It’s All About the Brand, ‘Bout the Brand…
FEBRUARY 18, 2015
Trust me on this. Leadership does not want to hear about Kirkpatrick , Mager , Bloom’s , Maslow , Gagne , or other learning processes or methodology. No, not some bland training calendar buried in the quarterly report sent out by operations where you will be buried in the small print. Brands are all around us and at a glance we know what they mean and who they represent. They fit naturally and comfortably into our lexicon, instantly recognizable.