The Future of Mobile App Localization with Advanced Technology
Mobile applications have become a very important part of our daily routine in the competitive market space and extremely interconnected world. Keeping this in mind, mobile app developers are always looking for creative mobile app localization strategies.
The new and advanced localization technology allows developers to customize the audience experience globally. If you want to know more about the exciting landscape of mobile app localization, you are at the right place.
In this comprehensively curated guide, we will tell you everything you need to know about future mobile app localization. We will also help you understand the scenario efficiently and make informed decisions.
Let us get started with the basics.
Table of Contents:
What is Mobile App Localization?
Mobile app localization can be understood as the simple process of customizing a mobile app’s elements to make them relevant for the users. This includes content, design, language, features, etc.
It will not only help you decrease your competition in the market but also help you substantially improve your conversion rates. The advanced technology in digital landscapes can now allow you to localize your app quickly and efficiently.
However, it is important to keep in mind that app localization technology should not be confused with translation technology. Merely translating the app’s content to the local language won’t be sufficient. You must consider all economic, social, geographical, and cultural elements while doing mobile app localization.
Let us understand this with a hypothetical example of a travel information app called ‘Go Travel,’ which was initially launched in India. Due to the app’s success, the company decided to build a global audience and launched the app in Korea.
Mentioned here are some of the steps ‘Go Travel’ took to localize their app in Korea:
- The app’s layout was kept the same, but the colors were altered to suit Korean aesthetics.
- The payment option was integrated with local payment methods supporting the Korean currency.
- The date and time format was adjusted to match the Korean conventions.
- Users were recommended travel options based on local climatic conditions, festivals, traditional customs, etc.
- The textual content in the app was translated from English & Hindi to Korean.
Also Read: Exploring the Latest Trends in Localization Technology
The Future of Mobile App Localization
As mentioned above, a majority of localization tools are now utilizing artificial intelligence allowing customers to leverage the full potential of the platform’s capabilities. These localization tools also enable users to incorporate various digitally advanced tools in their apps to communicate with their customers more efficiently.
Statistics reveal that 95% of customer interaction will be AI-enabled by 2025. Consequently, you need to jump on the bandwagon and integrate the latest technologies in your app localization activities. It will prove to be highly beneficial for both you and your customers.
Mentioned here are some potential latest technologies you can utilize:
1. Augmented Reality and Virtual Reality
Mixed reality (virtual reality + augmented reality) is offering exciting new opportunities. The virtual reality annual growth is expected to rise 28% annually till 2028. To enhance user engagement, you can now add 3D models and audio assets to your app.
The immersive environment contextualized in the local know-how will allow customers to build their trust in you. You can also experiment with local interaction and communication conventions to break them and allow your customers to converse with your comfortably.
2. Big Data Capabilities
By fully leveraging the big data capabilities, you can utilize a more data-driven approach to localize your app. The data allows you to analyze comprehensive user behavior across multiple geographical regions and languages.
Additionally, you can catch your localization errors more robustly through the analytical capabilities. Continual adaption will allow you to enhance your user experience.
3. Global Collaboration and Crowdsourcing
If you wish to streamline the localization process to be more cost-effective and culturally accurate, you must experiment with global collaboration and crowdsourcing techniques. You will be able to get insights from a vast network of experts worldwide and adapt to the localization process more accurately.
With real-time collaboration options will language experts, developers, translators, etc., you can ensure the objective of your business is not misrepresented in the localization process. There are numerous global collaboration platforms available in the digital market.
Some of the highly advanced ones come with in-built quality control and peer review process. This can help you improve the quality of the localization process significantly by resonating accurately with all cultural and linguistic backgrounds.
4. Natural Language Processing
Natural language processing, also called NLP, provides a deeper and more complex understanding of culturally relevant language and translations. Digitally driven natural language processing algorithms automatically analyze and translate the context of words, phrases, idioms, and sentences.
It ensures the context and the translations align with the local dialect and understanding. Additionally, NLP can also provide advanced multi-lingual support breaking down language barriers and fostering smooth global communication and interaction.
Some other elements of NLP that can be highly beneficial are voice-activated features, translation management, sentiment analysis, regional understanding, and much more.
Also Read: How to Leverage Natural Language Processing for Copyediting Perfection
Conclusion
The mobile app localization process combined with cutting-edge digital technology will enhance user experience globally. Using these advanced mechanisms, developers can cater to their users more effectively by tracking their behavior, preferences, and level of engagement specific to each geographical location.
If you are in the mobile app industry, you need to start optimizing the potential of the latest digital technology to maintain your competitive edge in the market.
If you are now looking to take your mobile application to new heights and efficiently engage with a diverse range of users, you can reach out to us at HurixDigital. We can offer you the best localization services to provide your users with an immersive experience like never.
We can also help you expand your global reach and attain high engagement rates through your strategically designed approaches. Some of the other services we provide are digital content transformation, robotic process automation, digital engineering, and many more. Contact our expert team and get started!
SVP & Head – Hurix Technology Solutions
Global Delivery head with 25 years of working experience in NYC investment banks and fintech companies. Hands-on technology delivery management and program management, accountable for stakeholder relationships, Strategic roadmap, P&L, Revenue growth, Account Management, and employee satisfaction.