e-Clippings (Learning As Art): Thoughts on the Use of the Word Ethnography
Mark Oehlert
AUGUST 17, 2007
I think there is a real danger here to the reputation of ethnography if it becomes attached to activities more rightly described as market research, focus groups and so on. I do though want to continue the discussion and maybe even get to a "thick description" of the role of ethnography in the corporate world.
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