article thumbnail

L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
article thumbnail

Optimizing eLearning through Custom Content Development Outsourcing in 2023

Infopro Learning

This can help you get your eLearning programs to market faster and respond to the needs of your learners more quickly 6 Aspects of Custom eLearning Development That Can Be Outsourced 1. The e-learning market in the corporate sector is expected to experience a growth of $44,908.64

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways LearnDash 3.6 Helps You Market Your Course

LearnDash

So with that in mind, I’d like to take a closer look at three of the features that can give you an edge when selling and marketing your course. So, instead of sending them straight to the course page, think about whether this can be another marketing opportunity. Helps You Market Your Course appeared first on LearnDash.

Market 317
article thumbnail

Featured Customer: Marketing Senorita

LearnDash

Tricia Belmonte, a leading local SEO expert and owner of Marketing Senorita , shares why LearnDash is the best choice for creating engaging and effective online courses. “As an educator, my goal is to provide a seamless and enjoyable learning experience. LearnDash has been instrumental in achieving this.”

Custom 246
article thumbnail

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

article thumbnail

Optimizing eLearning through Custom Content Development Outsourcing in 2024

Infopro Learning

This can help you get your eLearning programs to market faster and respond to the needs of your learners more quickly 6 Aspects of Custom eLearning Development That Can Be Outsourced 1. The e-learning market in the corporate sector is expected to experience a growth of $44,908.64

article thumbnail

Onboarding and Offboarding in a High Turnover Market

Wisetail

The post Onboarding and Offboarding in a High Turnover Market appeared first on Wisetail LMS & LXP. Onboarding and offboarding are part of a complete employee experience. And the employee experience is a critical part of turning around high turnover.

Market 264
article thumbnail

Marketing Operations Efficiency: The Essential Checklist

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.

article thumbnail

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

article thumbnail

The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

article thumbnail

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

article thumbnail

ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

article thumbnail

Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?

article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

article thumbnail

Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.