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A Conversation with Michael Allen–ADDIE, SAM & the Future of ID

Kapp Notes

He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. Apparently the book has stirred a little controversy around the topic of ADDIE. So my first question is “what’s wrong with ADDIE?”. I felt I was sharing the best process.

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Michael Allen – Crystal Balling with Learnnovators

Learnnovators

Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Most of us in the e-learning domain have been following ADDIE – a process that has been at the core of the instructional design discipline for years. How is the response to your book ‘ Leaving ADDIE for SAM ’?

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MICHAEL ALLEN – CRYSTAL BALLING WITH LEARNNOVATORS

Learnnovators

Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Most of us in the e-learning domain have been following ADDIE – a process that has been at the core of the instructional design discipline for years. How is the community and the industry looking at your call for leaving ADDIE behind?