eLearning 24-7

JANUARY 10, 2012

Some vendors like to hand out just literature. If I wanted just that, I would download your white papers or brochures off your web site. Equally, I have seen vendors who do not even have their product visible on a computer/laptop or even a monitor. Hence, always ask. Leads again are a mixed bag.

vendor 66

vendor ASTD Scanning e-learning vendor 66

eLearning 24-7

MARCH 5, 2010

LMS/LCMS vendors are notorious for offering the amazing “module&# in their marketing and advertising pitches – whether it is on their web site, at trade shows, white papers, e-mail marketing, whatever. E-Learning 24/7. What is a Module? A module – is an add-on to your LMS/LCMS.

Module 40

Module Association LMS Association Learning Management System LCMS 40

eLearning 24-7

JANUARY 5, 2011

Trap #3 White Papers and Case Studies in the Space – inc. any E-Learning product. At one time, vendors were honest, stating “white papers&# as marketing materials. A white paper is a marketing tool. Sadly, those days are gone. A marketing material. Nothing more.

Case Study 61

Case Study Custom vendor SkillSoft 61

mLearning Trends

FEBRUARY 23, 2010

A linked feature story in the update that immediately caught my eye was titled " Best Practices for Creating Mobile Learning Content " and clicking that link shuttled me over to SumTotal's corporate web site where I registered to download their latest mobile-related white paper. Come on, SumTotal!

e-learning vendor 40

e-learning vendor vendor SumTotal eLearning Guild 40