More Marketing Myths

Clark Quinn

It’s just more marketing myths, drawing upon common misconstruals , and that’s not a good thing. It’s more marketing myths in service of selling you things. The post More Marketing Myths appeared first on Learnlets

Market 178

More Myths-Based Marketing

Clark Quinn

Have we turned into a society where any crazy marketing works? It got interesting when the marketing manager responded. Yet, I still will argue that it’s just more myths-based marketing. Um, er…And another admits it’s a marketing intelligence company.

Market 182

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LMS Market Overview | 2015

Lambda Solutions

The learning management system (LMS) market is growing fast and it doesn’t look like its about to slow down anytime soon. According to Forbes the LMS market was well over $2.5 billion and will grow to $8 billion by 2018 with North America leading the market share.

Market 203

Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out.

Market 207

The Better Way to Onboard Customers

Speaker: Skilljar Experts

The best onboarding programs have a super power: they’re constantly improving. Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. In our upcoming webinar, we’re going to share these learnings with you.

2016 LMS Market Overview

Lambda Solutions

The learning management system (LMS) market is growing fast and it doesn’t look like its about to slow down anytime soon. According to Forbes the LMS market was well over $2.5 billion and will grow to $8 billion by 2018 with North America leading the market share.

Market 158

LMS: Training, Marketing, and Technology

Your Training Edge

When you’ve completed your user acceptance testing, it’s time to implement a highly effective training and marketing program for the LMS. So how can you ensure that training and marketing entice the organization to jump on the LMS bandwagon?

Market 141

Online Marketing for Elearning Part III: Advertising

LearnDash

Are you ready to put some money behind your marketing? They would much prefer to continue with their content marketing strategy —and for good reason. Content marketing is low cost but highly effective. But they work best as a supplement to your content marketing strategy.

Market 233

14 Must-Have eCommerce Marketing Features To Sell Online Courses

Lambda Solutions

Discover the essential eCommerce marketing features, best practices, and key elements that will kick your revenues into overdrive and put you ahead of the game so you can sell more online courses and training programs.

Market 130

The Importance Of An Omnichannel Digital Marketing Strategy

eLearning Industry

eLearning Marketing Strategies eLearning Course Marketing eLearning eBooks eLearning Market Growth Marketing Automation

View from the C-Suite: ROI and the Triple Bottom Line of Learning

Speaker: Jerry Zandstra, Co-Founder, Inno-Versity, and Miriam Taylor, Chief Learning Strategist, Inno-Versity

One of the secrets of the C-suite is that they are always dealing with scarcity. Money spent in one place cannot be spent in another. One hundred thousand dollars spent on learning will not be available to spend on marketing or hiring, or any one of several dozen other budget items. Join Miriam Taylor and Dr. Jerry Zandstra as they take a look at learning, training, and development from the C-suite perspective!

Online Marketing for Elearning Part II: Distribution

LearnDash

As we covered earlier in our discussion of content marketing, if you’ve done the necessary SEO work, your posts should draw in some organic traffic on their own. This is where distribution strategies come into play, and the biggest ones for digital marketing are email and social media.

Market 229

5 Tips For Gamifying Content Marketing

eLearning Industry

Most markets are getting increasingly competitive lately. As a way to stand out, companies are using a content marketing strategy. It’s no secret that content marketing can increase audience retention, and establish trust with your audience.

How Integrated Marketing Puts Your Brand In The Spotlight

Lambda Solutions

What is Integrated Marketing? It’s the end of September, and the weather is gradually cooling down from the usual 25-degree summer weather. You’re walking down the street after work and are about to cross the road to your bus stop.

5 Simple Ebook Marketing Strategies

Thinkific

Do you dream of publishing a book that will captivate your audience, generate new sales, grow your email opt-in list,… The post 5 Simple Ebook Marketing Strategies appeared first on Thinkific.

eBook 82

2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. Virtually every sales organization sees the value of good sales coaching.

Building a Corporate University: Marketing and Promotion

Your Training Edge

Summary: When it looks like the Corporate University is ready to go, it’s time to think about marketing and promotion. This is another time when you’ll need the assistance of the internal marketing department or the external consultant.

Market 153

5 Simple Ebook Marketing Strategies

Thinkific

Do you dream of publishing a book that will captivate your audience, generate new sales, grow your email opt-in list,… The post 5 Simple Ebook Marketing Strategies appeared first on Thinkific.

eBook 79

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

4 Ways To Humanize Your eLearning Portal’s Marketing

eLearning Industry

Once an eLearning app is ready, the next big hurdle to overcome is the marketing process. Content Marketing eLearning Marketing Strategies Content Marketing Strategy eLearning Marketing

Enhancing the Learning Experience by Leveraging Learner Analytics

Speaker: Seth Puri, EVP Global Sales and Marketing, Gutenberg Technology

The importance of learner analytics is well understood among the eLearning community – but practical knowledge of how to capture and use those numbers is much harder to find. In this webinar, Seth Puri, EVP of Global Sales and Marketing for Gutenberg Technology, will deliver a guide to collecting and assessing learning outcomes – and demonstrate how doing so can help you deliver a differentiated eLearning experience.

Digital Marketing Primer

QuoDeck

Analytics Corporate Learning and Development Corporate Learning Best Practices e-Learning Infographics QuoDeck best practices corporate learning Digital Marketing RemoteWorking

Email Marketing Tips for Online Course Creators

LearnDash

To maximize your reach and revenue, you need an email marketing plan. Email marketing isn’t new. But any business today will tell you that email marketing fits into every stage of the marketing process, and that includes your online course.

Market 181

4 Steps for Marketing Learning Programs

InfoPro Learning

How L&D Leaders Can Increase Learning Engagement and Drive Business Results by Thinking Like a Marketer. Marketing and L&D might not come to mind as a natural pair, but training is one of the most cost-logical areas to spend marketing dollars and effort.

Market 221

Marketing Your Association to Millennials: Make it Social

Association eLearning

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. So here are the facts, if you want to market your association to millennials, make it social.

12 Ways to Get the Most Out of Your Authoring Tool

saturated market, we’ve designed. Product Marketing Manager About gomo gomolearning.com @gomolearning12 Ways to Get the Most. Out of Your Authoring Tool gomolearning.com @gomolearning eBook 1 11Index: Table of contents What should you look for and expect. from a modern authoring tool?

Forging a New Path with Erewhon Market

Wisetail

We talk with one of our clients, Erewhon Market, a food retailer, to find out what they’re doing to meet the moment as an essential business making adjustments on the fly. The post Forging a New Path with Erewhon Market appeared first on Wisetail LMS.

Market 130

US eLearning Market Stats: 2009

Upside Learning

eLearning Network today released the below graphic providing some stats about the US eLearning market in 2009. Earlier this year I had mentioned about Ambient Insight’s report on global self based eLearning market forecast. That report put the world market in 2009 at $27.1

Market 208

The Importance of Multicultural Marketing

mysimpleshow

Multicultural marketing is aimed at different cultural audiences. By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds. Then plan a multicultural marketing strategy from there.

How To Successfully Market Your eLearning Course

eLearning Industry

It's time to put on your marketing hat and position your course to reach the learning audience it was intended for. eLearning Market eLearning Course Audience eLearning Course Creation eLearning Course Marketing

How to Choose the Right Authoring Tool

Choosing an eLearning tool can be tough, and relying on a hit-and-miss approach won't make it any easier! Fortunately, there's a better way. Check out this eBook for a 14-point breakdown of the most important aspects of any eLearning tool! You will learn what's really included in the price, what features are must-haves, and which questions to ask a potential vendor.

Marketing Automation 101

eLearning Industry

When you have to plan, build and execute marketing funnels, you’re tapping into the potential of one of the most powerful resources in the marketing sector: marketing automation.

How Marketing Automation Can Revolutionize Lead Nurturing For eLearning Marketers

eLearning Industry

Automation has revolutionized the way eLearning marketers go about lead nurturing. eLearning Marketing Strategies Content Marketing Content Marketing Strategy eLearning Software Lead Nurturing

5 Tactics to Develop Effective Video Marketing

Your Training Edge

Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work.

Market 151

Content Marketing: What Every Learning Practitioner Needs to Know

Talented Learning

Where Does Content Marketing End and Instructional Marketing Begin? On the surface, marketing and learning may seem like separate disciplines. And I would add that, in this brave new world of instructional marketing, the common denominator is content.

LMS Comparison: What Learning Solution is the Best Fit for Your Business?

Explore this detailed guide to see how traditional Learning Management Systems compare to an advanced online learning platform, and find out which type of solution is best suited to meet your learning program needs.