Not Your Father’s ROI
Jay Cross
JUNE 28, 2009
But like Pontiacs and Oldsmobiles, old-school ROI’s day in the sun is waning. Stock market investors value Google at $125 billion. In a networked, information-based environment, shareholders value brand, reputation, ideas, relationships and know-how. On paper, Google’s net worth was about $30 billion at the end of 2008.
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