elearning vendor Trust Upgrade White Paper 
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JANUARY 5, 2011
Upgrades – free? Trap #3 White Papers and Case Studies in the Space – inc. At one time, vendors were honest, stating “white papers&# as marketing materials. A white paper is a marketing tool. Trust me, they will meet it. Do you listen to your customers? Nothing more.
Jay Cross
APRIL 16, 2013
Years ago a start-up commissioned me to write a white paper that would help put them on the map. I wrote the paper that follows. The start-up stiffed me but the paper morphed into the Informal Learning book. They have a way of vouching for each other as friends, figuring out who to trust and not trust.”
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