e-Clippings (Learning As Art): "A Technology Flip Test: Introducing Channels in a World of Platforms" (Andrew McAfee)
Mark Oehlert
AUGUST 31, 2007
platforms -- blogs, wikis, etc. -- and all of a sudden a crop ofnew channel technologies -- email, instant messaging, text messaging-- became available. "So heres the flip test: imagine that current corporate collaboration and communication technologies were exclusively E2.0 What would happen?
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