More than 8 analyst firms, the Association for Talent Development, and the Sales Enablement Society have all defined “sales enablement” – each slightly differently. In hundreds of organizations, the sales enablement function is run differently, with a different focus, responsibilities, and initiatives.
To make matters worse, according to a 2017 study by CSO Insights, “Sales enablement is a growing trend, but sales performance is not improving... Clearly, something is missing.” What’s missing is a clear focus on driving measurable improvement in sales performance and the expertise required to truly move the needle on the metrics that matter.
Want to step up, separate yourself from the pack, and maximize your company’s investment in Sales Enablement? Then join sales transformation expert Mike Kunkle for this webinar (where your questions are welcomed and expected) and learn:
- How sales enablement is being defined today (and how it should be)
- How to shift from a functional and initiative-focused approach to a performance consulting and outcome-oriented approach
- How to perpetuate success with systems thinking, including the 5 Stages of Sales Mastery & Behavior Change
May 11, 2018 11 AM PST, 2 PM EST, 7 PM GMT