Beta Program, Email List, Acquisition - A Case Study in What Not to Do
Tony Karrer
MAY 23, 2006
A company with a very good product (the leader in its category) asked its leading users to participate in a Beta program right around the time they were acquired. May 22, 2006 On the new company's blog, it says that the product is in full beta, and that they have already received feedback. Am I missing something?
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