A Conversation with Michael Allen–ADDIE, SAM & the Future of ID
Kapp Notes
OCTOBER 1, 2012
He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. A process is appraised by the quality of its output and efficiency in producing a quality product. I used to teach ADDIE to both my graduate students and corporate teams.
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