Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer. So, what should Marketing review? The marketing team should review the course to make sure branding standards were followed.

Market 180

Authentic Marketing

Clark Quinn

I’m not a marketing expert, or even a marketer, so take the following with the proverbial boulder of salt. Still, I have to market Quinnovation, and I’ve advised orgs on marketing (learning) products, and I’ve taken down a lot of bogus marketing.

Market 224

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US eLearning Market Stats: 2009

Upside Learning

eLearning Network today released the below graphic providing some stats about the US eLearning market in 2009. Earlier this year I had mentioned about Ambient Insight’s report on global self based eLearning market forecast. That report put the world market in 2009 at $27.1 billion making US the biggest market with a huge 60% share of world market. Click To Enlarge The Image.

Market 160

Why You Should Focus Your Marketing on Trust, Not Sales in 2021 - Bigtincan

Scott Baradell

Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients

Trust 209

The Future of Learning: How to Make Knowledge Accessible In The New Normal

Speaker: Dharshan Chandran, Product Marketing Manager at Whatfix

As we continue to navigate these trying times, a hybrid workforce is looking like the new normal and the temporary changes that L&D leaders have made to remote training are not sufficient. It's time for L&D leaders to devise more longterm strategies and methods to training a distributed workforce.

More Marketing Malarkey

Clark Quinn

So here’s yet another post about more marketing malarkey. We’re segueing into tawdry marketing malarkey here. This is just more marketing malarkey. Vendors , please please please stop with the under-informed marketing, and present helpful posts.

Market 233

A technical marketing guide for developer marketing


Technical marketing is designed to appeal to people with an understanding of how a product works. Rather than focusing on the benefits of your product and how it can improve return on investment, technical marketing focuses on the key specifications and features of a product.

In-House Marketing: 5 Ways To Determine The USPs Of Your Employee Development Online Training Course

Dan Keckan

Just because you’re not buying an external course doesn’t mean you don’t have to market it. eLearning Marketing Strategies eLearning Development eLearning Marketing Interactive Online Courses Online Learning Plagiarism

How Important Is Localizing Your Elearning Content For Sales And Marketing Team

Swift eLearning Services

In a broader way, eLearning localization is understood as translating eLearning content into the language of the new target audience.

Fullstaq Marketer

Client Engagement Academy

Fullstaq Marketer. The World’s Greatest Internet Marketing Training. Fullstaq Marketer is dedicated to helping you build a highly successful business, whether you’re a total newbie starting from scratch.or The post Fullstaq Marketer appeared first on Client Engagement Academy.

Market 156

View from the C-Suite: ROI and the Triple Bottom Line of Learning

Speaker: Jerry Zandstra, Co-Founder, Inno-Versity, and Miriam Taylor, Chief Learning Strategist, Inno-Versity

One of the secrets of the C-suite is that they are always dealing with scarcity. Money spent in one place cannot be spent in another. One hundred thousand dollars spent on learning will not be available to spend on marketing or hiring, or any one of several dozen other budget items. Join Miriam Taylor and Dr. Jerry Zandstra as they take a look at learning, training, and development from the C-suite perspective!

Global Self-Paced eLearning Market Forecasts

Upside Learning

Ambient Insight has last month released a report on how the global market for self-paced eLearning products and services will grow through till 2014. It estimates the market had reached US $ 27.1 and will take the world market to US $ 49.6 Vibrant outsourcing hubs have come up in countries such as Belarus and the Ukraine. - There is resistance in regional markets to content that has been translated but not localized.

Global 168

How Can Market Segmentation Drive Business Growth?

Talented Learning

Today we feature market segmentation guidance from Laura Patterson, President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics.

8 Topics To Cover In Your New Marketing Leadership Training Programs

Dan Keckan

Marketing takes many different forms in the corporate world. However, these 8 topics are crucial for marketing leadership development. Learning And Development eLearning eBooks eLearning Marketers Leadership Development Leadership Training Learning And Development Strategies

What is Multicultural Marketing?


What is Multicultural Marketing? In short, multicultural marketing is for when meaning goes beyond words. Companies that expand their marketing efforts beyond one language and culture will thrive in the coming years. The benefits of multicultural marketing.

2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. Virtually every sales organization sees the value of good sales coaching.

Free eBook: Digital Content Marketing Strategy For eLearning Marketers: An Essential Guide

Dan Keckan

With so many competing eLearning companies on the market, the odds are that multiple organizations are offering similar content marketing solutions. Content Marketing eLearning Content Development eLearning Marketing eLearning Professionals Free eLearning eBooksTo solve that problem, brands can use content to establish credibility. Which educational brand is more likely to win a new customer?

More Myths-Based Marketing

Clark Quinn

Have we turned into a society where any crazy marketing works? It got interesting when the marketing manager responded. Yet, I still will argue that it’s just more myths-based marketing. Um, er…And another admits it’s a marketing intelligence company.

Market 185

8 Transformational Books Every Technical Marketer Must Read


Many marketers that are new to targeting a technical audience use techniques such as static sales demos, datasheets with lists of benefits, and cold calls to try to sell their product. Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences.

More Marketing Myths

Clark Quinn

It’s just more marketing myths, drawing upon common misconstruals , and that’s not a good thing. It’s more marketing myths in service of selling you things. The post More Marketing Myths appeared first on Learnlets

Market 167

Virtual Sales Coaching 2.0: How Time-Shifted Video and AI are Changing the Game

Speaker: Jonathan Carlson, Senior Director of Marketing, and Jake Miller, Senior Product Marketing Manager at Allego

Join marketing power duo, Jonathan Carlson and Jake Miller, who walk you through the current state of sales coaching and the tactical changes that can help you thrive in a remote world.

10 Content Marketing Ideas That Will Inspire Your Next Campaigns

Dan Keckan

The majority of online businesses consider content marketing a vital part of their overall plan. In the following article, there are some valuable content marketing ideas to assist you in your next campaign. Content Marketing Content Marketing Strategy

[TEMPLATE] Technical Marketing Job Description


Technical marketing requires a different approach to traditional marketing. You need to use self-paced courses, interactive documentation, hands-on sandboxes, and build an engaged community to be successful in technical marketing. Technical Marketer.

Job 60

How Do You Make A Strategic Marketing Plan In 2022?

Dan Keckan

The success of your eLearning business depends on your marketing plan. And your plan establishes your marketing strategy. All the above depend on your business needs, so let's get you started! This post was first published on eLearning Industry.

Tips to Avoid Millennials Marketing Hype

Clark Quinn

My initial reaction is to provide, as a palliative, tips to avoid millennials marketing hype. Please, avoid the marketing maelstrom. Follow these tips to avoid millennials marketing hype, and focus on real outcomes Thanks!

Market 264

Enhancing the Learning Experience by Leveraging Learner Analytics

Speaker: Seth Puri, EVP Global Sales and Marketing, Gutenberg Technology

The importance of learner analytics is well understood among the eLearning community – but practical knowledge of how to capture and use those numbers is much harder to find. In this webinar, Seth Puri, EVP of Global Sales and Marketing for Gutenberg Technology, will deliver a guide to collecting and assessing learning outcomes – and demonstrate how doing so can help you deliver a differentiated eLearning experience.

How To Sell Online Courses: Top Marketing Channels And Strategies

Lambda Solutions

Learner Engagement

Market 199

5 Essential B2B Marketing Strategies To Grow Your Business

Dan Keckan

eLearning Marketing Strategies Content Marketing Content Marketing Strategy Lead GenerationAre you ready to start planning and implementing some of the most effective strategies to attract B2B customers?

Tips To Craft Successful Small Business Content Marketing

Dan Keckan

Content Marketing Content Marketing Strategy eLearning Market GrowthTaking what works and applying it to your own business is key. But how do you identify successful examples so that you can implement those techniques in your content strategy?

9 Developer Communities Every Technical Marketer Should Know


Building a strong developer community should form a major part of your technical and developer marketing strategy. Here are the top communities technical marketers can use to engage with developers and reap the benefits.

Use Chaos to Build a Stronger Organization

Speaker: Stacey Harris, Chief Research Officer & Managing Partner at Sapient Insights Group

As we look to tomorrow, it is time to ask ourselves what lessons have we learned and how do we create flexible organizations that can survive what the future holds. Stacey Harris, Chief Research Officer for Sapient Insights Group, will share insights, data, and tools that are helping organizations adapt and even thrive in this difficult environment. She’ll discuss the emerging trends in the Learning technology market, and how these exciting new approaches to creating micro, adaptive, and personalized content is changing the face of workforce development while creating strong connections to business outcomes.

What is Multicultural Marketing?


What is Multicultural Marketing? In short, multicultural marketing is for when meaning goes beyond words. Companies that expand their marketing efforts beyond one language and culture will thrive in the coming years. The benefits of multicultural marketing.

7 Do’s and Don’ts of Video Content Marketing

simpleshow video maker

If you are not using such content in your marketing, you may miss out on many opportunities. Therefore, it is important to understand why video content marketing is essential. Let’s look into some do’s and don’ts of video content marketing in this article.

LMS Market Overview | 2015

Lambda Solutions

The learning management system (LMS) market is growing fast and it doesn’t look like its about to slow down anytime soon. According to Forbes the LMS market was well over $2.5 billion and will grow to $8 billion by 2018 with North America leading the market share. Rapid growth in the LMS market can be explained by many factors but two key points that stand out are as follows: lms market learning management system market

Market 156

How eLearning Marketers Can Affect Purchase Decisions Through Content Marketing

Dan Keckan

Content marketing influences purchase decisions by building trust and establishing authority. Content Marketing Content Marketing Strategy eLearning Marketers eLearning Marketing Inbound Marketing SEO

12 Ways to Get the Most Out of Your Authoring Tool

saturated market, we’ve designed. Product Marketing Manager About gomo @gomolearning12 Ways to Get the Most. Out of Your Authoring Tool @gomolearning eBook 1 11Index: Table of contents What should you look for and expect. from a modern authoring tool?

Your Competition Is Gaining Market Share. Are You?

Talented Learning

Today we feature market share growth guidance from Laura Patterson, President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics.