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The Future of Content Digitization – AI, Machine Learning, and Beyond!
Gokulnath B
April 3, 2024

The Future of Content Digitization – AI, Machine Learning, and Beyond!

Artificial intelligence has transformed how content is produced and consumed. Earlier, people used to spend hours thinking of ideas to create content on and then execution was another ballgame altogether!

However, digitized content has brought about a significant shift in the trend. Digital creators now have access to content digitization services and are coming up with unique and interesting content in minutes!

Digitization has helped the content industry in different ways. It has made the entire process of creating content easier and effective. Businesses also provide their employees with content digitization tools to increase productivity and break the clutter. 

This article will shed some light on trends that will drive the future of content digitization. 

Table of Contents:

Six Trends That Will Drive the Future of Content Digitization

1. Cloud Storage

Cloud storage has now become a function of every business that uses digital tools. Businesses have multiple shared resources, and it is important to have ease of access. Cloud storage helps with this.

Companies that offer cloud storage services have brought in several incremental changes and have made it much more secure. Hence, it enables businesses to access information without any security issues. 

Cloud storage offers a wide range of services, like private hosting and file storage management, which makes it much better than traditional storage systems. It also solves the problem of data loss, reducing your dependency on IT teams. Once cloud adoption increases, content digitization will experience a paradigm shift. 

Also Read: How to Elevate Your Brand with Dynamic Typesetting & Copyediting Mastery?

2. Machine Learning

Machine learning is the new buzzword that is driving digitization. However, there are different layers to it. Also, it has specific content digitization cases that you need to consider before implementing machine learning. 

Today, companies maintain all of their records digitally. Hence, it is also important for them to store content not created digitally. Here’s where machine learning comes into the picture. With ML, you can use optical character recognition to transform scanned images into editable text. 

Machine learning coupled with optical character recognition tries to understand the image and then identifies alphabets and signs based on lines and curves. The more files it reads, the better the system gets. It tries to capture trends and usage patterns, which improves the predictability of the system. 

3. Artificial Intelligence 

Artificial intelligence has changed the world of content digitization. Several tools help you create content based on the specific instructions you give to the system. You need to create prompts to give them specific instructions, and the content will vary with every small change that you make to the instructions. 

Apart from generating digitized content, artificial intelligence can also be used effectively to manage video assets. Several tools are coming up in the space that will help you create metadata tags. These tags will be based on machine learning algorithms and will also help content businesses and content creators with pattern recognition. 

While AI systems exist that create meta tags, several incremental developments are underway. These new changes will equip content managers to utilize their assets to the fullest and help them identify and create content that will help them. 

4. Robotic Process Automation

Robotic process automation, also known as RPA, is being actively used by companies to generate regular reports, content summaries, and newsletters. With the help of AI robots, you can choose to scan different documents and store them safely on a common cloud. 

The entire process makes information easily accessible to different stakeholders. The best part about using RPA is deciding on a format and the tool will give you the information in that particular format only. With the help of RPA, businesses and content creators can increase productivity and the chances of errors are reduced significantly. 

Suppose your company has recently embraced digitization and has several legacy documents that need to be digitized. In that case, RPA will save you a lot of time and energy. 

5. Blockchain

When it comes to content digitization, the area is not limited to write-ups and blogs. It also covers videos and other forms of content. With blockchain, companies can prevent video piracy by helping creators protect the ownership of these videos. It also helps in identifying fraudulent usage of the content that you create. 

Blockchain is a highly secure system that plays a pivotal role in safe video distribution and eliminates the risk of piracy. With blockchain, content managers can verify users and their intentions before they decide to give people access. It also allows them to keep a tab on how and where the videos are being used. 

6. Metadata Management

Embedding metadata to digital assets is another big step towards content digitization. However, this activity cannot be done manually. Different tools will help you establish a relationship among the assets that businesses use and then distribute the metadata. 

While the creation of metadata is in its initial phase right now, businesses will also be able to manage metadata, improving the entire ecosystem. With metadata management, you can unlock the potential of data and make it more usable and findable.

With good metadata management, the data stored is of high quality and can be used by multiple parties even without processing.

Also Read: How Pre-Editing Technology is Revolutionizing the Copyediting Industry

Wrapping Up!

The world of content is evolving. Digitization has brought about a significant change in the way people create and store content. It has also helped them control the usage of the content they create. With tools like AI and ML, companies are now creating enriched content pieces, providing a better experience to all the parties involved. 

Also, there’s a digitizing content app for every aspect of content today! Understanding these tools and making the best use of them is important. However, the shift will take some time. Content digitization is evolving, and now is the best time to capitalize on the trend and improve your content.

At Hurix Digital, we constantly embrace change and educate people about content digitization. We provide innovative digital learning solutions that provide an engaging experience. We will help you understand how the world of content will evolve in the future and how you can capitalize on these content forms. We have expertise in digital transformation that different companies can leverage. 

Contact us to know more!