Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out.

Market 207

LMS Market Overview | 2015

Lambda Solutions

The learning management system (LMS) market is growing fast and it doesn’t look like its about to slow down anytime soon. According to Forbes the LMS market was well over $2.5 billion and will grow to $8 billion by 2018 with North America leading the market share.

Market 203

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2016 LMS Market Overview

Lambda Solutions

The learning management system (LMS) market is growing fast and it doesn’t look like its about to slow down anytime soon. According to Forbes the LMS market was well over $2.5 billion and will grow to $8 billion by 2018 with North America leading the market share.

Market 158

5 Simple Ebook Marketing Strategies

Thinkific

Do you dream of publishing a book that will captivate your audience, generate new sales, grow your email opt-in list,… The post 5 Simple Ebook Marketing Strategies appeared first on Thinkific.

eBook 81

View from the C-Suite: ROI and the Triple Bottom Line of Learning

Speaker: Jerry Zandstra, Co-Founder, Inno-Versity, and Miriam Taylor, Chief Learning Strategist, Inno-Versity

One of the secrets of the C-suite is that they are always dealing with scarcity. Money spent in one place cannot be spent in another. One hundred thousand dollars spent on learning will not be available to spend on marketing or hiring, or any one of several dozen other budget items. Join Miriam Taylor and Dr. Jerry Zandstra as they take a look at learning, training, and development from the C-suite perspective!

Online Marketing for Elearning Part III: Advertising

LearnDash

Are you ready to put some money behind your marketing? They would much prefer to continue with their content marketing strategy —and for good reason. Content marketing is low cost but highly effective. But they work best as a supplement to your content marketing strategy.

Market 247

Online Marketing for Elearning Part II: Distribution

LearnDash

As we covered earlier in our discussion of content marketing, if you’ve done the necessary SEO work, your posts should draw in some organic traffic on their own. This is where distribution strategies come into play, and the biggest ones for digital marketing are email and social media.

Market 242

LMS: Training, Marketing, and Technology

Your Training Edge

When you’ve completed your user acceptance testing, it’s time to implement a highly effective training and marketing program for the LMS. So how can you ensure that training and marketing entice the organization to jump on the LMS bandwagon?

Market 141

Top Inbound marketing tips for E-learning

Teachlr

Are you struggling with your marketing efforts for your e-learning venture? E-mail marketing or paid ads don’t work for you well enough? It’s time you tried inbound marketing and its strategies to promote your e-learning.

Email Marketing Tips for Online Course Creators

LearnDash

To maximize your reach and revenue, you need an email marketing plan. Email marketing isn’t new. But any business today will tell you that email marketing fits into every stage of the marketing process, and that includes your online course.

Market 207

2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. Virtually every sales organization sees the value of good sales coaching.

What To Do When Your Marketing Fails

Association eLearning

You determined a marketing budget, and you came up with some great marketing ideas. Even fancy marketing firms in big cities can sometimes get it wrong. Let’s talk about what to do when your marketing fails. Why did your marketing fail? When email marketing fails.

Market 145

Building a Corporate University: Marketing and Promotion

Your Training Edge

Summary: When it looks like the Corporate University is ready to go, it’s time to think about marketing and promotion. This is another time when you’ll need the assistance of the internal marketing department or the external consultant.

Market 153

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

How (Not) To Write Marketing Posts

Clark Quinn

It seems like there’s some baseline social media marketing course that everyone takes. Even if they’re for promotion (I get it), we need more sensible marketing posts. Maybe newbie social media marketing hires are writing them?

Enhancing the Learning Experience by Leveraging Learner Analytics

Speaker: Seth Puri, EVP Global Sales and Marketing, Gutenberg Technology

The importance of learner analytics is well understood among the eLearning community – but practical knowledge of how to capture and use those numbers is much harder to find. In this webinar, Seth Puri, EVP of Global Sales and Marketing for Gutenberg Technology, will deliver a guide to collecting and assessing learning outcomes – and demonstrate how doing so can help you deliver a differentiated eLearning experience.

The Importance of Multicultural Marketing

mysimpleshow

Multicultural marketing is aimed at different cultural audiences. By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds. Then plan a multicultural marketing strategy from there.

The Ultimate Guide to Email Marketing Automation

AccessAlly

Email marketing automation is a way to pre-program personalized emails based on certain triggers, to help nurture prospects, and to increase sales. Email marketing automation is not a magic “push button money dispensing ATM machine”.

5 Simple Ebook Marketing Strategies

Thinkific

Do you dream of publishing a book that will captivate your audience, generate new sales, grow your email opt-in list,… The post 5 Simple Ebook Marketing Strategies appeared first on Thinkific.

eBook 52

Marketing Automation 101

eLearning Industry

When you have to plan, build and execute marketing funnels, you’re tapping into the potential of one of the most powerful resources in the marketing sector: marketing automation.

12 Ways to Get the Most Out of Your Authoring Tool

saturated market, we’ve designed. Product Marketing Manager About gomo gomolearning.com @gomolearning12 Ways to Get the Most. Out of Your Authoring Tool gomolearning.com @gomolearning eBook 1 11Index: Table of contents What should you look for and expect. from a modern authoring tool?

Content Marketing: What Every Learning Practitioner Needs to Know

Talented Learning

Where Does Content Marketing End and Instructional Marketing Begin? On the surface, marketing and learning may seem like separate disciplines. And I would add that, in this brave new world of instructional marketing, the common denominator is content.

US eLearning Market Stats: 2009

Upside Learning

eLearning Network today released the below graphic providing some stats about the US eLearning market in 2009. Earlier this year I had mentioned about Ambient Insight’s report on global self based eLearning market forecast. That report put the world market in 2009 at $27.1

Market 208

The Who, What, And How Behind Successful Content Marketing Strategy Every eLearning Marketer Should Know

eLearning Industry

Creating a successful content marketing strategy doesn't usually happen on its own. eLearning marketers must be able to produce content that stands out to drive the results they want. Content Marketing Content Marketing Strategy eLearning Marketers eLearning Marketing Inbound Marketin

Developing Your Content Marketing Plan: What To Consider As An eLearning Marketer

eLearning Industry

Every company needs a documented content marketing strategy. But how can you move ahead with your new content marketing initiative? In this article, I'll share 5 tips to conduct your content marketing plan successfully and operate within clear strategies and solid infrastructures.

How to Choose the Right Authoring Tool

Choosing an eLearning tool can be tough, and relying on a hit-and-miss approach won't make it any easier! Fortunately, there's a better way. Check out this eBook for a 14-point breakdown of the most important aspects of any eLearning tool! You will learn what's really included in the price, what features are must-haves, and which questions to ask a potential vendor.

Customer Engagement Metrics: What Marketers Can Teach Learning Pros

Talented Learning

Today we feature engagement metrics advice from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics.

5 Tactics to Develop Effective Video Marketing

Your Training Edge

Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work.

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Corporate University: Buy In and Marketing

Your Training Edge

If you’re ready to build your corporate university, one of the next best practices revolves around creating sponsors, obtaining buy-in, and building a marketing plan. And you can do all of this with a well-planned marketing campaign. Let’s move on to marketing. Marketing means that you are going to attempt to obtain buy in from the rest of your organization. This type of marketing can be modeled after just about any successful commercial marketing campaign.

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Visual Marketing

Adobe Captivate

Video Marketing has been traditionally thought to be conjoined with products, services or informing consumers about upcoming releases in connection to the first 2.

LMS Comparison: What Learning Solution is the Best Fit for Your Business?

Explore this detailed guide to see how traditional Learning Management Systems compare to an advanced online learning platform, and find out which type of solution is best suited to meet your learning program needs.

A Quick Analysis of LMS Market For Investors

Gyrus

Business owners and investors must undergo a complete analysis of the LMS market to understand its future scope, importance and market statistics

A Quick Analysis of LMS Market For The Investors

Gyrus

Business owners and investors must undergo a complete analysis of the LMS market to understand its future scope, importance and market statistics

Solution Category Overview: Marketing Automation

InsiderHub

Marketing automation is the use of software solutions and platforms designed to automate and streamline repetitive marketing-related tasks, to allow for more effective marketing efforts on multiple online channels (email, social media, etc.).

Making Marketing Simple for Associations

CommPartners

Marketing encompasses everything your association does. Here are some tips to break marketing down into bite-sized pieces.

5 Tips for Determining if Your Online Course Has a Market

LearnDash

Whatever your reason may be, there is one thing you need to do before you invest time and energy into this project — determine if your online course has a market. Marketing any product online is no easy task. Define your market sub-segment. Size your market.

Market 247