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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
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Global Triumphs: Navigating Markets with Translation and Localization

Infopro Learning

Translation and localization are your trusty compass and sextant for the training content, guiding you through the uncharted territories of international markets. By tailoring your learning materials to local preferences, you can unlock new markets, leading to long-term prosperity and global growth. billion between 2024 and 2028.

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Building Success: A Step-By-Step Marketing Plan Template For Smart Marketers

eLearning Industry

Discover everything you need to include in a comprehensive marketing plan template and why it's a necessary step in your marketing strategy that can help you reach success. This post was first published on eLearning Industry.

Market 104
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Authentic Marketing

Clark Quinn

I’m not a marketing expert, or even a marketer, so take the following with the proverbial boulder of salt. Still, I have to market Quinnovation, and I’ve advised orgs on marketing (learning) products, and I’ve taken down a lot of bogus marketing. In lieu of that, be wary. Caveat emptor, after all.

Market 298
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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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More Marketing Malarkey

Clark Quinn

So here’s yet another post about more marketing malarkey. We’re segueing into tawdry marketing malarkey here. This is just more marketing malarkey. Vendors , please please please stop with the under-informed marketing, and present helpful posts. The post More Marketing Malarkey appeared first on Learnlets.

Market 310
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Marketing To B2B: Tactics To Try For More Revenue

eLearning Industry

B2B marketing is at the forefront of most companies' efforts to gain visibility and generate interest regarding their products. Scroll down to learn which tactics and steps help you build a powerful marketing plan. But before building your strategy, shouldn't you identify the best tactics?

Market 93
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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.