Re-imagining the Book
Jay Cross
JUNE 20, 2011
As always, there were several books on sales. I realized that my new book needs to start with the end-state, e.g. higher sales. From there, the book can delve into ways to do that, for example Dare2Share, the SUN Learning Exchange, accessing just-in-time tips via Twitter, mobile podcasts, Cisco’s communities of practice, and so forth.
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