Personalizing email content is not just about inserting your recipient’s name in the subject line or greeting. It’s about tailoring your email messages to the needs and preferences of your readers so they can take your desired action.
For this, you can use the audience persona you created to guide your email content creation. Personalize your emails according to the email segments you created as well. But don’t just stop there.
You can also leverage automation to send different types of emails based on users’ specific actions. Thanks to email marketing automation, for example, you can send a personalized discount offer to customers who abandoned their carts to entice them to finish their purchases.
It’s also important to tailor your email content to the buyer journey. Send emails that are relevant at every stage of the buying process.
For instance, you can share educational emails for subscribers still in the early stages of the buying process. Meanwhile, hot leads will respond better to promotional emails, such as newsletters on discount offers and
product demos.
For new customers, you can embed
explainer videos and other tutorials into your emails. This valuable content will help potential customers understand how your product works so they can get maximum value from it.
There are many tools you can use to create
engaging videos and ensure effective email marketing campaigns. simpleshow’s AI-powered platform, however, stands out since it can help you transform text into beautiful
animated videos in just a few minutes. You simply answer a couple of questions about your topic and the platform automatically generates a video script for you. Click the visualize button and a fully animated video is created using relevant illustrations from its database. It’s also very simple to customize your video with brand colors, etc.