e-Clippings (Learning As Art): Thoughts on the Use of the Word Ethnography
Mark Oehlert
AUGUST 17, 2007
I think there is a real danger here to the reputation of ethnography if it becomes attached to activities more rightly described as market research, focus groups and so on. Using the action of “winking,” Geertz examineshow—in order to distinguish the winking from a social gesture, a twitch,etc.)—we books futures Web 2.0
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