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Beta Program, Email List, Acquisition - A Case Study in What Not to Do

Tony Karrer

A company with a very good product (the leader in its category) asked its leading users to participate in a Beta program right around the time they were acquired. May 22, 2006 On the new company's blog, it says that the product is in full beta, and that they have already received feedback. Am I missing something?

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Cammy Beans Learning Visions: 31 Days to A Better Blog

Learning Visions

He occasionally posts at his company blog Inspire Action. Search for and join forums on your blogs topics. A Conversation with Karl Kapp ► February (11) ID Live with Charles Reigeluth on EdTechTalk Kineo Insights Webinar: Kronos Moodle Case Study Kineo Insights Webinar: The Truth About Open Sourc. Check em out.

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