When we were thinking about creating a blog, we initially had all this great stuff we wanted to share – articles, stories, parts of research papers, quotes, pictures and more. Then we stopped to think about it …

What do we provide to our customers and clients when we design and deliver education and training? Simple. Value-add. Something useful.

So we decided that what we really wanted, what would really reflect who we are and what we do, would have a purpose. And that purpose would be to provide knowledge that we have learned during years of creating education and training programs around the world.

Knowledge that moves education and training from the traditional analog Industrial Economy, to the more innovative digital Knowledge Economy.

We have seen that we can raise what we call The Corporate IQ. That means that we can improve performance, increase innovation, add real revenue to your P&L. In short, we can help make your company smarter.

And we know that in this economy  – a brutal, at times downright ugly, and far and away the most competitive worldwide marketplace ever imagined – only the smartest companies will win.

So our purpose is simple. Present knowledge that adds value to what you are doing in the area of corporate education and training. Make this one of the places that you come back to again and again for ideas, examples, great links and more. A place where you can become a knowledge star.

That’s what we mean by a purpose-driven blog.