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Not Your Father’s ROI

Jay Cross

We are witnessing the death throes of management models that have outlived their usefulness. At the same time, we are shifting into an era in which knowledge work and learning occur where re-engineered business processes collide with a participative and interactive ecology of information flows. But like Pontiacs and Oldsmobiles, old-school ROI’s day in the sun is waning. It’s the language senior managers understand. You Must Manage What You Can’t Measure.

ROI 56