Remove ADDIE Remove Authorware Remove Effectiveness Remove Teach
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A Conversation with Michael Allen–ADDIE, SAM & the Future of ID

Kapp Notes

He is the author of seven book including a best-seller on creating effective e-learning and in has received ASTD’s Distinguished Contribution to Workplace Learning and Performance Award in 2011. Apparently the book has stirred a little controversy around the topic of ADDIE. So my first question is “what’s wrong with ADDIE?”.

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Michael Allen – Crystal Balling with Learnnovators

Learnnovators

He was the founder and CEO of Authorware, a revolutionary eLearning authoring tool. Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Boring instruction ranges in effectiveness, but resides in the area of a total waste of time to an unfortunate loss of opportunity.

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MICHAEL ALLEN – CRYSTAL BALLING WITH LEARNNOVATORS

Learnnovators

He was the founder and CEO of Authorware, a revolutionary eLearning authoring tool. Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Boring instruction ranges in effectiveness, but resides in the area of a total waste of time to an unfortunate loss of opportunity.

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Three Takeaways Today

eLearning 24-7

They took a premise of strong course design that allows interactivity and engagement, with knowledge of ADDIE or at least some basic ID understanding, and flipped it into a PPT template so that you can create quickly your courses and get them online. What used to take six months, with storyboards, actual text to design (i.e.

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Wanted – Instructional Designer

eLearning 24-7

How many of you, are familiar with terms such as ADDIE? Anyone who used Authorware can attest to that. When a vendor uses slides as part of their course design approach they are doing you and the person building the course (if not one and the same) a major disservice and fueling the misunderstanding about effective course design.