Expert insights. Personalized for you.
Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. Include your network in marketing efforts. MORE
The learning management system (LMS) market is growing fast and it doesn’t look like its about to slow down anytime soon. According to Forbes the LMS market was well over $2.5 billion and will grow to $8 billion by 2018 with North America leading the market share. Rapid growth in the LMS market can be explained by many factors but two key points that stand out are as follows: lms market learning management system market MORE
Digital marketing is growing at a rapid rate, hence it is important for all to know about the benefits and advantages associated with digital marketing. B2B Lead Generation eLearning Marketing Strategies eLearning Marketers eLearning Marketing Inbound Marketing Marketing Automation MORE
In October 2020, OpenSesame conducted a state of the learning platform market survey completed by 29 LMS and LXP providers to collect observations and trends in the industry alongside COVID’s presence. Uncategorized COVID-19 State of the learning platform market MORE
Any industry or corporate cannot survive without a meticulously designed marketing strategy. eLearning companies are no different when it comes to marketing. This post was first published on eLearning Industry. MORE
Summary: When it looks like the Corporate University is ready to go, it’s time to think about marketing and promotion. One of the first considerations to make in advertising and promotion for the University is the “nuts and bolts” of marketing: logos, branding, and color palettes. This is another time when you’ll need the assistance of the internal marketing department or the external consultant. MORE
In this article, I’ll highlight 6 free items you may want to consider for your LMS content marketing campaign. eLearning Marketing Strategies Content Marketing Content Marketing Strategy eLearning Marketing Inbound Marketing LMS Vendors Marketing Automation MORE
The Learning and Development Market: A 15-Year Retrospective - Read more by Hope Williams on Training Industry. Uncategorized corporate training market market trends Training Outsourcing training suppliers trends trends in corporate training MORE
You want to build your email lists to better market your online course offerings. Email is one of the oldest and most reliable forms of marketing on the Internet, yet somehow, it is simultaneously the easiest to get wrong, while also being the easiest to get right. Almost anyone you talk to about email marketing will quickly begin to complain about the flood of marketing emails that won’t go away no matter how much they unsubscribe. Build a marketing list. MORE
Are you ready to put some money behind your marketing? They would much prefer to continue with their content marketing strategy —and for good reason. Content marketing is low cost but highly effective. If you had to pick only one, content marketing would be the right choice for online educators every time. And if you use it correctly, online advertising can actually boost your content marketing strategy. Here’s how to start. MORE
eCRM (electronic customer relationship marketing) helps companies maintain and improve relations with customers by utilizing customer data through an electronic system. B2B Lead Generation eLearning Market Sales Strategies eLearning Marketing Marketing Automation Sales Enablement Sales Team MORE
When you’ve completed your user acceptance testing, it’s time to implement a highly effective training and marketing program for the LMS. So how can you ensure that training and marketing entice the organization to jump on the LMS bandwagon? As training comes under control, you should also consider the marketing of the new LMS. In other words, just as your organization markets its products and services, you must market the LMS. MORE
My initial reaction is to provide, as a palliative, tips to avoid millennials marketing hype. Please, avoid the marketing maelstrom. Follow these tips to avoid millennials marketing hype, and focus on real outcomes Thanks! MORE
Once you have created buyer personas, their impact on marketing is powerful. Here are 10 ways you can improve your marketing when you have a deep understanding your customer needs. MORE
Did you know that 14% of businesses fail because of a poor marketing strategy? eLearning Marketing Strategies Content Marketing eLearning Market eLearning Marketing SEO Social Media MORE
I’m not a marketing expert, or even a marketer, so take the following with the proverbial boulder of salt. Still, I have to market Quinnovation, and I’ve advised orgs on marketing (learning) products, and I’ve taken down a lot of bogus marketing. MORE
To maximize your reach and revenue, you need an email marketing plan. Email marketing isn’t new. But any business today will tell you that email marketing fits into every stage of the marketing process, and that includes your online course. First you have to get email addresses (usually through content marketing ) and then you send emails to that list. The post Email Marketing Tips for Online Course Creators appeared first on LearnDash. MORE
Do you dream of publishing a book that will captivate your audience, generate new sales, grow your email opt-in list,… The post 5 Simple Ebook Marketing Strategies appeared first on Thinkific. Book to Course Sales & Marketing author authors book to course create online courses ebook marketing ebooks marketing online course creation online course platform sell online courses teach online thinkific MORE
It’s just more marketing myths, drawing upon common misconstruals , and that’s not a good thing. It’s more marketing myths in service of selling you things. The post More Marketing Myths appeared first on Learnlets The other day a tweet caught my eye that used a myth to get you to click a link. Worse, clicking the link led to another myth. MORE
The Health of the Training Market After COVID-19 - Read more by Hope Williams on Training Industry. Uncategorized corporate training corporate training market COVID-19 Outsourcing post-COVID remote work MORE
Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer. So, what should Marketing review? The marketing team should review the course to make sure branding standards were followed. MORE
Have we turned into a society where any crazy marketing works? It got interesting when the marketing manager responded. Yet, I still will argue that it’s just more myths-based marketing. Um, er…And another admits it’s a marketing intelligence company. This is just more myths-based marketing. Not least by marketers pushing visual solutions. It’s myths-based marketing again. Avoiding myths-based marketing. MORE
The learning management system (LMS) market is growing fast and it doesn’t look like its about to slow down anytime soon. According to Forbes the LMS market was well over $2.5 billion and will grow to $8 billion by 2018 with North America leading the market share. Rapid growth in the LMS market can be explained by many factors but two key points that stand out are as follows: lms market learning management system market MORE
Forward-thinking training providers are capitalising on a new marketing initiative which is both easy to implement and particularly effective at attracting new business. Sales & Marketing MORE
As we covered earlier in our discussion of content marketing, if you’ve done the necessary SEO work, your posts should draw in some organic traffic on their own. However, while content marketing is great for this passive publicity, there’s more you can—and should—be doing to be seen by a wider audience. This is where distribution strategies come into play, and the biggest ones for digital marketing are email and social media. MORE
While it may become easier with time as you solidify your process, you’ll find yourself looking for new ways to market your online courses. MORE
How to understand your platforms and audience for social media marketing. Second, social media platforms are an advertising tool as much as a marketing one, and having an account open gives you a way to put money beyond your message, should you choose. MORE
As a training business, if you currently promote and sell your training courses online , there's a good chance you've considered content marketing already. Sales & Marketing MORE
If you’re ready to build your corporate university, one of the next best practices revolves around creating sponsors, obtaining buy-in, and building a marketing plan. And you can do all of this with a well-planned marketing campaign. Let’s move on to marketing. Marketing means that you are going to attempt to obtain buy in from the rest of your organization. This type of marketing can be modeled after just about any successful commercial marketing campaign. MORE
Do you dream of publishing a book that will captivate your audience, generate new sales, grow your email opt-in list,… The post 5 Simple Ebook Marketing Strategies appeared first on Thinkific. Book to Course Sales & Marketing author authors book to course create online courses ebook marketing ebooks marketing online course creation online course platform sell online courses teach online thinkific MORE
Market Related Topics Clark Quinn
AUGUST 26, 2020
I’m not a marketing expert, or even a marketer, so take the following with the proverbial boulder of salt. Still, I have to market Quinnovation, and I’ve advised orgs on marketing (learning) products, and I’ve taken down a lot of bogus marketing.
LearnDash
AUGUST 25, 2020
How to understand your platforms and audience for social media marketing. Second, social media platforms are an advertising tool as much as a marketing one, and having an account open gives you a way to put money beyond your message, should you choose.
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Clark Quinn
AUGUST 12, 2020
My initial reaction is to provide, as a palliative, tips to avoid millennials marketing hype. Please, avoid the marketing maelstrom. Follow these tips to avoid millennials marketing hype, and focus on real outcomes Thanks!
Clark Quinn
JUNE 24, 2020
It’s just more marketing myths, drawing upon common misconstruals , and that’s not a good thing. It’s more marketing myths in service of selling you things. The post More Marketing Myths appeared first on Learnlets The other day a tweet caught my eye that used a myth to get you to click a link. Worse, clicking the link led to another myth.
Speaker: Stacey Harris, Chief Research Officer & Managing Partner at Sapient Insights Group
As we look to tomorrow, it is time to ask ourselves what lessons have we learned and how do we create flexible organizations that can survive what the future holds. Stacey Harris, Chief Research Officer for Sapient Insights Group, will share insights, data, and tools that are helping organizations adapt and even thrive in this difficult environment. She’ll discuss the emerging trends in the Learning technology market, and how these exciting new approaches to creating micro, adaptive, and personalized content is changing the face of workforce development while creating strong connections to business outcomes.
Training Industry
NOVEMBER 30, 2020
The Learning and Development Market: A 15-Year Retrospective - Read more by Hope Williams on Training Industry. Uncategorized corporate training market market trends Training Outsourcing training suppliers trends trends in corporate training
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Clark Quinn
FEBRUARY 18, 2020
Have we turned into a society where any crazy marketing works? It got interesting when the marketing manager responded. Yet, I still will argue that it’s just more myths-based marketing. Um, er…And another admits it’s a marketing intelligence company. This is just more myths-based marketing. Not least by marketers pushing visual solutions. It’s myths-based marketing again. Avoiding myths-based marketing.
Lambda Solutions
MARCH 17, 2015
The learning management system (LMS) market is growing fast and it doesn’t look like its about to slow down anytime soon. According to Forbes the LMS market was well over $2.5 billion and will grow to $8 billion by 2018 with North America leading the market share. Rapid growth in the LMS market can be explained by many factors but two key points that stand out are as follows: lms market learning management system market
Association eLearning
MAY 10, 2017
Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer. So, what should Marketing review? The marketing team should review the course to make sure branding standards were followed.
Lambda Solutions
AUGUST 31, 2016
The learning management system (LMS) market is growing fast and it doesn’t look like its about to slow down anytime soon. According to Forbes the LMS market was well over $2.5 billion and will grow to $8 billion by 2018 with North America leading the market share. Rapid growth in the LMS market can be explained by many factors but two key points that stand out are as follows: lms market learning management system market
Speaker: Skilljar Experts
The best onboarding programs have a super power: they’re constantly improving. Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. In our upcoming webinar, we’re going to share these learnings with you.
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eLearning Industry
SEPTEMBER 6, 2020
eCRM (electronic customer relationship marketing) helps companies maintain and improve relations with customers by utilizing customer data through an electronic system. B2B Lead Generation eLearning Market Sales Strategies eLearning Marketing Marketing Automation Sales Enablement Sales Team
Training Industry
NOVEMBER 11, 2020
The Health of the Training Market After COVID-19 - Read more by Hope Williams on Training Industry. Uncategorized corporate training corporate training market COVID-19 Outsourcing post-COVID remote work
eLearning Industry
NOVEMBER 21, 2020
Did you know that 14% of businesses fail because of a poor marketing strategy? eLearning Marketing Strategies Content Marketing eLearning Market eLearning Marketing SEO Social Media
Accessplanit
NOVEMBER 19, 2020
As a training business, if you currently promote and sell your training courses online , there's a good chance you've considered content marketing already. Sales & Marketing
Speaker: Jerry Zandstra, Co-Founder, Inno-Versity, and Miriam Taylor, Chief Learning Strategist, Inno-Versity
One of the secrets of the C-suite is that they are always dealing with scarcity. Money spent in one place cannot be spent in another. One hundred thousand dollars spent on learning will not be available to spend on marketing or hiring, or any one of several dozen other budget items. Join Miriam Taylor and Dr. Jerry Zandstra as they take a look at learning, training, and development from the C-suite perspective!
eLearning Industry
AUGUST 15, 2020
Any industry or corporate cannot survive without a meticulously designed marketing strategy. eLearning companies are no different when it comes to marketing. This post was first published on eLearning Industry.
BlueVolt
OCTOBER 13, 2020
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eLearning Industry
AUGUST 14, 2020
Digital marketing is growing at a rapid rate, hence it is important for all to know about the benefits and advantages associated with digital marketing. B2B Lead Generation eLearning Marketing Strategies eLearning Marketers eLearning Marketing Inbound Marketing Marketing Automation
Your Training Edge
SEPTEMBER 12, 2018
When you’ve completed your user acceptance testing, it’s time to implement a highly effective training and marketing program for the LMS. So how can you ensure that training and marketing entice the organization to jump on the LMS bandwagon? As training comes under control, you should also consider the marketing of the new LMS. In other words, just as your organization markets its products and services, you must market the LMS.
Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego
Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. Virtually every sales organization sees the value of good sales coaching.
LearnDash
JUNE 18, 2019
Are you ready to put some money behind your marketing? They would much prefer to continue with their content marketing strategy —and for good reason. Content marketing is low cost but highly effective. If you had to pick only one, content marketing would be the right choice for online educators every time. And if you use it correctly, online advertising can actually boost your content marketing strategy. Here’s how to start.
LearnDash
JUNE 13, 2019
As we covered earlier in our discussion of content marketing, if you’ve done the necessary SEO work, your posts should draw in some organic traffic on their own. However, while content marketing is great for this passive publicity, there’s more you can—and should—be doing to be seen by a wider audience. This is where distribution strategies come into play, and the biggest ones for digital marketing are email and social media.
eLearning Industry
SEPTEMBER 21, 2020
In this article, I’ll highlight 6 free items you may want to consider for your LMS content marketing campaign. eLearning Marketing Strategies Content Marketing Content Marketing Strategy eLearning Marketing Inbound Marketing LMS Vendors Marketing Automation
Accessplanit
OCTOBER 27, 2020
Forward-thinking training providers are capitalising on a new marketing initiative which is both easy to implement and particularly effective at attracting new business. Sales & Marketing
Speaker: Seth Puri, EVP Global Sales and Marketing, Gutenberg Technology
The importance of learner analytics is well understood among the eLearning community – but practical knowledge of how to capture and use those numbers is much harder to find. In this webinar, Seth Puri, EVP of Global Sales and Marketing for Gutenberg Technology, will deliver a guide to collecting and assessing learning outcomes – and demonstrate how doing so can help you deliver a differentiated eLearning experience.
eLearning Industry
SEPTEMBER 13, 2020
Once you have created buyer personas, their impact on marketing is powerful. Here are 10 ways you can improve your marketing when you have a deep understanding your customer needs.
Your Training Edge
JANUARY 15, 2018
Summary: When it looks like the Corporate University is ready to go, it’s time to think about marketing and promotion. One of the first considerations to make in advertising and promotion for the University is the “nuts and bolts” of marketing: logos, branding, and color palettes. This is another time when you’ll need the assistance of the internal marketing department or the external consultant.
Your Training Edge
SEPTEMBER 1, 2017
If you’re ready to build your corporate university, one of the next best practices revolves around creating sponsors, obtaining buy-in, and building a marketing plan. And you can do all of this with a well-planned marketing campaign. Let’s move on to marketing. Marketing means that you are going to attempt to obtain buy in from the rest of your organization. This type of marketing can be modeled after just about any successful commercial marketing campaign.
AccessAlly
NOVEMBER 13, 2020
While it may become easier with time as you solidify your process, you’ll find yourself looking for new ways to market your online courses.
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OpenSesame
NOVEMBER 19, 2020
In October 2020, OpenSesame conducted a state of the learning platform market survey completed by 29 LMS and LXP providers to collect observations and trends in the industry alongside COVID’s presence. Uncategorized COVID-19 State of the learning platform market
LearnDash
AUGUST 13, 2019
To maximize your reach and revenue, you need an email marketing plan. Email marketing isn’t new. But any business today will tell you that email marketing fits into every stage of the marketing process, and that includes your online course. First you have to get email addresses (usually through content marketing ) and then you send emails to that list. The post Email Marketing Tips for Online Course Creators appeared first on LearnDash.
Web Courseworks
AUGUST 7, 2017
Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. Include your network in marketing efforts.
Thinkific
JANUARY 15, 2020
Do you dream of publishing a book that will captivate your audience, generate new sales, grow your email opt-in list,… The post 5 Simple Ebook Marketing Strategies appeared first on Thinkific. Book to Course Sales & Marketing author authors book to course create online courses ebook marketing ebooks marketing online course creation online course platform sell online courses teach online thinkific
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Thinkific
JANUARY 15, 2020
Do you dream of publishing a book that will captivate your audience, generate new sales, grow your email opt-in list,… The post 5 Simple Ebook Marketing Strategies appeared first on Thinkific. Book to Course Sales & Marketing author authors book to course create online courses ebook marketing ebooks marketing online course creation online course platform sell online courses teach online thinkific
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