales Page For Memberships

Many of the most popular WordPress themes, especially those that are current, will include a template to create a landing page. If you’re searching for a new theme to use on your WordPress site, make sure you look at the features list. It’ll let you know if that particular theme includes a landing page template.

If you’re already using a theme that you like, but it has no template for a landing page, there are other solutions that come in the form of WordPress plugins. 

Kadence

Kadence Theme is the most feature-rich free WordPress theme that has ever been released. There is also a Pro version that takes innovation even further.

Factors That Lead To Successful Membership Sales Pages

Several different key features must be included on a sales page that converts. Of course, your specific business model may be unique from your competition so you’ll have to decide for yourself which features best reflect your goals.

The major point is that you don’t want to distract your users from drilling down to the end result: Signing up for a membership. Everything that you put on this page should filter them down into having the opportunity to become members.

It’s important to keep your audience in mind when you create a membership sales page.

• How well do you explain your site?
• What exactly are the benefits of membership?
• What sorts of things do your users typically respond to?

With those things in mind, let’s look at the features you should include on your sales page.

1. A Clear CTA (Call To Action)

Your call to action is the most important component of your sales page because it prompts users to take an action, like signing up for your membership. You can display the CTA in a number of ways, but it needs to be one of the very first things a user reads when they land on the page.

Make the CTA button eye-catching and prominent on the page. It can be the first thing the page displays, or included a bit further down in your sales copy, but put it above the fold of the page. This way, users won’t have to scroll down to see it. 

It’s a good idea to use graphical elements like arrows to draw more attention to your call to action.

2. Professional Design

Good design will make a positive impression on your target audience. It will show users that your membership website is reputable and professional.

If you’re a professional designer, building a sales page from scratch is often a fun project. However, if you’re a design novice you can always use templates that will shine your business in a professional light.

Templates can be as good, if not better, than landing pages that are custom-designed. They’re already designed to optimize conversions, and are mostly plug-and-play.

The tools discussed earlier in this article will help you achieve the professional design you’re looking for.

3. Great Copy

Make sure your written ad copy is to-the-point and precise. On a membership sales page, less is not more.

However, you want to ensure that you include all needed info that your audience will need to make a buying decision. Properly highlight key features of your offer and remind them of the key points that you know will drive conversions.

4. Use a Promo Video

Videos are powerful marketing tools. On your sales page, consider using a short video that will detail the benefits of becoming a member.

Videos appeal to people who learn visually and prefer to watch and listen rather than read. 

Make sure the promo video explains exactly what views will get and how it’ll benefit them. Create video content that’s personal and engaging, and you’ll have a great opportunity to sell your membership.

5. Powerful Images

Powerful images capture the attention of users in a unique way.

Put images that are visually appealing into your sales page to break up blocks of text, or to replace areas of text that are better explained by an image.

6. Price Comparison Table

You’ll want to employ a price comparison table that details how your membership plan stacks up against the competition.

By including pricing and the features your membership offers, you’ll allow your audience to see the value of your product even if it costs a bit more than your competitors.

7. Countdown Timer

By utilizing a countdown timer, you’ll create excitement (and a buzz) about your site and membership offer. Consider offering a course for a specific number of days or hours at a price that’s discounted for the first 25 subscribers.

Countdown timers create a feeling of urgency that pushes people to make a purchase.

8. Customer Testimonials

Customer testimonials from your site can help sway a lot of user opinions into making a purchase.

Convincing testimonials (that are real) will explain how your membership site personally brought benefit into someone else’s life in a way that convinces the reader that it will improve their lives as well.

Membership Sales Page That Converts Will Change the Game

It’s important to keep a close eye on your analytics to know exactly how your sales page is converting. Do some A/B testing with the sales page to determine the content and design that best appeals to your audience.

By taking time to analyze data and adjusting your approach according to what’s working, you’ll see how quickly you’ll end up with a fully optimized membership sales page that converts.

Remember, an effective and visually appealing sales page is one of the absolute best ways to give your membership numbers a boost, while driving more revenue to your bottom line. It’s important to start working on one as soon as you can.

If you don’t have a membership site yet, consider MemberDash. It’s a flexible yet powerful WordPress plugin to build and grow membership sites, with features like robust content restriction and various subscription tiers. Explore what MemberDash has to offer in the free demo.